Apple posts new Apple TV ad highlighting ‘the future of television’

By , Dec 8, 2015

Apple TV Adverts

Just a few hours after releasing a new update for the Apple TV that, among other things, brought back support for the Remote app, Apple has tonight released a new commercial for the Apple TV on their YouTube channel. This ad is different than the ones they released last month, as they focus more on the experience of using the Apple TV itself, not just specific apps or games.

Apps are aplenty here, with Movies, TV Shows, and games all appearing in this spot. Content appears from iTunes, Disney, Netflix, HBO, Apple Music, and even the NBA. Games from past ad spots are also in here, including Asphalt 8 and Disney Infinity, with the recently-updated Guitar Hero Live included as well.

One specific touch I like to this ad is how when the colors switch to match the beat of the music, or even change depending on the content itself. It’s easy to notice, even at first glance, but it still feels subtle. Another feature of this ad is the confirmation that Apple really does see the future of TV as apps, as Tim Cook said back when they introduced the device back in September.

That may change if Apple introduces a streaming TV service, but for now, that viewpoint seems valid. When using my Apple TV, apps are a very big part of the device, whether you’re trying to watch a movie or play a game. Do you agree with me about the Apple TV and apps? What do you think of the new ad? Let us know in the comments below.

  • Share:
  • Follow:
  • Unknow Unknow

    Here u go one this ad are mute cux Apple is late to the party since few years ago apps are available in another boxes and smart tv apple presume have apps and atv is changing tv really?neflix chanced the tv and no just that has a lots of movies and series also neflix has original series when did Apple espend a fuckking cent to make content????

    • 9to5Slavery

      I agree with partially what you said. Sure there are distributers and there are content resource. Some can be both, some can lean more towards a certain area and some vice versa. Walmart didn’t start owning anything before Great Value brand, but because they were smart to create a large distribution chain they controlled the content they had. I’m sure a lot of other companies are doing the same, same as Starbucks or McDonalds. They don’t own their own products before they have someone else sell it to them. And they did it until they have control of what they want. Apple doesn’t have to spend a fuckking cent to make content, just host it, and it will be okay, because that’s [their] business.