Microsoft Store employees make a peace offering to their Apple Store peers in holiday video

By , Dec 1, 2015

Microsoft Store Christmas 2015 ad image 001

Following Apple’s holiday ad featuring Stevie Wonder and Andra Day, rival Microsoft today released its own holiday-themed commercial in which employees of its retail store on New York City’s Fifth Avenue are shown spreading the message of peace outside of Apple’s iconic glass cube store.

As reported by AdAge, Microsoft flew store employees from around the country to New York City to film this commercial on November 16.

They were joined by a local NYC children’s youth choir in singing “Let There Be Peace On Earth” to their Apple Store peers.

And here’s the commercial.

Kathleen Hall, corporate Vice President of Global Advertising at Microsoft, told AdAge Microsoft had to get permission from Apple to perform the song on the store’s plaza.

“Apple, she said, knew Microsoft would be filming something, they just weren’t sure what,” AdAge writes.

“In the spot, Microsoft employees begin singing, while Apple employees spill out of the store to watch. Employees from the two rival companies hug, a move Ms. Hall said was a moment of ‘setting differences aside and coming together,’” reads the article.

It’s certainly nice seeing old rivals hugging it out and spreading the message of love and peace for the holidays, wouldn’t you agree?

Source: Microsoft

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  • askep3

    I mean it’s not as if they’re at war XD

    • Leo Parker

      But if they were Apple would be winning!

  • chjode

    Microsoft has stores?

  • Elias Chao

    Although I agree that there’s no like they have been fighting or something, it’s nice to see this sort of kind ads, instead of the Samsung-hating-Apple-ads style.

    • Anonymous

      Yeah i agree!

  • TechnoBuff

    This is a lovely Christmas ad, sort of ad i expect from Apple actually.
    Anyone talking about war or fighting seems to have missed the point of the ad.

  • Martin 

    Heh. Funny. Microsoft thinks that they can be compared to apple and look as equal. They basically don’t exist at mobile market, surface is nice but totally different in use, Windows is good for…(idk)

    I know ms is huge and all but it looks like old uncle that wants to be funny and cool as his young nephew but can’t make it happen.

    • Unknow Unknow

      I think you just kill Mickiesoft with the last comment

  • Kong Fury

    I believe it was a classy ad personally. The younger crowd might actually miss the historical nod to the relationship between Microsoft and Apple which extends far beyond phones and mobile devices. Microsoft and Apple have historically been fierce competitors and at one time during Apple’s bleak period (mid to late 90’s) Microsoft invested in Apple through common stock share purchases, cross-licensing agreements, etc. which to this day is unheard of; that one would invest in one’s competitor when the future of said competitor is in question. Even Jobs took to the stage at that time and spoke the famous words, “we have to let go of this notion that for Apple to win, Microsoft has to lose.”

    And to be fair.. we shame Samsung for their tactics. But does anyone remember all the “I’m a Mac… I’m a PC” ads? 🙂

    • Rowan09

      Yes we do. People shame Samsung because even though they are big they are still doing ads like “I’m a Mac, I’m a PC commercials. Can you imagine Apple doing these commercials now?

  • (JailbreakQA) King Shoot

    Alternate title of article: “Microsoft finally realizes it cannot beat Apple, seeks permanent peace”

  • jaws

    It’s really sad how many of you missed the message here.

  • William Melendez

    I applaud Microsoft for this. This was awesome.

  • Shadowelite123

    I wonder if this would give Samsung enough balls to stop bashing Apple products all the time and do stuff like this.

  • Mark Tesch

    There is no such thing as a bloodless revolution. – Malcolm X

  • Gregg

    I call fake: there’s no way “on Earth” a random bunch of MS employees sounded *this* good.

  • Unknow Unknow

    Mickiesoft is the only comparator of Apple in software there is not doubt

  • Tom King

    Kind of reminds you of Christmas Eve during WW2 when hostilities ceased between the Allies and the Germans and they sang Christmas music.

  • Singhal

    It would have been real funny, if in the end it was written..”Filmed and edited on Iphone 6s…”