MasterCard Apple Pay teaser 003

In the midst of an advertising blitz from competitors Google and Samsung, Apple has posted a new video to its YouTube channel as a means of informing customers and potential customers about Apple Pay.

The video, which falls under the Guided Tour umbrella, details the Apple Pay setup process, security information, touch-less payment at POS terminals, and more. For those of us who use Apple Pay everyday, there’s nothing new to learn here, but it’s a great overview for new users and potential customers.

In the video, Apple strongly enforces the idea that Apple Pay is, above all other things, a secure form of payment. Thanks to the tokenization architecture employed by the mobile payment platform, there’s no need for things like credit card number, CVV, and other pertinent identification data to be store on device or to be transmitted to merchants.

Apple also highlights the ability to pay using Apple Pay within apps, something that I think flies under the radar, but is super useful in practice. For example, I like using Apple Pay to pay for purchases within the Apple Store app to help expedite pre-orders when time is of the essence.

The Guided Tour video comes closely after the recent launch of Apple Pay in Australia, and Canada. The service has been around since the fall of 2014 in the United States, and since the summer of 2015 in UK.

Do you use Apple Pay on a regular basis? If not, why?