Yesterday, Tim Cook sat with The Telegraph’s Allister Heath to talk a range of topics, including the Apple TV and the future of television, the forthcoming arrival of the iPad Pro and plans for the Apple Watch.

According to Cook, the company is considering additional health features. He also revealed why Apple doesn’t want to put the Apple Watch through the certification process by the United States Food and Drug Administration (FDA) and more.

New health features

“We don’t want to put the watch through the FDA process, but I wouldn’t mind putting something adjacent to the watch through it,” he said, hinting that Apple may have more plans for the health sphere.

If you’ll recall, Apple held several meetings with FDA executives ahead of the Apple Watch’s launch in April 2015. But why on Earth wouldn’t the company want the Apple Watch itself to become a regulated, government-licensed health product?

Apple Watch heartbeat

“I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it—maybe an app, maybe something else,” said Cook.

Ahead of its unveiling, the device was widely rumored to incorporate a bunch of health sensors only to hit the market with just a built-in heart rate monitor.

iPad Pro enthusiasm

Nothing can damped Cook’s enthusiasm about the iPad’s prospect, despite several quarters of declining sales due to longer upgrade cycles compared to smartphones and the general slowdown in the sector.

Calling the iPad Pro a viable replacement for a notebook or a desktop for many people, Cook insists that average consumer is no longer interested in PCs.

iPad Pro ad Reveal image 002

People planning on buying an iPad Pro “will start using it and conclude they no longer need to use anything else, other than their phones,” Cook argued.

“If you sketch then it’s unbelievable,” he said, adding that “you don’t want to use a pad anymore.” Apple yesterday began airing its very first commercial for the iPad Pro as the device is scheduled to go on sale tomorrow.

Apple TV sales ‘exceptional’

As for the Apple TV, Cook said early sales are exceptional but didn’t talk numbers. “We got out of the shoot extremely strong; very strong in the first few days,” he said.

Cook thinks apps “will really change the living room entirely” and anticipates the device becoming “much larger than we would have predicted.”

Source: The Telegraph

  • pnh

    How about getting the ones that are on the watch already working right and/or more useful. The 12 hour stand ring is probably the biggest waste of time/space/computing power ever. I’ve owned the watch since April and never missed that one. You’d have to be the laziest fat @$$ in a cubicle to need this. Users should have more options for monitoring parameters (active/total calories burned) and changing those parameters. I’ve never met someone who owned a Fitbit for an extended period of time who wasn’t frustrated with the Apple watch as a fitness tracker. If only the Apple watch did fitness as well as it does everything else.

  • Dan

    Nice headline picture. I always imagine Cook laughing like that when he sees people buying his products full price.

  • Tommy Gumbs

    He never gives an answer. Only stupidness. Over him. He will die out when the iPhone starts to slow in sales. For now he is just a moron riding a wave that was started by someone else. Move on.