YouTube Red teaser 001

Following its official announcement less than two weeks ago, Google today formally launched a new music and video subscription service—YouTube Red.

In exchange for a monthly fee of $9.99, Red provides ad-free access to videos across all of YouTube, the ability to save clips and playlists for offline use and support for background playback. All these perks are available to Red members users across desktop, mobile and the web.

Due to Apple’s 30 percent cut on In-App Purchases, Google has decided to raise Red’s subscriptions on iOS devices to $12.99 per month in order to compensate for the Apple tax. A free 30-day trial of YouTube Red (US only) is available to those who want to try out the service and see if it’s worth the asking price to them.

YouTube Red replaces Google’s previous attempt at charging for access to YouTube music videos with a service called YouTube Music Key, which is now core part of YouTube Red. YouTube Red also works with Google Play Music, so if you subscribe to one you’ll automatically get access to the other.

Red subscribers will also benefit from ad-free access to Google’s recently released YouTube Gaming app and the forthcoming YouTube Music app, which is due later this year.

The search giant took some heat over requiring that its content creators sign up for YouTube Red and accept a new revenue-sharing model, threatening to make their clips private if they refuse to provide them to Red subscribers.

Google has confirmed that Red subscribers will enjoy access to new original shows from premium content partners such as CollegeHumor, Joey Graceffa, PewDiePie and many others, starting next year, confirming to BBC that YouTubers will be compensated during the trial period.

YouTube Red is currently available to US-users only and they’re working to bring YouTube Red and YouTube Music, Gaming and Kids apps to more countries soon.

Do you see value in YouTube Red? And if so, will you be signing up for the free trial?

Source: Google

  • Merman123

    I’ll try it out knowing I won’t be keeping it.

  • Dude, they chose that name very poorly…
    Onanists will understand

    • White Michael Jackson

      Im surprised there is a word for me…..

  • n00b

    I will miss the old YouTube days…

    • Merman123

      Times change! Companies must adapt to change and the industry.

      • Micrones

        well stated!

      • mrgerbik

        so hes not allowed to miss the old youtube then?

      • Merman123

        Who said that…?

      • DAN HIBIKI

        What are they adapting to exactly? I hate people who talk out there ass.

  • Mr.Coolfreak

    Couldn’t Google have decided to let users pay for the subscription online so they don’t have to pay the extra 30%?

    • Merman123

      You can. Just subscribe online rather than through the In App Purchase.

    • Franklin Richards

      Pretty much any in app purchases that can be made I use my android phone or the PC since it is A LOT cheaper.

      • mrjayviper

        google also has a 30% off playstore/in-app purchases on android…

        best to use desktop

  • Joshua The-Legend Wiebe

    It doesn’t make sense as to why YouTube would do this when they know you can do all that for free without subscribing.

    • Jon K

      Because Google knows people are extremely impatient and cant be bothered with that 20-30 sec commercial before the video. I would never ever pay for this

      • Joshua The-Legend Wiebe

        Thanks, but that doesn’t answer the question as to why they’d do this when you can do it for free. I agree, people are impatient for the ads but instead of paying a fee, they can use an ad blocker.

      • Franklin Richards

        Because some people understand that when you watch youtube videos with adblockers the creators get nothing. And they want to support creators but do not want to sit through adverts so they pay. OR they got it free with Google Play Music since they’re a bundled deal.

      • Morgan Freeman

        …because people are too impatient to download an ad-blocker. Besides that, why would big powerful google WANT people to do that? It’s against everything they stand for. Having said that, I block ads and download videos all I want, and will do so until it is no longer possible. At which point I will boycott them altogether.. I hate ads with a passion. If the entire multiverse imploded in on itself because we all stood up and finally said enough is enough with all the ads everywhere, I’d be totally OK with that. Things would be better that way. These ads everywhere have gotten way out of hand to say the very least… Idiocracy here we come!

      • Toukale

        Not in a world filled with ad blockers.

      • Joshua The-Legend Wiebe

        *filled 😛

      • Toukale

        Damn just saw that, thanks.

      • Joshua The-Legend Wiebe

        No worries!

    • Merman123

      People who want to support the platform but still want to be ad free ? Not everyone is ok with the premise of ad blocking.

      They are also trying to offer original exclusive content so I’m sure some people would appreciate that.

      • Devin

        Have they released how the content creators will be paid since ad revenue wont apply to YouTube Red?

        I think its ridiculous to charge the user for the 30% tax. If they want to provide a service through apple, they should front the cost. Is Google low on money?

      • Merman123

        No but Apple isn’t short on money either. It’s simply made to discourage people from using the IAP to begin with. People who purchase these services don’t just buy it to buy it. They research it and will quickly learn to just buy it online rather than through the app.

      • Devin

        Apple is bring attention to Youtube through their app though. They have the right to choose to charge a tax for that service. They are just reversing that charge on the customer. lol just find that funny. It definitely does discourages purchases through IAP though!

      • DAN HIBIKI

        Who are yo exactly? An unemployed guy with all the time in the world to post countless comments trying to sell people this nonsense?

      • Merman123

        No. I stated in this very thread that I’ll try it out but definitely won’t be keeping it. I just don’t see why people don’t see the logistics behind it. It’s simple but everyone , like yourself, wants it to be about something bigger and controversial.

        It’s simple. Adapt to change because the Internet business is ad driven. It wasn’t back then in the “old YouTube days”. It’s everywhere now. Not just on YouTube. If you want to access this content, it’s free if you sit through some ads. If you want it ad free you have to pay said amount and you will also get some perks that work as incentives.

        Same idea with IAP in games with ads.

        But it seems like you are employed in a place that offers services for free, and I’m the irrational unemployed person here.

      • DAN HIBIKI

        As I’ve said before. You’re talking out your ass. Please tell me about all the other countless websites that sustain and make a profit off of free access? Should I ignore Youtubes stock inorder to buy into your bullshit? Should I ignore the fact that Youtubes content is not made by Youtube but ordinary people? You are a GOOGLE fraud.

      • Merman123

        I can’t think of one that makes a profit without advertisements. Can you give me some examples please ?

      • DAN HIBIKI

        Then you simply don’t use the internet Mr Google Employee.

      • Merman123

        Or you could name a couple and make me look completely wrong. Please give me a list of websites that are ad free and are profitable. You said there was a countless amount , so surely naming a few to prove your point should be easy. It’s also much more creditable than name calling.

      • DAN HIBIKI

        If you want to pretend that free websites don’t exist then that’s your pretentious Google employee prerogative. I wonder how Youtube was able to make all this time without this?Hmmm.

        Should I ignore Youtubes stock inorder to buy into your bullshit? Should I ignore the fact that Youtubes content is not made by Youtube but ordinary people? You are a GOOGLE fraud.

      • Merman123

        “Free” websites exist. They also have advertisements which is what makes the site profitable. You seem to be confusing the term “free content”. Just because you can read something for free , it doesn’t mean that the website is being sustained for free. In order to afford the costs of sustaining a website, advertisements are placed around the content you’re reading.

        YouTube was able to “make it” all this time with the very same thing I’m trying to emphasize, advertisements. They are not getting rid of the “free” tier. They are simply adding an option for the ad free experience. Where is the fraud in that ?

        The fact that YouTube is driven by user made content doesn’t change a thing. Twitter is profitable , yet all they do is provide the platform for other people. That’s how these services work. You make content on YouTube , that drives people to YouTube , which YouTube gets paid for by advertisers viewing their ads. YouTube in turn pays you a percentage based on the amount of views you bring in.

        Why are you hung up on this invisible idea that content should be 100% free and ad free ?

      • DAN HIBIKI

        Revenue From Bidding Keywords

        Revenue from Advertisements
        This is, by far, the biggest source of revenue for any site and YouTube is no exception. If you type something in the search box and click enter, you are directed to a page that displays the search results that match the words you had typed in. If you look at the right side of this page, you’ll find several links of websites featured under a section named ‘Google Ads’. These are nothing but Google AdSense advertisements and every time someone clicks on these links, YouTube earns revenue.

        Revenue From Sponsored Partnerships
        Another major source of revenue for YouTube are sponsored partnerships with media firms such as MGM and CBS, whereby these firms can post full-length films and episodes from television series, on the site. This began in 2008, after competitor sites such as Hulu, had formed similar partnerships with media firms including Disney and Fox. In 2009, this feature was launched for the users in U.K. as well, after the site formed tie-ups with the media companies in the country. At present, viewers in the U.S. can rent full-length movies from YouTube, and the site is planning to soon launch this worldwide. Recently, in March 2010, the Indian Premier League matches were broadcasted live worldwide on YouTube. This was the first time a major sporting event was featured live online.

      • DAN HIBIKI

        Google Employee. They are multi-millionaires who made their entire fortune off of ADS on Youtube. Again. Your Google Employee nonsence doesn’t add up to the real world.

      • Merman123

        Yes they did. And they still are. Again, where is the fraud in that?

      • DAN HIBIKI

        Google employee. You have low comprehension skills and can’t support your stupid argument of what amounts to a Youtube that’s hemorrhaging money.

      • Merman123

        And yet you weren’t able to support your own “argument” by at least naming a couple of sites that don’t thrive on advertisements. The website you are on right now is driven by advertisements and you sit here typing away nonsense you find online and don’t seem to have a problem with it.

        You complain about advertising from YouTube but when they offer an alternative to it , you find a way to turn that into a conspiracy. Not realizing that visiting any website is second hand payment to google and ultimately the website you are on.

        You shouldn’t be on the internet if you truly stand by that nonsensical theory of yours.

      • Micrones

        Do not bother responding to @Dan HIBIKI, obviously he lacks basic comprehension.

    • Mr.Coolfreak

      how will youtube make money without ads???

      • Bradley Hines

        The subscription costs

      • Mr.Coolfreak

        i was responding to person who said youtube could to youtube red free

  • Tony Trenkle Jr.

    I guess RedTube was already taken…lmao And this is stupid. You can already get most of these things for free. And I’m not talking about jailbreaking. Download the Protube app on iOS and you get 2/3rds of those features for free! And it used to have the 3rd feature but Youtube made the developer get rid of it!

  • askep3

    I mean if you also get google play music, it’s a better price than paying $10 to Spotify or Apple music

    • Jackson Grong

      You also get the shitty YouTube compressed audio codec.

      • AlphaPoppy

        Actually I compared the quality to Apple Music and pretty much every song sounded the same.

      • White Michael Jackson

        I disagree. Apple would not do that to me. Apple is God.

      • Franklin Richards

        There was a review with spotify, tidal, google music and apple music. And pretty much no one could tell the difference.

      • askep3

        When was it done?

      • Franklin Richards

        July this year. It’s on the Verge.

      • askep3

        Good, it’s recent, I just worry about playlists and music videos using up more data than the audio I want to listen to

      • Franklin Richards

        That’s true but you can download videos if you sign up to Youtube Red. I’m going to stick to Apple Music for now as I don’t mind sitting through adverts.

      • askep3

        Yeah

      • askep3

        What headphones did you use

      • askep3

        XD

  • Micrones

    This is all about a better customer experience and also compelling creators to produce richer contents…., I know that i wont be paying but will certainly enjoy the free trial.
    Over time, we will see more quality productions on youtube.

    • DAN HIBIKI

      That’s bullshit. The vast majority of content creators on Youtube are small and don’t do much but be a personality. This is a shitty attempt at creating a paywall for substandard TV-esque shows.

      • Micrones

        It is obvious you are quite ignorant about how Youtube works and the implied direction of the platform.

        Part of the intent is to drive better content creation over time and interest in Youtube,There are a lot of independent studios being funded to produce solely for Youtube and this is increasing gradually.

        The point is the price being charged of 9.99 is a bit much, even Netflix started lower before its present pricing structure.

        Most platforms are being monetised these days, that is business

        You have the choice of not subscribing, no one is forcing you, Mate!

      • DAN HIBIKI

        Idiot. 99% of Youtube content creators are just normal people not professional anything. PewDiePie is what again? He’s made millions doing what again?

      • Micrones

        So uncouth and ignorant you seem by calling dissenting opinions names……

        Nowhere did i mention customer service…..you seem to lack the comprehension of the topic at hand.

        Your views are so linear and i think you should expand that a bit….

        There are a lot of independent start up studios working on creating youtube contents….
        While you are seem angry, Pewdiepie is making his millions and doing better than you, i do not watch him nor understands his channel but it is obvious there are millions of people out there that does and i bet most of them are smarter than you.

        Pewdiepie and similar channels shows our needs for different content for our amusement.

        You can hate and complain for all you care but YOUTUBE RED will go on with or without your $9.99

        DEAL WITH IT.

  • Rowan09

    Is this for AIDS or something? The name sucks as stated by some below if it’s not.

    • Tyler Smith

      it doesn’t have an affiliation with Apples (Product)RED

      • Rowan09

        Ok

  • Nothing on youtube is worth paying for.

  • AlphaPoppy

    I’m subscribing. I’m subscribed to a lot of YouTubers and to know i’m supporting their videos so they can make more quality ones makes sense. Plus no ads on my phone. And also, free Google Music, which means I can now cancel my Apple Music subscription.

    • White Michael Jackson

      I agree with you. I spend most of my time on youtube watching video game-plays and I would like to support their efforts by not using add-ons like adblock plus (Currently use Ublock). This seems like good deal.

    • Franklin Richards

      Don’t use it until the free trial is over then because the creators don’t get anything if you are viewing with a free trial of Youtube Red.

    • omakad

      Do you guys know if this will eliminate adds on Apple TV, Amazon Fire, Xbox one, ps4? Or only on mobile devices?

  • White Michael Jackson

    Speaking of red, what ever happened to Big Red Gum?

  • Troy

    Good thing I have YouTube++ which is even better because is FREE

  • Tyler Smith

    i have deleted the youtube app… i don’t find a need for it when i can just use safari.

  • James G

    It was my understanding that charging more for the same thing on iOS than other OS’s was against the Apple Store TOS.

    • Fanboy 

      Incorrect. Under Apple’s Store TOS Agreement 2015 it states in Section 22 Art 3 that if you are still reading this I have absolutely no idea what I’m talking about.

      • James G

        Nice.

  • Damian

    Lol really? No thank you

  • Saadarshad

    Youtube Red is bullshiiiiiit.

  • iPhoneWINS

    FAIL

  • Micrones

    If this was released from Apple, people would be stating it is the best new product out there….

    • That_Fruitarian

      Not the people on Android blogs.

  • Ed

    Their logo has always been red. So WTF were they thinking with that “new” name.

  • Nathan

    Dumb Google.

  • johnsm

    stupid service. background play should be stock.

  • Jerry

    Does this included the movies on youtube?

    • Franklin Richards

      The ones that are illegal uploaded onto it yeah. Not the ones that Youtube themselves rent out.

  • They packaged this all wrong btw. Had they packaged it “Google Play Music Unlimited Subscription that includes an Ad Free YouTube experience”.
    That would sell a lot more subscriptions IMO anyway