Apple Watch health fitness white blue

Apple CEO Tim Cook discussed a variety of topics at the Wall Street Journal’s WSJ.D Live conference last night in Laguna Beach, California, including confirming pre-sales for the new Apple TV next Monday and revealing that Apple Music currently has 6.5 million paid customers.

And while Cook was mum on Apple Watch sales—”We don’t want to give information to competitors,” he said—he did allude to additional health-related functions coming to Apple’s wearable platform in the future.

“The health aspect of the watch has a long product road map ahead of it,” said Cook. He added that a lot of people seem to appreciate health and fitness aspects of the product.

“That’s certainly been true for me,” he explained.

The CEO maintains that Apple won’t be reporting watch sales for competitive reasons. “We are not announcing the numbers. This is competitive information,” he said.

“I don’t want to help the competition,” said Cook, adding that Apple “shipped a lot the first quarter, then last quarter we shipped even more.”

Cook hinted that Apple Watch sales have been accelerating following the device’s April 2015 launch, part of which can be contributed to new points of sale and countries being added to the sales mix on a regular basis.

”I can predict this quarter we will ship even more,” he said. Asked why the device isn’t indispensable, Cook responded by saying that “you should give it a chance” and reiterated that customer satisfaction for the watch has been “off the charts.”

The executive fielded questions regarding the possibility of an Apple Watch that won’t have to be tethered to the iPhone, to which he quipped “I don’t want to tell you that.”

And here are Cook’s thoughts on Apple’s culture.

As we reported separately, Cook has confirmed that pre-sales for the new Apple TV are kicking off next Monday, October 26, with first shipments arriving toward the end of next week. We also learned that Apple Music has convinced 6.5 million users to pay for the service past the free three-month trial.

Source: The Wall Street Journal

  • Micrones

    Always funny how Apple is quick to tout figures on other products but nothing on Apple watch sales because its abysmal.
    As if other products have no competition at all, which is quite laughable and hypocritical

    • Toukale

      I am one of those who thinks they should stop reporting their numbers altogether. No one in the smartphone industry are currently reporting their numbers. Samsung stopped doing that two years ago. Apple is reaching a point where the law of large numbers will eventually bite them and I know the whole world is just waiting on that before you get all the “Apple is doomed stories without Steve.”

      • Micrones

        Do you know why numbers are released???

        Numbers are released because that is what fuels the market perception of a company which in turn propels the stock prices.

        Apple’s present valuation is not just due to their huge cash pile but also how the market perceives the company is doing.

        So apple will not stop doing that… Trust me especially with the stock price where it is presently compared to what it was months ago.

      • Toukale

        Not really, Amazon do not release numbers and no other smartphone vendors are currently releasing numbers. Samsung, Google, Amazon, HTC, etc releases numbers, so why is it only Apple is held to that standard?

      • Micrones

        Did you miss the point of my response?
        Then apple should stop releasing numbers all together but frankly Apple cannot do that because they need those numbers to fuel market perception and fans as well

      • askep3

        I agree with you, at one point iPhone sales will reach their limit, and people will say that iPhones that year suck because they didn’t sell more, as for the Apple Watch, even though they probably sold less then they wanted to, they were never supposed to sell as much as the iPhones. I can see why they don’t want to release sales for the Apple Watch, it is a new type of product, unlike the iPhone.

      • mav3rick

        Say this to Wall Street…

    • How do you know Apple Watch sales are abysmal if no figure is given? Do you base that conclusion on the fact that Apple isn’t reporting watch sales? If so, you shouldn’t because Apple has informed investors that they won’t be reporting watch sales for competitive reasons BEFORE the device launched.

      • Micrones

        Maybe abysmal is a strong word but well below analyst expectations.
        The category sales was analysed when it was announced months ago and it was surmised that Apple watch shipped between 2-3m then,
        FYI: Numbers does not have to be released before a sensible analysis can be made, the world does not work that way

      • Toukale

        Analyst expectations who were making up their numbers. Some of them were out there just saying so and so percentage of iphone users were going to buy one with no historical trend to back it up. Yes, they missed those bozos numbers.

      • Micrones

        Making up numbers or not, That is how the market works.
        Most numbers are made up based on the past performance and materials supply info..
        Those bozos are the ones whose analysis partly fuels stock prices and that is how the world works

      • Toukale

        True, but the watch is new and has no past performance to compare it to, which is my point.

      • Micrones

        You compare based on the company’s performance overall, People have the perception that all apple products will do well no matter what and that is what the analysts runs with as well and project huge numbers, which in turn affects the stock price.
        For instance, months ago, because of the news that Apple did not ship enough Iphones in China, the stock crashed to below $100 until Tim Cook wrote Cramer to buoy up the stock price back to over $100 where it now hovers between 110-115 for over a month now.

      • That_Fruitarian

        You’re a breath of fresh air… Thanks for posting!!

      • Toukale

        I am glad I can contribute to all this none sense that’s going on.

      • That_Fruitarian

        This!!

      • mav3rick

        Yeap, they’re stellar but just don’t report them “13 mil. sold in the first weekend”…

    • Noicc1128

      Tim Cook said before Apple Watch released they won’t release sales numbers. He also revealed it had a stronger launch than the iPad and iPhone. He said each quarter it sells more. The simple fact is Apple and Apple Watch are doing phenomenal and you’re trying to marginalize it because you’re a fanboy of a competitor.

  • Chris Wagers

    Seems odd they tell the numbers of everything else (they sell a lot of). I love my Apple Watch and I’m sure they sold quite a few but doubt if it was as many as they expected.

    • Micrones

      Obviously, sales were below their expectations thus why we have heard nothing thus far.

      • Toukale

        How can anyone say such a thing when no one knew what those numbers were. They said so 6 months before the release they would not provide numbers, at this point the only reason folks wants to know is to write their doomed stories. I think they should not report any of their other numbers. No one else is doing it, why should Apple at this point. Bottom line their watch sales are better than anyone else in the category and getting better.

      • Micrones

        Apple never stated they wont release numbers….. your sources please…
        Being factual with an open mind has nothing to do with writing doomed stories about Apple…. it is what it is

      • Yes they did. they told investors on October 2014 conference call that they won’t be reporting watch sales. Please check your sources…

        http://www.businessinsider.com/apple-wont-disclose-apple-watch-sales-2014-10

      • Micrones

        Thanks for correcting me and appreciated.
        Does not take away from the fact that it is a smart move which is questionable as there is no rationale for not releasing numbers… Apple excuse is as best lame as all their other categories have competition..

      • That_Fruitarian

        In other words, you’re pretty clueless.

      • Micrones

        No Mr Fruitcake……
        Because i was graceful enough to accept that i wasn’t aware of that mention does not invalidate my point….
        When you have something meaningful to contribute, Please respond accordingly

      • That_Fruitarian

        Take your own advice. Why are you even arguing a subject you OBVIOUSLY have no clue about?

        And your gracefulness was just an attempt to save face.

      • Micrones

        Mr Fruitcake, Like i stated earlier.
        Respond to me when you have something meaningful to contribute to this discourse. Cheers Mate!

      • John

        Perhaps you should take the advise you gave @CollegiateLad:disqus … Maybe you should reply only after you have accurate facts to work off rather then assumptions?

      • John

        Amazing how @micrones:disqus started by puffing up his chest and bragging about the failings of Apple and the Apple Watch…….until he was proven wrong.

      • Micrones

        Extremely flawed and myopic perspective you do have.
        Because i wasn’t aware of Apple’s statement about non release of Apple watch sales data prior does not invalidate my position/opinion
        You seem to lack the comprehension of the whole point, as i wasnt proven wrong on my point…… but on a missed statement .

        Only irrational people and biased people will find my position irrelevant on Apple watch and non release of data.

        Still stands that Apple watch is the only category of product released by Apple with the figures undisclosed, with competition cited as a silly reason as if the other categories do not have direct and tougher competition.
        Even they were quick to tout Apple Music figures yesterday!!

        I own several Apple products till date than an average person and see myself device agnostic that does not mean that i wont be open to criticize fairly.

      • John

        Actually, no. Your claim that Apple hasn’t publishes sales figures is because they are abysmal yet there is absolutely zero evidence to support this statement.

        Apple Watch isn’t the only product whose figures aren’t released. The watch sits in the category with other products so by its very definition ALL the products in that category don’t have figures published.

        Watch, iPod, Apple TV, and I believe Beats products are also in that same “miscellaneous” category.

      • That_Fruitarian

        This!!! Thanks for posting.

      • That_Fruitarian

        Exactly. It’s all over the place.

      • askep3

        Dang I didn’t know they said they wouldn’t release numbers BEFORE release, that means that everyone complaining right now is wrong!

      • Micrones

        Over complaining is not wrong actually.. Agreed that they stated that, it is a smart business ploy on their part.
        It must be pointed out that this is the only product not released by Steve Jobs thus it is a smart move to be wary about releasing numbers….

      • John

        Seriously? If you’ve started on the “not Steve Jobs” defence, you’ve already lost your argument.

      • Micrones

        That is one of several points to my opinion/position and it is not an argument.

        Fact still remains, so prove me wrong………

      • John

        What facts? You have provided zero facts, zero evidence to support your view.

      • That_Fruitarian

        Yep!!

    • Actually, they also tell us the numbers of Apple TVs sold, and they also don’t break down accessory sales and Beats numbers. The ‘Other Products’ category mentioned in Apple’s earnings reports includes sales of Apple TV, Apple Watch, Beats Electronics, iPod and Apple-branded and third-party accessories, as well as “deferrals and amortization of related non-software services and software upgrade rights”

  • Tommy Gumbs

    Lies. Why? Because if it was stellar Apple would be touting it! They would be making press releases! They would let us know how many people actually love the device! Lets move on folks…this one is…ehhh

  • ProllyWild

    I have to say I enjoy the Apple Watch but it is still lacking in sufficient apps. When the features start pushing forward I’m sure it’ll come off as a more complete product. For now I feel like ios9 and watch OS both suffer from apps not upgrading fast enough to let us really get the full benefits of the platforms. Damn shame because I enjoy what they’re doing.

    • Micrones

      A lot of smartphones apps cannot work on the apple watch due to form factor and developers are only driven to a platform that can easily monetize.
      With apple not releasing numbers, most developers will find no sense in developing apps for the watch or make it work on it, since there is no realization of making sales out of it. Be it from Apple or not.

      • How come then that there are already more than 10,000 apps for the watch available?

      • Micrones

        There are that much but have you pondered how most of them function and if they provide any good reason to purchase or use….
        Most of them have no reason for being on apple watch but are simply there for just being there.
        I can cite many apps that have no useful feature for being on watch OS but are there.

      • John

        So what you’re saying is that you can only justify the success of a platform, in this case watchOS, by the number of functional apps?

        Have you seen the amount of shit that sits on ANY other App Store?

      • Shankar Dasika

        Dude are you the resident idb troll or something I mean you almost replied to everything said or posted against apple.Stating an opinion is not wrong there is a saying in India for a healthy person a sweet tastes good but for an unhealthy person the same sweet tastes bad, let it go mate some like apple some hate apple some are jealous of apple some are fond of apple opinions are biased on there feelings let it go

      • John

        I think you need to look up the definition of what a troll actually is. I’ve included a photo of myself and my name. Plus if there’s a question you want to ask, it’s normally best you include a question mark–Since we’re talking about India, I assume punctuation exists there too?

        Having an opinion isn’t a bad thing, it’s what separates us from most other living creatures HOWEVER if your opinion is inaccurate, misleading or not based on any substance than something should be said…..though I do find it amusing that you’ve decided to accuse me of trolling when the person using an online handle, not linked to any online social media and doesn’t have a photo hasn’t been mentioned by you anywhere.

        State whatever opinion you like but if you don’t have the facts to back it up, it’s probably ideal to keep quiet or someone may prove you wrong except in this case, I was just asking a question…….and if you haven’t noticed that gutless coward hasn’t even responded. The epitome of a troll. You say something for a reaction, take a step back and watch it explode.

        Though I appreciate your feedback and take all comments onboard.

      • John

        I thought I replied to you, obviously I didn’t. Makes sense though… Your reply has zero substance and zero relevance but good to see you increase your post count.

        I actually asked a genuine question; challenging the definition of “useful apps” but according to you, that’s trolling–clearly you have to get out more so perhaps you need to look at what a troll is then come back and play with the big kids once you’ve worked that all out.

    • John

      But this is the thing we see this EVERY major release.
      Developers do not update their apps quick enough and for varied reasons.

      We cannot blame sales number for devs refusing to support newer versions of operating systems.

  • Micrones

    Frankly Smartwatches as a wearable category wont grow phenomenally as compared to smartphones, There is nothing much to contribute on that level and it is really down to the form factor and nature of the wearable category itself… Watches.
    It will be a fad that majority will grow out of soon within a year or two

    • While I don’t think it’ll be anywhere as big as tablets or smartphones, I do think it’ll have a stable market. There’s just natural limitations to a watch device that it isn’t a luxurious necessity. I like my Apple Watch but I can definitely live without it. As for my phone, I don’t know what I’d do without it

      • Micrones

        You stated it better…… it is not viewed as a necessity compared to how a smartphone is viewed these days and i agree about it being a steady revenue generator for Apple but not a runaway success, it will gradually be on par with AppleTV sales over time but all that hoopla from John Ive that the watch industry is in trouble was just marketing,,, everyone will do just fine

      • Shankar Dasika

        perfectly summarised and man you riled up ziberg good havent seen him replying to someone so many times

      • Micrones

        I know…… which was not my intention at all.
        I am device agnostic and own quite a few apple products, and love the company as much as i love google. but that does not mean that we should be blind to obvious facts like some commentators are on this forum

      • John

        Owning Apple products and “loving the company as much as…..Google” should never be used as an excuse for providing inaccurate statements.

      • John

        He didn’t “rile up Ziberg good”, he posted uneducated and uninformed statements. Ziberg set him straight by providing evidence….something @micrones:disqus has (on the other hand) failed to do and if you look at the tone of his posts after Ziberg replied, he’s stepped off his soapbox, de-puffed his chest and crawling back under his rock….then again, troll’s gotta troll.

      • Micrones

        Evidence? You seem to lack basic comprehension of the issue at hand, i sense you are one of those Isheeps….
        Zilberg quotation of source does not count as evidence of Apple release of sales numbers or silly reason of not releasing but rather of the fact that they said they wont.
        Go back and reread the crux of this discourse with an open mind

      • John

        Yes, iSheep. That is absolutely the most logical rebuttal anyone should use when they have no evidence to support their views.

      • Not to mention that it’s limited to iPhone users only. This will surely hinder the sales as well.

  • jay

    Apple Watch has no place with that price tag. Way to much for a slow device like that. Tried a week or so and it was enough for me went back to my pebble and honestly that’s a good watch to wear. It is even water proof

  • That_Fruitarian

    With Apple Music and Apple Watch, Tim Cook just added a cool billion to Apple’s war chest. Nice job!!

  • mav3rick

    Acceleratin’ 3, 2, 1… beeeep, needle not movin’…