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Apple on Tuesday refreshed the Privacy section of its website with new information on what “we do and don’t collect.” In a post titled “Apple’s commitment to your privacy,” Apple CEO Tim Cook explains the great lengths his company goes in order to protect your private data from prying eyes.

Among other things, Apple’s approach to protecting your privacy entails employing strong encryption and strict policies that govern how all data is handled.

Apple will update this micro-site with new information on a timely basis, meaning at least once annually or “whenever there are significant changes to our policies.”

Apple prides itself of the fact that its users are not a product—“We don’t build a profile based on your email content or web browsing habits to sell to advertisers”—while reiterating it doesn’t “monetize” the information you store on your iPhone or in iCloud.

“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer,” Apple writes. “You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.”

“And we don’t read your email or your messages to get information to market to you,” reads the website. In terms of advertising, Apple notes that “one very small part of our business does serve advertisers, and that’s iAd.”

We built an advertising network because some app developers depend on that business model, and we want to support them as well as a free iTunes Radio service. iAd sticks to the same privacy policy that applies to every other Apple product.

It doesn’t get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.

The refreshed Privacy section offers links to the following sections:

Our Approach to PrivacyHow Apple protects your privacy and encrypts your data and communications in services like iMessage and Apple Pay.

Apple Privacy update web screenshot 002

Manage Your PrivacyThis webpage offers information pertaining to privacy-related features provided by Apple products, from iOS devices to Macs. Users are also offered tidbits on staying protected from malware threats and online phishing scams.

Apple Privacy update iOS Privacy settings iPhone screenshot 001

Government Information RequestsThis section details how Apple handles government requests for user data. “I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services,” says Cook. “We have also never allowed access to our servers. And we never will.”

Apple Privacy update Government requests

For those wondering, less than 0.00673 percent of Apple customers have been affected by government information requests thus far.

New Privacy PolicyThis is Apple’s updated privacy policy which the company says will update “whenever there are significant changes to our policies,” or at least once annually.

It’s interesting that even though ads are served in iOS 9’s new News app based on the articles you read, this information cannot be used to target ads to you outside the News app. “We never provide publishers with information to track you,” the firm affirms.

Source: Apple

  • Bugs Bunnay

    One reason i stick with apple.

    • Jim B


      • Bugs Bunnay


      • nyangejr

        Baaabaaa baabababa banana

      • Bugs Bunnay

        Lol well played.

  • Marcus

    “We have also never allowed access to our servers. And we never will.”

    Lies. Let’s not forget Edward Snowden everyone.

    • Your absolutely right we should not forget Edward Snowden:

      Edward Snowden Supports Apple’s Public Stance On Privacy

      I asked Snowden his thoughts on Cook’s recent acceptance speech for an Electronic Privacy Information Center award, saying:

      “CEO Tim Cook recently took a stand on privacy and Apple’s business, saying “some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”

      Do you think Cook’s perspective genuine and honest, and how do you think it will play out long-term with regards to it hurting or helping Apple’s business, or whether Apple will keep this promise to privacy?”

      Snowden responded:

      “I think in the current situation, it doesn’t matter if he’s being honest or dishonest. What really matters is that he’s obviously got a commercial incentive to differentiate himself from competitors like Google. But if he does that, if he directs Apple’s business model to be different, to say “we’re not in the business of collecting and selling information. We’re in the business of creating and selling devices that are superior”, then that’s a good thing for privacy. That’s a good thing for customers.

      And we should support vendors who are willing to innovate. Who are willing to take positions like that, and go “You know, just because it’s popular to collect everybody’s information and resell advertisers and whatever, it’s going to serve our reputation, it’s going to serve our relationship with our customers, and it’s going to serve society better. If instead we just align ourselves with our customers and what they really want, if we can outcompete people on the value of our products without needing to subsidize that by information that we’ve basically stolen from our customers, that’s absolutely something that should be supported. And regardless of whether it’s honest or dishonest, for the moment, now, that’s something we should support, that’s something we should incentivize, and it’s actually something we should emulate.

      And if that position comes to be reversed in the future, I think that should be a much bigger hammer that comes against Apple because then that’s a betrayal of trust, that’s a betrayal of a promise to its customers. But I would like to think that based on the leadership that Tim Cook has shown on this position so far, he’s spoken very passionately about private issues, that we’re going to see that continue and he’ll keep those promises.

      Source: techcrunch .com/2015/06/17/but-bring-the-hammer-if-it-betrays-us/

      • Marcus

        I agree with what Snowden is saying there, but it doesn’t really answer my question. Even if Apple isn’t giving your personal data to advertisers, they’re still sending your data to the NSA’s servers… I care more about that than the advertisers.

      • I don’t believe that Apple is giving the NSA any data (beyond what they can get by legal means) yet at the same time I’m aware that the NSA doesn’t need Apple they have the resources to retrieve any data they need through other means…

      • mrgerbik

        It wasnt that long ago when people used the tired, boring ‘tin foil hat’ bullshit in responses to posts like these…. very refreshing to not see that anymore