Samsung banners iPhone 6s launch image 001

Here we go again…

In what could only be described as a continuation of its miserable anti-Apple advertising campaign, Samsung has hired people to wear backpack-mounted banners advertising its Galaxy smartphones to folks who queued up for iPhone 6s launch this morning outside the Apple Store in London’s Regent Street, The Inquirer reported.

The banners promote Samsung’s latest Galaxy S6 edge and S6 edge+ flagships and carry the provocative tagline “The itch to switch just got bigger.” In addition, International Business Times is reporting that Samsung even gave queued customers bright blue pillows and bottles emblazoned with the hashtag #NextIsNew.

But wait, there’s more.

Even Samsung Mobile UK tried to curb Apple’s launch on Twitter by publishing a series of messages, such as “Queuing is so overrated… Why queue when you can get the Galaxy S6 edge+ right now” and more.

“The blankets, bottles and pillows had been handed out by a dozen or so people wearing blue jackets,” reports IB Times.

“They were given to us by Apple,” a person in queue said. A friend of his, however, was a little more savvy, quietly informing him: “No man, it was Samsung, I did a little research.”

“When asked where they were from, one representative told IBT they came from a marketing company called Iris and were filming a video about the queue,” explains the publication.

Iris, of course, is a global marketing company which counts Samsung as a client. A marketing ploy like is hardly unusual for Samsung: the company has been actively advertising against Apple since the iPhone 5 launch three years ago. However, this is the first time they paid folks to actually troll an iPhone launch.

I guess that’s one method of trying to sell your own flagships to iPhone 6s buyers in London. In my opinion, they should have thought twice before attempting to gatecrash the iPhone 6s launch, more so given the loyalty of Apple fans.

Samsung pillow Next is New 002

A free pillow won’t push an ardent Apple fan to make the switch to Android.

The contract-free iPhone 6s retails in the United Kingdom for £539, £619 and £699 fore versions with 16GB, 64GB or 64GB of storage, respectively.

The iPhone 6s Plus costs a £100 extra at £619, £699 and £789.

What do you think of Samsung’s attempt at dampening enthusiasm for the iPhone 6s launch like this? It’s surely legitimate marketing tactics, but will it work or will it backfire, do you think?

Source: The Inquirer, International Business TimesSamsung Mobile UK

  • Intrusive marketing never influences a customer to buy that product; especially for an apple fan. Good advertisement URGES a customer to buy a product, not FORCE them to.

    • I’m most curious about what a Samsung fan would say about this nonsense.

      • John

        I now have the Samsung edge plus and love it. I left the iPhone 2 years ago but still follow the blogs. I personally think this is just tacky of Samsung. It screams desperation. I got the edge plus on launch day and there was no Apple people giving me a free pillow. Maybe because there was no line lol.

      • Alberto Espinal

        Respect from me John, IPhone 6s Plus here! Enjoy your device!

      • Ali Aledany

        Not a fan of either but did decide to get the S6 Edge and give it a shot and I’m loving it it’s really the only Galaxy device I actually liked that hasn’t lagged on me even once.

        But this, this is just very stupid and childish, its something a 12 year old would do, but meh, whatever floats your boat Samsung :/

        Both the iPhone 6/6s and Galaxy S6/6Edge are equally amazing phones, both have their advantages and disadvantages, I couldn’t handle connecting my iPhone to iTunes every time I want to put something on it anymore and some other things that I did not like so I’ve stayed away from apple for a while now, if the future shows something different in iPhones then I’ll will probably consider it.

      • Alberto Espinal

        Respect from me Ali, enjoy your device

    • Fanboy 

      You ever wonder WHY you don’t have to “queue” to get a Samsung phone? Probably because they have tons of stock of them in warehouses because they’re not selling LOL.

      • askep3

        So true omg XD

      • :)

        You don’t have to queue up for an Apple phone either. I live in London, in fact I saw this live just because i was in Regent street shopping at the time. As far as the UK goes there is absolutely 0 need to queue for a phone ever. Pretty sad tbh. I’m looking at these people queueing up for a phone when when I can just walk into any store and buy one easy with no queue whatsoever.

    • Jason Baroni

      I wouldn’t even call this Marketing. This is just an ignorant desperation.

  • tiferrei

    God, they are so desperate…

    • Franklin Richards

      I know right. Sales must have been especially bad this year.

      • tiferrei

        WOW! A free pillow! Definitely the biggest reason to switch to android…

    • XcodeGhost

      I’m sick of Shamesung.

  • iPleiades

    “In what could only be described as a continuation of its miserable anti-Apple advertising campaign” pretty childish.

    • Read the linked Inquirer post to see what childish reporting really is

  • Franklin Richards

    Even if you gave people queuing a free phone they’d still line up. It’s rather condescending that Samsung thinks they know what we want better than ourselves.

  • Merman123


  • Chindavon

    Pathetic as usual.

  • Bruce

    Putrid smell of desperation

  • Jason Baroni

    Samsung is miserable. It must suck to be them.

  • Troy

    This is getting annoying

  • Jim Hart

    Samsung uses antics you would find in Jersey Shore. To wonder, why would a multinational company resort to this? Desperation? It’s childish, and the more Samsung resorts to this the more the average consumer will notice it.

  • Martynet

    It’s not even funny anymore.

  • Joey_Z

    the “I’m a MAC, I’m a PC” campaign worked because Apple was the “hipster” of the computer world. I really don’t see how the same strategy would work for a soulless manufacturer to mock a hipster?

    • Me

      Didn’t work on me. I always thought Apple was a rip off and their products were crap. At that time, I avoided all things Apple. Started trying their products and I actually like it. Now I’m all things Apple.

  • Chris

    Yep, you don’t queue for the S6 because they don’t sell.

    They really will never learn.

    • Rodrigo Cobos

      LOL!! XD

  • Toon sad

  • AJM

    It’s mildly funny, but I like the way it provokes Apple fanboys.

    • That_Fruitarian

      But unfortunately for Samsung, it’s not provoking them to buy Samsung. Which is the point.

  • Rodrigo Cobos

    funny how we dont see LG, HTC or Motorola doing this little silly thing but you see Samsung being all desperate about it.

    • Rodrigo Cobos

      “the most amazing phone in the market” that really doenst sell, how pathetic that they say that about themselves..

    • 5723alex .

      Because LG, HTC Lenovo/Motorola don’t have the money for advertising as they all lose big on mobile.

    • Culi Cula

      It is hard for Samsung to accept failures, because it has surpassed Apple a few years ago.

  • Harsh Sac

    Well, all I can say is, there’s a reason they’re outside the Apple store instead of Samsung’s…

  • Andres

    Wow a free pillow… Now I’m definitely not switching, but thanks for the pillow.

  • kurt

    Signs of hitting an all time low. Sorry bout ya Samsung. I’m not the guy that argues which phone is better. Yes, I do have an iPhone and I do like it. This move by Samsung was a little classless. You would never see Apple do something like that. There is obviously a reason why people wait in line to get an iPhone and not a Samsung. Apple doesn’t have to bash their competitor to sell it’s product. They let their product sell itself.

    • Kurt

      Note 5 is a much better phone than the iPhone 6S+ even last years model is a much better buy. You can like the iPhone but it’s definitely not a better phone by any stretch of the imagination

      • M_thoroughbred

        Then samsung should let their device tell that story.

  • The Mazaya

    Samsung strategy to sell more is to humiliate people buying things they like, Samsung is the Best!! i mean who would not like to be humiliated!! “sarcast”

  • Lol, this just screams of desperation. How bad do things have to be for you to show up outside a competitors store on their turf and attempt to win over those queuing who have likely already made up their mind (otherwise why are they queuing?) about buying an iPhone 6s and aren’t going to change their minds.

    • Rowan09

      I remember when back in the day they made a commercial making fun of iPhone users as mindless zombies and now they want these mindless zombies? Samsung doesn’t even know what to do. If they hire me I can help them out a little (lol), but they need to get rid of so many phone lines.

  • Tim

    This demonstrates so well that nobody wants that phone. They have loads of them spare to sell immediately whilst Apple can’t possibly fabricate enough iPhones fast enough to make the demand for them.

  • theemptyhead

    These queing people are like those religious people. And iphone is like a jesus/allah/shiva to them. Just leave them alone samsung. Brainwashed people brainwashed. Nothing you do will effect on their faith toward apple. It’s a hopeless case.

    • Rowan09

      Hold up so because they are waiting in line for a product they are now brainwashed? So when you pay for name brand cereal, clothing, or accessories aren’t you also brainwashed? People buy what they like, regarding of purchasing it on the Internet or lining up for it, it’s the same result a purchase.

      • theemptyhead

        It’s more than just a product to those people queing there. lining up for 30 min. to 3 hour is normal but waiting for “days” to get a product that most likely those people already own it’s previous models that are more likely similar to the latest model is not normal. It’s a sickness to crave for a product just because it has apple logo.

  • iPhoneWINS

    android has a new POS phone ever 2 weeks lol… omg.. they are spamming the damn phone market

  • iPhoneWINS

    samsung sucks and so does android..

  • Julio M.


  • Christopher

    Acts of desperation

  • ravinigga

    Is not smart if Samsung lose money so they still give free stuff?

    • Culi Cula

      Samsung should give us free money$$$$. lol.

  • 5723alex .

    Samsung should have given free Edge/Note to people in the queue.

  • ravinigga

    Is kinda the same as iPhone (except lollipop.)
    Wireless is not really WIRELESS charging. Amoled is beautiful but iPhone also, but amoled is energy efficient.

  • James

    Sent back the Test Drive GS6 Edge yesterday, picked up my new iPhone 6s Plus this morning from UPS.

    • Joonyaboy

      Same. I liked the screen but everything else was not as good.

  • William Melendez

    Queuing it’s over rated according to Samsung !? Ha! They don’t know how that feeling. I’ve never heard of a Samsung fan waiting in line for their line up. Samsung is so desperate, kinda sad actually.

  • Dante Arellano

    Desperate samesung if their phones are so good why this shitte about????the iphone is like a girlfriend is no perfect or the most beautiful or the smartest but you got love her cus she is yours.

  • Dante Arellano

    Androide phone are so pretty….in some one else hands no mine

  • diggitydang

    I’m a loyal iPhone user and this won’t sway me into Android. But if Apple did this to Samsung, I’d be embarrassed to be on Team Apple… In the same way, I wonder how Samsung users feel about this. Seems to me, they’d be embarrassed too and this strategy may only not work, they are shooting themselves in the foot.

    Last point. Why is my 6+ all of a sudden so slow on this site? Typing this is like, 5 seconds behind (I’m jailbroken). Hmmmmm…

  • Diego


  • RubbaNeck

    Go home Samsung, you’re drunk.

  • tariq

    They just need to stick to customization ads, not this crap lol. I am not a fan of iPhone or Samsung. But samsung has a nicer look on customization than making their people wear flag looking backpacks lol.

  • Umesh N Umesh

    How low a company can go……!!!!!

  • Slifur

    Actually if samsung give me an S6edge for free, maybe i’ll use their phone.

  • :D

    Ooh a pillow to comfort us in the queues 😀

  • anustart


  • Alberto Espinal

    They are giving out pillows? Where? I switch right now!! LOL!!

  • M_thoroughbred

    Samsung laying off 10,000 employees from there mobile division… they should start with their marketing department and or whoever is in charge of hiring the marketing company responsible for these shenanigans. Samsung spend that money on some R&D and you wouldn’t have to bash on your competitors. It’s good to poke fun once in a while at your competitors but to do it all the time makes you look desperate and a bit of a turn off. Samsung stop being that pushy salesman that everyone hates. #gotowned

  • Ketan

    It’s shame that Samsung are so desperate to sell their phones. People who want quality they will always buy iPhone. True and loyal Apple fans will always buy iPhone. Although Samsung are making good phones they still lack behind in software. Still they have to improve a lot to compete and attract iPhone customers. I have iPhone 4s since last 4 years it’s compatible with ios9 and still in an immaculate condition. Although I want to get iPhone 6s still it put me in a dielima do I still need to change my iPhone 4s.

  • Blip dude

    My question to Samsung is: What lines?? Although I wasn’t going to get this phone, I figured since I’ll be updating only to the S model from now on, why not?? I walked in and out of the Apple Store in Los Angeles – Century City in less than 5 min with a 64GB Space Grey 6S+ so I ask again Samsung, what long lines are you talking about??

  • Матт Реякіпѕ

    The only way Samsung is gonna get enough people to choose a Galaxy phone to make it profitable is to drop the cost of each of their phones by $250. A Galaxy S6 at $400 instead of the iPhone 6s at $650 would appeal to a lot of people.