Apple Music ad The Weeknd image 001

Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio.

The first video is right below.

https://www.youtube.com/watch?v=Im4g6hWflFo

The commercial follows The Weeknd as he listens to Beats 1 Radio and takes a backseat in a limo driven by actor John Travolta. Heading to an afterparty organized by MTV, the singer can be seen browsing through playlist on Apple Music.

The videos wrap up with the tagline “It’s all in your head. Create your own party. Unlimited music for $9.99.”

https://www.youtube.com/watch?v=MujYVGWEJaw

The new ads were not available on Apple’s official YouTube channel at the time of this writing, but were somewhat surprisingly posted to The Weeknd’s YouTube account.

Source: The Weekend