Apple Music teaser 001

Roughly one in ten iOS users is listening to Apple Music, according to a new research study conducted by MusicWatch. The company, which provides consumer research for the music industry, collected data from the surveys of 5,000 U.S. consumers, aged 13 and older.

According to the research, a little over three quarters (77%) of iOS users in the United States are aware of Apple Music. Only 11%, however, of the group surveyed said they are actually using the service, and 48% of those who have tried it out said they are no longer using it.

You can look at these numbers from both positive and negative perspectives. On the one hand, over half of all users who have tried Apple Music are still listening to it, which is a solid retention rate. But on the other, nearly half of all users that tried the service, didn’t like it.

Other interesting stats from the study:

  • 28% of Spotify Premium, 11% of Spotify Free and 6% of Pandora users are also using Apple Music
  • 64% of current users said that they were extremely or very likely to pay to subscribe to Apple Music after their free trials end.
  • 61% of those who have tried Apple Music reported that they had already turned off the auto-renewal option in their iTunes account settings.
  • The most popular feature on Apple Music was its “My Music” functionality, which allows listeners to manage music and create playlists.
  • Beats 1 is being used by 30% of Apple Music streamers
  • 27% of users have tried out the Connect feature

Obviously MusicWatch’s research sample of 5000 is extremely small, but it still paints a picture of where Apple Music is at right now—in its infancy. There are a lot of questions that still need to be answered before we start judging the service: What will Apple Music numbers look like in October, after the early-adopter trial is over? What about after the new iPhones launch? And after Apple opens up the service to Android users this fall?

Have you tried Apple Music yet? If so, do you plan on keeping it beyond the free trial?

Source: MusicWatch

Update: In a statement to The Verge regarding the above study, Apple said 79% of people who signed up for the Apple Music free trial are still using Apple Music.

  • Bugs Bunnay

    Who uses apple music when itunes radio with a jailbreak tweak works just as good?

    • 空白

      Hardly Bugs.

    • Marcus

      iTunes Radio is a Pandora replacement. Apple Music replaces Spotify & Pandora.

  • dudeimmexican

    Apple music is $hit. There’s albums that can’t even be played, or they make a few songs playable.

    • I think 8.1 fixes those issues.

      • Marcus

        I haven’t updated to iOS 8.4.1 because I don’t want to lose my jailbreak, but Mac OS 10.10.5 with iTunes 12.2.2 does fix these issues.

    • Capirexz

      It messes up my entire music library in itunes.

  • Mike M. Powell

    I just want them to fix this damn bug so I can listen. To my own music w/o my phone heating up n sucking my battery like a vampire :/

  • Marcus

    I don’t know why more people don’t use Apple Music. I’ve added hundreds of Apple Music songs to my iCloud Music Library for such a low price. I don’t see myself unsubscribing in the foreseeable future.

  • Paul Edmund

    Coming from Spotify and I love Apple Music. Already cancel Spotify Premium subscription.

  • cordell

    i love apple music.. their is no problem for me… it works well and has ton of music… plus i can add my own music thru itunes

  • George

    Nope, Spotify is better in my opinion, apple music ui is a mess.

  • Cygnusxonee

    Why has no one on iDownloadblog bothered to mention the fact that ALL APPLE RADIO STATIONS ARE DOWN….and have been for days. Checked apples discussion boards…definitely not the only one.

    • Been working for me

    • Dalton

      Work for me. I have my old set to 4s turn on my home theatre and start & play Zedd radio each morning when my alarm goes off. Haven’t had an issue yet

      • Cygnusxonee

        Radio stations still won’t play, just pops up error saying try again later. Have tried on 3 wifi connections and my cellular so no idea whats going on, have read quite a few people experiencing this though

    • iPhoneWINS


  • iPhoneWINS

    i have never even opened i avoid it..