Apple Watch ad Berling image 001

Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.

Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more.

But Apple is also showcasing select third-party applications as we caught glimpses of quick productivity and travel features from your wrist, like setting an appointment, checking out a translation, navigation and more.

Berlin—For exploring new places like never before.

Beijing—For the trip of a lifetime.

Closer—For all the ups and downs of parenthood.

Goals—For setting goals and sticking with them.

The new ads are 30 seconds each and available through Apple’s channel on YouTube and via the company’s Apple Watch website.

These commercials follow the “Rise,” “Up” and “Us” videos focused on time management, health and fitness and communication that were posted on the day of Apple Watch’s debut on April 24.

How do you like these new ads?

Sound off in the comments below.

  • avd98

    Okay, yup, i’m done. It’s official

  • mav3rick

    The misunderstood apple watch…

  • Connecting Mac User 

    Am I the only person that noticed same sex couple in mind on the 1st & 2nd commercial? Then in the 3rd commercial, they let us see the real union and how it should be. Well 4th commercial maybe sports & diversity? Now throw down your reply but don’t be so mad 🙂 ahaha

    • deepdvd

      They could be close friends. You know what they say about assuming.

    • Jamessmooth

      I assumed they were friends myself.

      • Connecting Mac User 

        Perhaps, could be but Apple recent come out and same sex drama makes me think otherwise.. well apparently legalized in all States.

  • Dante Arellano

    Too insignificant ad nah i keep my $500 dollars

  • Xee

    No thanks.

  • Underwhelmed. Ads could’ve showed off paying with a swipe; shopping lists on wrist; controling music; But How about they release Watch 2 Beta 3, and or 4 and make some improvements. How about an option to keep the watch face on longer?

  • M_Hawke

    I’m sitting here in our Apple Store. Super busy, wall to wall with people. The only table where there are no people is the Watch table. People playing with iPads, phones, Mac Books—but not even looking at the watches.

  • Maritza Watson

    I recently turned from Android to Apple just to offer it a try. I will honestly claim that the big difference is tiny. However, I actually do miss how well my Android caused Google functions (e.g. maps) in comparison to Apple.