Tim Cook biceps

Could Apple be on the verge of unveiling a killer app aimed squarely at cord cutters? After all, the company has long been rumored to have been developing a television streaming service that would trump and undercut the cable with more affordable subscription prices, convenience and ease of use.

According to a new report, there seems to be light at the end of a long tunnel.

“The platform is ready and it rocks,” one source told New York Post yesterday. Talks with major U.S. networks like CBS, ABC, NBC and Fox are reportedly gaining momentum rapidly in terms of securing rights to offer local TV programming.

Previously, Apple went about this licensing business on its own, a strategy which thus far has yielded poor results. But now CEO Tim Cook and his team have apparently asked the networks to obtain those rights on behalf of Apple, and it seems major progress has been made since.

As a result, affiliate groups like Tribune and Sinclair will not only be able to offer their feeds to Apple, but share in the revenue Apple’s TV service will produce, too.

As you know, Apple’s TV service should have been released a long time ago if it hadn’t been for the complex rights issues related to broadcasting affiliate feeds and local TV stations.

“The networks are close to having the right to negotiate with Apple on behalf of their affiliates,” reads the report. Disney or CBS are said to sign the first such deal with Apple sooner than later.

As is its wont, Apple is asking its TV partners to share 30 percent of subscription fees collected from those who would subscribe to the new service through the App Store.

Though exact pricing has not been finalized yet, industry estimates range from $10 to $40 a month for the basic service with cherry-picked channels that might include Discovery and ESPN.

By comparison, a typical cable subscription costs about $80 per month and offers hundreds of channels, of which people watch just a few anyway.  Reportedly launching in late fall, the rumored iTunes television service should stream live and recorded television programming to any Apple device, not just to the $69 Apple TV box.

Source: New York Post

  • Nathan Entwistle

    I wonder if they will introduce something for the UK/other countries. To arrange these kind of deals in one country must be difficult enough, never mind to do it on an intercontinental scale.

    • Lagax

      They did it with AppleMusic, too! They can do it!

      • Elias Chao

        It is definitely not the same. TV is a more country-specific thing than music.

  • grvndmasterp

    apple is gonna shank everybody’s business and post bail

  • If it’s as good as Apple Music then I’m already sold!

    • Chris Tangler

      Can’t tell if sarcasm or serious

      • Ajax

        Probably serious… You don’t like Apple Music?

      • Personally, I can’t get enough of Apple Music. It’s my only source of music since release. What aren’t you digging about it?

      • Chris Tangler

        i don’t like how now for the radio section you can’t create stations…has this feature been moved to apple music?

      • You can start a “station” from a song, artist or album and that will create a playlist of similar music. So, if you started a radio from an Eminem song, it may make a playlist of 50 Cent, Kanye etc.
        but I don’t believe you can create a self-curated radio station.

      • Chris Tangler

        is that in apple music or apple radio?

      • That would be Apple Music. I’m in the UK so I don’t get iTunes Radio.

      • Chris Tangler

        ok. so i went into music app and go to “for you”. then i start playing a song. I click on the “…” in the bottom right and click “add to my music”. i go to my music and have nothing there.

        in the pre 8.4 music app, when i would go to radio i could create a station and that station would be right there to click on and start playing random songs similar to “beyonce” for example (if i had started a beyonce station). this is what i am looking for easy access or to save the stations. not start from scratch everytime i want to play music.

      • Yeah, so you can Start Radio from either: For You, New or My Music. It doesn’t have to be in your music library.

        Tap on the three dots at the top, beside the share button and that’ll bring up a menu and an option to Start Radio.
        Although, from what I can see, there’s no way I save a Station, merely add the song to an existing playlist.

      • Chris Tangler

        so you have to build your own playlists…what the heck do i pay $10/month for then (once trials ends). heck, before i could save a station just like in pandora and then it chose songs for me comparible to the station name…i’d pay for how it used to be over what it is now, and before was free

      • Well on the Radio tab, you can listen by Genre rather than choosing from an artist.
        Those genres are always listed but never containing the same set of songs.

      • Serious – I’m listening to more different music via “for you”, “new” and the Radio.

        Spotify has been removed from my music apps / subscriptions.

  • lukemul69

    What’s the betting this will only be in USA and not Canada?

    • Chinch07

      I would think that it will take time to work these deals in multiple countries. I’m sure they would love to bring this everywhere but it might take awhile.

  • Anibal Schumacher


  • Mr.Coolfreak

    It’s a deal breaker for me if it doesn’t offer international Channels

  • BEDU

    Pretty bizzare idea, but what if apple branched into cable tv/home phone/ISP.Offering cellular plans on their own network with their own products. Monopoly eh?

  • NolesFan

    This sounds great however all it’s going to do is force ISP’s to raise it’s prices and/or implement data caps. If you want to watch all this content for hours and hours you’ll have to pay one way or another. Currently Comcast doesn’t enforce it’s data caps (in Florida) however I see that changing the day this new Apple service launches.

    • Kaptivator

      They are “testing” in Atlanta…So glad Google Fiber and other fiber providers are now in or coming into the area. Utilities are marked for Google fiber now.

      • Jay Phillips

        I live out in the suburbs. Google loves the cities. It will be years before there is an alternative to Comcast and Uverse for us.

      • Kaptivator

        I’m in the burbs as well. So don’t count it out, yet.

    • Jay Phillips

      I live in the Atlanta area and am so pleased that Comcast is “testing” data caps. Since they turned on caps my internet bill went up by 150% thanks to overages. I dumped cable years ago and only have Internet. My family streams and downloads all our favorite shows. Comcast knows that people are sick to death of paying for hundreds of channels they never watch just to get the few they do and are dumping cable. So now they cap or limit your bandwidth in order to squeeze more cash out of you. There are no plans you can upgrade to that will give you higher caps. All plans have the same cap. The only difference in plans is the high speed plans will go through your cap faster. I had no choice but to switch to Comcast Business Class. It’s more expensive but no caps (for now). Just wait until you’re streaming all your favorite shows. Your internet bill will skyrocket.

  • Blip dude

    You know what, I used to be excited for this, but now, it’s just a service that I don’t care and won’t need. Don’t mean to bash on it, but I rather spend those extra few bucks by staying out of the house. For those times that I do wanna stay at home, the Roku 3 and Digital A/V adapter via iPad for Kodi/iTunes movies is method that is working just fine.

  • George

    Cord cutters aren’t going to pay $40 lol, many cable companies give you 100 channels for $40.

  • WonkieInc

    Read “As is its wont”

    Assumed it was written by Christian.

    Confirmed I was right.

    Stopped reading.

    Christian, please double check these things…

  • are we talking new software or hardware?

  • Jasmine

    Great article. For those who live outside US like me, you can access Netflix, Hulu and similar media stations on your Apple TV by using UnoTelly or similar tools.

  • But i think Android box is more flexible and cheap according to Apple. Android box is a strong contender for all and actually an cable killer !!

  • Kyle_Matthews_Q467 mail

    Which makes sense if your entire regular cost goes towards paying down the phone. $200 and then six months x $80 ish = $680. Then it’s just plenty of income I’d imagine. Therefore in that new Apple strategy, will my telephone bill get cheaper since I already have a phone?