If it's not an iPhone

Today, Apple launched two new iPhone advertisements touting the device’s uniqueness and how much its customers love them. In the first ad, entitled Hardware & Software, Apple big-ups the way the iPhone’s hardware and software are both created by the same company.

In the second advertisement, entitled Love, Apple touts how 99% of iPhone customers love their devices. It then ends both advertisements with a similar tag line: If it’s not an iPhone, it’s not an iPhone.

Even though many devices have tried to copy Apple’s hardware or software efforts, due to the fact that Apple is one of the few that produces both, it’s able to have a leg up on Android OEMs when it comes to software and hardware synergy.


And it’s true, there simply is nothing like an iPhone. You may not like it, you may prefer something else, but there’s no denying that there’s nothing quite like the sum of all of its parts when it comes to the competition.


As someone who likes to try other phones, I can attest that many Android phones do a good job as far as smartphones go. But there’s just something about having both components designed by the same company that makes things mesh like no other.

Agree, or disagree? And what do you think about those new ads?

  • Bugs Bunnay

    If your battery doesn’t drain, it’s not an iPhone.

    • Harold Goco

      If your phone doesn’t bend, it’s not an iPhone.

      • Moltakfire

        But the S6 bends just as easily as the 6 Plus… Does that mean..? Oh dear god…

      • George

        Actually no it doesn’t bend as easy.

      • Jeffrey

        Says the fanboy

      • John

        Actually, I have kept my 6 Plus in my back pocket since the day I bought it and it has never bent.

        Buuuuuut everyone here knows you like to troll, so gold star for you.

      • George

        omg i didn’t know everyone knew who i was, how flattering 😀

      • Moltakfire

        Actually, yes it does.

      • Bugs Bunnay

        Wait… The S6 bends as well?? Wow didn’t know Samsung would copy that too. They aren’t leaving the slightest detail behind!

      • Haha, it actually doesn’t (http://bit. ly/1Kr47ub), iSheeps are just blind followers. They didn’t bother questioning Consumer Reports test which was done AT THE MIDDLE OF BOTH DEVICES, whereas that clearly isn’t the weakest point on the iPhone, it’s at the volume rocker…but why question it when it’s praising their herd master.

      • Bugs Bunnay

        herd master almost had me. very electrifying to hear, mrelectrifyer. I am shocked.

      • Moltakfire

        Tell me about it! 😀

    • Fanboy 

      OMG I’VE BEEN DECEIVED. So you mean to tell me that only iPhone batteries drain and that every other phone’s batteries last forever?! :O

      • Bugs Bunnay

        Damn right! You’re now awake!

    • If your battery doesn’t crap out, within the month your warranty expires, it’s not an iPhone! Man I really am just not happy with Apple lately. Last 3 models of iPhone have all done this at the exact time. Impossible it could be a coincidence.

      • Shadowelite123

        Weird because of all my time ever owning an iPhone, I’ve never had a problem like that.

      • Bugs Bunnay

        And you thought 3rd time’s a charm? Jump ship already! It’s not a coincidence… It’s a sign. Grab an android and never look back!

  • DopamineAddicted

    If you can remove your battery it’s not an iPh……Oh, wait.

    • Cristian B


  • n0ahcruz3

    wallhuggers rejoice!.. ops wrong article lol

  • Saar

    99% of people that have an iPhone – Love their iPhone.
    The last 1% are jailbroken.

    • MLB


    • Benedict

      I doubt that..

    • Favna

      Not true. I’d hate my iphone without jailbreak. It is the jailbreak that makes me love my iphone.

    • Abhinav Chaudhary

      I will never use an iPhone without jailbreak, lol just saying

    • Bugs Bunnay

      Either you got your figures wrong or I’m part of the 1%!

  • Myles Cashwell

    99% of people that have an iPhone… love their iPhone jailbroken.

  • RBM

    Only people can be entitled.

  • Stephen

    I loved the “hardware & software” ad, both are great though!

  • Nathan

    The guy in the commercial sounds like the guy from the original iPhone commercials..

  • George

    Love osx, hate ios to death.

  • Benedict

    I prefer devices which software, design and hardware come from the same manufacturer.

  • Manuel Molina

    If it is jailbroken, it’s not an iPhone.

    • Shadowelite123

      That makes no sense considering that jail breaking is exclusive to the iPhone.

      • Manuel Molina

        It does make sense. If it’s jailbroken, it’s a beast and beyond an iPhone. Without being jailbroken, it’s just a regular iPhone. Jailbroking isn’t exclusive by the way. Android phones jailbreak as well, but it’s just called rooting. Rooting is the same function as jail breaking but we just use different names for it.

  • Pavle

    @jeff what is the app with dinosaurs and above it one with the house? Tnx

  • Favna

    The hardware and software video is such a shot fired towards samsung and others. Wow haha.

    • John

      …and yet it’s done with such subtly and elegance.

      The tagline “If it’s not an iPhone, it’s not an iPhone” reminded me of the tagline “6 > 6” for some reason.

      • Ángel Javier Esquivel

        Yep, the tagline on the Samsung ads, needs to be graphical because of the typography used, they compare the “6”phones by placing “Samsung S6 typography” against Myriad Pro

  • Aaron

    Major Lazer ✌

    • Ángel Javier Esquivel

      Too Original fi dem pewdi

  • Ted Forbes

    Now that’s a sassy ad and it’s not talking about any other phone but the iPhone. Very innovative. Here is another teachable moment, Samsung can learn from this, don’t advertise other people’s products for free!

  • coLin

    I just love how I have to wait for apps to be updated for the 6 plus screen size and use different keyboards in different apps because they don’t support the new keyboard. Shame Apple!!