Apple Watch edition gold red buckle

Palo Alto, Calif.-based Slice Intelligence, is reporting that Apple Watch sales (US only) are facing a significant slowdown, as noted by MarketWatch this afternoon. Per Slice, the Apple Watch has gone from a peak of around 200,000 units a day right around launch, to under 20,000 units a day.

Obviously, this sort of data isn’t based on cold hard facts—only Apple itself would be able to provide us with 100% accurate numbers—but this kind of report does put a gloomy cloud over the Apple Watch.

Should Apple be worried? It’s simply way too early to tell right now.

But one must remember that, unlike its iPhone and iPads, the Apple Watch is a brand new product category, and Apple has been met with significant supply chain constraints. Remember, it wasn’t that long ago when you couldn’t even walk into a store and buy one.

Slice Apple Watch Sales

According to MarketWatch, Slice Intelligence is basing its numbers on electronic receipts, which to be honest, sounds a bit ambiguous, and well, let’s just be frank—inaccurate. Slice is an opt-in only service, and only pertains to those who agree to have their inboxes scanned for receipts. However, even if the numbers are off, the Apple Watch probably isn’t yet the surefire hit that C-level execs at Apple were hoping for.

Slice’s report indicates that two-thirds of the units sold are from cheaper SKU’s like the Apple Watch Sport (starting at $349), with the higher price models selling much less, and the Edition models selling only 2,000 units this far (not surprising given their cost).

It is notable, however, that Apple has yet to drop any comments on sales figures for the Apple Watch, something it normally likes to tout after a strong showing of its products soon after launch. This doesn’t totally come as a surprise, however, as Apple has previously started that it’s rolling watch sales into the “other” category—meaning, don’t expect them to divulge sales figures.

Keep in mind, that Slice’s figures are also US-only, meaning that a large chunk of sales are automatically cut out of any such report.

I personally don’t see many Apple Watches out in the wild, but as someone in the midwest, it’s not thats surprising given my location and the issues with the supply chain.

I would say that’s it’s way too early to call the Apple Watch a dud, as I’m sure its competitors and Apple haters will be licking their chops to do. Remember, the original iPhone wasn’t exactly a barnburner when it debuted, yet look at it now.

What do you think? Do you put much stock into data like this?

  • iPhoneWINS

    Apple watch was a dud as soon as they showed the design the specs and the price… the apple name is the only thing that sold that thing…

    • White Michael Jackson

      I don’t think anyone else will honestly admit that that is the truth

      • Jordan Stevens

        It’s actually a 100% opinion, Mr. Jackson.

  • Zack Whitfield

    If this were about an Android Wear device, iDB would immediately jump on it and say things were looking glum, blah blah blah. Of course Apple is a different story.

    • Lucus Bendzsa

      Yeah Apple has sold more watches than all Android Wear devices combined.

      • Lucus Bendzsa

        So n other words they would be telling the truth idiot.

      • Zack Whitfield

        I think you completely missed my point.

      • Lucus Bendzsa

        No I didn’t. iDownlaodblog tells what is happening. Android Wesr devices aren’t selling nearly as well as the Apple Watch and you are just some stupid troll who needs to get a life.

      • Zack Whitfield

        That just shows that you totally *did* miss my point. Were this Android Wear instead of Apple Watch, and were it the exact same sales figures as shown above, it would have a much more negative spin on it.

      • Cameron

        the fact is that it isnt the same exact sales figure, its way less, 3 times less apparently. iDB is obviously an Apple biased page but if Apple sales are way better than Android what you want them to do? pretend to be fair?

  • Joseph Kool

    Iwatch is for fags

    • Kyle

      Since there is no product called “Iwatch”, your comment is even more pointless than it would have been with an existing product.

      • dudeimmexican

        Fag-troll is trolling. Let him have his no seconds of fame

      • Oscar

        Lol “Iwatch”.

      • Lucus Bendzsa

        A world without trolls would be nice.

    • MCTDynamic

      It’s scary to think that people like you are allowed to breed.

  • Pedecia

    Rubbish! I tried it on.. I would feel embarassed to go around with that square little box on my arm. Hugly and not useful enough.

  • Buck

    I know I personally have zero interest in it…..a first for me with Apple products

  • Smegmatron

    I think its bold to compare the watch with the Iphone, being the latter cheaper and capable of more stuff.

    • I’m not comparing the two 1:1, just in that the initial sales of a device do not project its long term success.

      • That_Fruitarian

        Yep!!

  • Rafael Castillo

    This is tragic, but I cannot say I am shocked by these sales. I like my Apple Watch but it is essentially a decent-looking stainless steel notification center on my wrist.

    • Buck

      Well said – That description is basically why I have no interest..haha

  • Rowan09

    If you don’t own an Apple Watch then speaking about how it’s useless is just pointless. If you don’t like the look then that’s a personal opinion nevertheless.

    • Buck

      Well, you could also lay some blame on Apple and the product choices they made in terms of features/price/value.

      Those of us that don’t own them and have no desire to own them are a testament to a failure on Apple’s part to convey to us *why* we should want one and turn us into customers.

      • Rowan09

        Every device is not going to be for everyone especially a watch. Apple failed in my opinion when they didn’t have it available in store until recently.

      • Buck

        Excellent point about in store.

      • Alberto Espinal

        I just comment about this, who was the idea of not having available In stores

      • Oscar

        I don’t think so. It’s not a very streamlined product line so they most probably wanted to get a feel of what sold more before they made a mass productions of watches that would sell less. Also, it’s a very personal product, Apple allowed people to come into the store to try on the watch and help them make the right decision. This lowered the return or exchange rates.

    • MCTDynamic

      I own one and it has been great. I’m not looking for a watch that will replace my iPhone, but a watch that would add to it and it does it well. Saves me a lot of battery on my Iphone too since most of my notifications go straight to the watch. I like being able to control my music, Apple TV, and other wireless gadgets with my watch. There’s a lot more i like about it and was well worth the 200 dollars that i got it for.

      • Rowan09

        I agree it’s a great little device.

      • Oscar

        EPP+?

    • M_Hawke

      Wait–if I deem it to be useless after researching the product, then are saying that I still need to own it in order to express my opinion that it is useless? Then you state the obvious that if I don’t like the look of it, that is a personal opinion. Isn’t my assessment that it is useless also a personal opinion? So therefore isn’t your opinion that my opinion is “pointless,” pointless? 🙂

      • Rowan09

        If you do a research on something as objective as Force Touch where most agree and some disagree and you then come to the conclusion it’s useless because of the negative review does it actually mean it’s useless? Some people think touch screen phones are useless and that every phone should have a physical keyboard that doesn’t make virtual keyboards useless. Force Touch on the Apple Watch is a nice implementation for quick actions, so I don’t see how it can be considered useless to be honest. Maybe in its infancy since its new to Apple, but useless, I don’t agree.

      • M_Hawke

        Force touch?!!! Who the heck is talking about Force Touch? I’m not. I’m talking about owning and using the watch in general. And I’m also not talking about reading negative reviews, I’m talking about looking at the specs and functionality. And are you inferring that talking about the functionality of the watch is not objective? Sorry, your post doesn’t make much sense in context of the original posts.

      • Rowan09

        Do you own the Apple Watch? Specs on the watch is great and so is the functionality, especially due to third party applications. People that talk negative about a product they do not own or use extensively is not objectively speaking.

      • M_Hawke

        LOL You now define “objectivity” as an owner’s club only. Hilarious! You still didn’t address why in the heck you wandered off on Force Touch. No bother. Since you have such a narrow and misguided view on how someone can and cannot give an objective assessment, conversing is futile. I’m glad you enjoy your watch, that’s great. All the best.

      • Rowan09

        Made a mistake I was reading the article about the force touch iPhone before I replied. Objective assessment without owning or using the device extensively? It would be subjective at best.

      • Zack Whitfield

        “Specs on the watch”… what is the world coming to 🙂

      • Rowan09

        I don’t know, but I’m assuming specs means only the battery life.

  • Xee

    Out of date in a year and rubbish battery life, this doesn’t work for a watch.

    • Rowan09

      I’ve had mine last 3 days and it’s now on 16% it’s not that bad. It will always do what every watch does and that’s tell time.

      • mrgerbik

        if your going to use it just to tell time, why not buy a real watch?

      • Rowan09

        What’s a real watch? It was just in response to it being outdated in a year.

  • Jhony Ive must be feeling mighty embarrassed now. Didn’t he say that the Swiss were f*cked? Well, look what happened bud.
    I would put this situation squarely on bad pricing. The entry level watch is still $50 too expensive. And please, no rubber bands for $350. People won’t spend that sort of money for a rubber band. The steel band watch @ $350 was all it needed to make it a smash hit. Too bad for Apple.

  • That_Fruitarian

    If these numbers are correct then the Apple Watch is selling just fine and slightly better than other established brands on the market – and multitudes better than other smart watches.

    • George

      Yes because it will sell 20k a day for a year consistently. Lmao..

      • That_Fruitarian

        Nope… As mentioned in the article, it sold 200,000/day at launch. Given that these numbers are just US, I’m sure they are much higher. Now Lmao that…

      • George

        I see it dropping to 5k a day.

      • That_Fruitarian

        I see aliens… Good for you.

      • Zack Whitfield

        There’s very little chance elsewhere will be much higher than this; UK has it priced at the same price in £ as it is $ in the US, and people already think the $ is too much.

  • paten

    Its bad for the price, for more than US$400 in my country for the lowest watch, i rather save for the next iphone. Doesnt even worth it for that price only using it looking at notification. Apple pay is useless here. I rather use miband for a cheap $20 for looking up my activities.

    • Buck

      I agree – It’s current form feels too “unfocused”.

      It’s part way there to being it’s own device (no phone needed), but too expensive to most people for what it currently *actually* does (needs phone for most things).

      Perhaps future versions will remedy this by simply offering more out of the box as a wholly independent device (GPS, Cell, etc) and thus the price/features will be more palatable to many people.

      • M_thoroughbred

        That’s the thing that people don’t understand it’s a watch and your are suppose to treat it as such. It’s not meant to be a stand alone device. It’s not suppose to replace your iPhone but just add to it. If Apple were to have made the watch a stand alone device with its own radios for wireless internet and phone calls you would be bitching about having to pay for those services separately. It’s a watch that can do notifications and such but all in all is just a watch and you only interact with it when you get an alert or tell the time.

      • Buck

        I’m not “bitching” at all – For me, it’s a non sell as a tethered device with its current feature set and the price point the low end comes in at.

        It totally get what you’re saying and what it is – It’s not for me. (That’s why I didn’t buy one…wink wink)

        By the way, if you don’t think it’s supposed to replace your phone you are correct…..right now anyways

        …standby…there *will* be a GPS version next and a Cell version likely after that. It’s all converging.

        All good

      • M_thoroughbred

        I get what you’re saying and it wasn’t an attack towards you or your opinion

  • PghMike4

    I’ve seen very few here in the mid-Atlantic region — two. One my brother in law was wearing, and one other.

    Maybe if it picks up new functionality, its sales will improve, but right now, dud sounds like an accurate description of its sales.

    • Buck

      I definitely know I’m in the wrong area to ever see them (Boise, Idaho).

      Not only have I still not seen one in public anywhere (and I’m out and about a lot), but the Apple Store here (only one in entire region) constantly has this huge open area with 3-5 employees and no customers….the Watch area

      (Been there about 8 times since the Watch has been out – same story every time)

      • Rowan09

        In NY I’ve seen a lot of them.

    • Rowan09

      It’s not a dud just according to the article slowing down in sales. At the end of the day it’s a watch and people are wearing them less and less.

  • dudeimmexican

    I’d still buy a Apple Watch. Anyone wanna lend me $400? I’ll pay you back. . .

  • E Double

    Don’t feel sorry for Apple. They try to make products people like. Everything is not going to be a hit. There are ebbs and flows to business. They won’t go under if everyone doesn’t want an apple watch. It’s a first edition product. People didn’t jump on iPhone until the second edition. The first iPhone was given to employees… No matter the outcome life will go on. I promise.

  • Itzkhaoz

    Ahahahahaha!!! A flop!

  • Eikast

    I mean it would make sense for sales to go down right now. iPhone sales pick up throughout the year due to subsidized contracts and other factors (when other countries get them). I can see the Apple Watch picking up again for holiday season. Plus it’s a first generation product. It’s not going to be the must have product.

  • This product is to unpredictable. No one knows the cycle of upgrade and that is honestly a big issue. Every year for a new watch makes absolutely no sense, it’s a 2 to 3 year device and Apple should be out there talking more about the operating system updates on the watch now to ease peoples minds. Lack of 3rd party band support upfront turned others off. And of course the biggest reason, lack of self dependent applications. Granted those are coming in the watch update but it should have been there from day 1. Tack on lack of customization (current aren’t exactly custom) watch faces and I can honestly see why sales dropped.

    • R Mac

      Well said. With the next OS coming soon (hopefully) and third-party products really stepping it up sales *should* improve.

  • mav3rick

    The one device Co sitting on a mountain of cash trying desperately to come with at least another success story. Not going to happen the way it looks, even the creators of the pinnacle device are gone: Jobs, Ive, Forstall. Look next to the 100 million subscribers for Apple Music…

  • Hisworkmanship

    OK, so I have never posted a comment before but, I have to this time. I have been using Apple products since the 1980s with the first Apple 2. I purchased an iPad one within 30 days of release because I saw what it was going to do and become. I personally own an Apple Watch sport and have had it for about 30 days. I owned a pebble watch for a year and three months before I got this device. I am here to tell you right now this is not going to go away and will be eventually one of Apples biggest successes in the next two years. Just my 2 cents for what it’s worth 🙂

    • They know how to connect the dots. Only that this time they just asked too much for it. The first ipad costed just $499. Compare that with the $350 price for the watch.

  • Alberto Espinal

    Of course has decline, whose idea was of only getting it online, if i want to get an  Watch i have to go on line and order one? Why can i go to an  Store and walk out with one!! It serves them right for coming up with this stupid idea!!

  • Chris Gaunt

    I think it’s simply too expensive. I went from ‘take my money’ to ‘no way in hell!’ Starts at $399 for the 42mm sounds great to me! Until I realize the one I want which would be the Apple watch in space black with the space black link band runs $1099! No how, no way.

  • Dante Arellano

    One inch display
    $17000 high model
    A long waiting for release
    As allways limited production
    Less a day battery life
    Depends almost %100 of the iphone
    I have an iphone 6 plus why should i fuckking use a watch with one inche display?????

    • R Mac

      Why would you want something larger on your wrist?
      Don’t buy the high model. Problem solved.
      iPhone’s had long waits also when launched.
      Limited production is a good thing sometimes.
      I get 2-3 days per charge on mine so your statement about battery is inaccurate.
      Of course it depends on the phone – Apple made this clear from the start.
      I have an iPhone 6 Plus also but still wouldn’t want a watch with a display larger than what it currently is! That’s just idiotic.

      • Dante Arellano

        The owatcho is no perfect jet it will but now shucks

  • 5723alex .

    These are for US sales, which is a small, insignificant country, at the corner of the world. Apple watch is sold in 16 other countries including China.

    • Zack Whitfield

      Where it is much more expensive than in the US, where it is already overpriced.

  • n0ahcruz3

    Im not even surprised lol it’s not a necessity so not everyone going to jump on bandwagon. I cant even remember the last time i wore a watch lol this is another ipad in the making. It will tank YOY.

  • M_Hawke

    I think Jeff has a valid point. I’m no fan of the watch, but I remember when I rarely saw an iPad and I was even a grad student at a university where you would think you would see them in droves. Now I see more of them in public. Of course, iPad sales have slowed down. But maybe the watch will do the same, grow in popularity. It is a very different market niche than the functionality of an iPad, however, and I personally believe it to be a narrow niche. That combined with the price tag, which never deters strong Apple fans, but the reality is, this economy stinks a lot more than the press would have you believe and a lot of people just do not have as much disposable income as they used to.