Apple Watch sales Slice Intelligence 001

Slice Intelligence, an opt-in service that scans receipts of two million online shoppers’ inboxes, estimated Friday that Apple Watch sales have cooled off and currently stand at or below 30,000 daily units in the United States, following the launch day spike that saw an estimated 1.5 million U.S. pre-orders of the wrist-worn device.

As noted by Quartz tech editor Dan Former, that suggests that Apple Watch orders fell sharply after the first day and haven’t grown since.

By comparison, it took Apple more than two years to sell two million iPods, and several months to sell that many iPhones.

The Cupertino firm has seen nearly 2.5 million orders for the Apple Watch in the United States through Monday, May 18, estimated Slice based on data from more than 14,000 online shoppers in the United States.

More than half of those orders were placed on the launch day on April 10, indicating a significant sales slowdown since. Since its launch, US orders have remained under 30,000 per day, according to Slice’s projections.

Apple Watch sales Slice Intelligence 002

KGI Securities analyst Ming-Chi Kuo said recently that demand for the device may have softened as most women appear to be ignoring the device.

Kuo revised his estimate down to 15 million Apple Watch shipments through the end of September versus the general consensus of about 20-30 million units.

It should be reiterated that Slice’s projections are based on identifying receipts in the inboxes of U.S. online shoppers. It excludes relevant sales data from other Apple Watch countries, and that from people who would not agree letting the service access their inbox.

Besides, it’s still early days for the Apple Watch to derive accurate and reliable sales data. Unfortunately, we won’t be treated to official numbers as Apple CEO Tim Cook told investors during a conference call that his company won’t be divulging Apple Watch unit sales for competitive reasons.

Apple Watch Edition Wired 001

Even if taken at face value, I don’t think Slice’s estimates should worry Apple. In my mind, the Apple Watch is a slow burner. As Apple gradually introduces the device to additional countries, the Apple Watch will start picking up steam.

And as the company brings more features to the device by way of software updates, and especially after native Apple Watch apps start arriving later this year, I’m convinced interest in the device will start growing beyond early adopters and geeks.

Source: Dan Frommer

  • Chang in Charge

    I think these numbers are pretty good considering that you can at minimum probably double these numbers since its pretty safe to assume that at the most 50% of people have slice which is a pretty generous estimate.

    • Fanboy 

      Agreed, I highly even doubt 50% of the entire population has Slice. Not to mention Apple is still catching up with demand and many people are not buying due to the estimated shipment dates.

  • Well lets see, you can’t get the device in stores. The commercials make it seem like you’ll get the device in your hands right away, which isn’t the case. And people who have wanted to get the device know the wait times are crazy so they don’t even bother attempting to order at this point. All that being said, those numbers are actually really good. Once they ramp production and the devices are actually in store that’s when you’ll see more sales. But ordering online now and having to wait another month or even 2 at this point is simply not worth the wait, you can get a new ipad now in stores for the same price… only waiting you’ll be doing there is for the worker to unlock the cage, check you out and you having to open the box when you get home.

  • That_Fruitarian

    30,000 units per day? Wow, that’s pretty good. That’s close to 1 million units a month(if you believe Slice).

  • Kominimatchen

    Wonder how many bought ot and regret it… Many for sure

  • Rowan09

    I saw a guy when I was working with the gold model, I didn’t want to stare too much.