Find My iPhone (iCloud, Apple Maps tiles 002)

TomTom, an Apple Maps data provider, announced Tuesday renewing its partnership with the iPhone maker “for maps and related information.”

“TomTom has renewed and extended its global agreement with Apple for maps and related information,” wrote the Amsterdam-based company in a short notice on its website. “No further details of the agreement will be provided,” they added.

Shares of the Dutch navigation systems company climbed more than seven percent higher to a near six-year high as investors reacted positively to the news.

According to Reuters, some analysts said the deal may be skewed in Apple’s favor due to “the prestige that accrues to TomTom for working with the U.S. company.”

TomTom has licensed its data to Apple since the company ditched Google Maps in 2012.

The full list of Apple Maps data providers is available here. According to the agreement description at that link, all the data belongs to TomTom.

In addition to TomTom, Apple sources mapping data from a handful of other companies, including DigitalGlobe, TripAdvisor, Waze, Yelp, and many others.

Be that as it may, the agreement extension comes at an interesting time, when Apple has semi-confirmed buying GPS specialists Coherent Navigation and turned down the offer to buy Nokia’s well-regarded mapping division, HERE.

I’m sure many people will agree that the quality and accuracy of Apple Maps has dramatically improved compared to its 2011 debut, which was marred with inaccurate and ridiculed widely by the press.

Now Apple Maps is actually a product people can trust, not just for admiring three-dimensional imagery or researching distant places, but to actually help them navigate from A to B.

Has that been your experience with Apple Maps, too?

Tell us in comments.

Source: TomTom


  • Has that been your experience with Apple Maps, too?

    To be honest there’s still many errors and the satellite imagery is awful in places with no 3D maps. One thing I have noticed though is that Apple is fixing reported bugs. I reported an issue a while ago and it’s since been fixed…

    I’m sure Apple Maps will get there but it’s nowhere as good as other mapping software in its current form.

  • Fanboy 

    Google Maps is still way superior unfortunately and I dont think Apple will ever be able to catch up in this aspect. Google Maps always finds faster routes, has the most up-to-date business listings, traffic updates, street view, etc. :/

    • Dodgy Debjit

      I barely use my top of the range TomTom any more – I drop the iphone in a cradle and use Google. Its quicker, more up to date and has better features.

  • Martynet

    google is better to search and find things… Apple’s navigation while driving is nicer and smoother…

    • Hot12345

      True on that.

  • Itzkhaoz

    Apple maps is garbage.

  • iPhoneWINS

    tomtom app is the best for nav

    • iPhoneWINS

      google is best for map search

  • Blip dude

    I’m still using Google Maps, and Waze at times as well.

  • eaglepowerguy

    Tomtom is horrid and maybe they’re the culprit behind Apple maps being so bad still to this day. I don’t know if they’re cheaping out on satellite access or what but starting with the beginning of 2017 it has led me to the wrong place three times now and the first time I was so frustrated by it I almost got in an accident.