apple tv

Time Warner’s Jeff Bewkes is “pretty confident” Apple is working on a subscription TV service. ABC’s Jon Erlichman reports on Medium today that during Time Warner’s quarterly earnings call, the CEO said that the Cupertino firm is “very forward thinking” on the future of television.

Bewkes’ comments are interesting because Apple and Time Warner recently partnered up to launch ‘HBO Now’ on Apple TV, and rumors have been bouncing around for years that the two were looking to do TV together. In July 2013, Bloomberg reported they were “close” to reaching a deal.

The latest round of rumors points to Apple unveiling new TV hardware and services later this year. A refreshed Apple TV is believed to be arriving at WWDC in June, with faster performance and an App Store, and a streaming TV service with a custom channel package may debut in the fall.

Apple in March cut the cost of its current Apple TV from $99 to $69, and during the company’s conference call on Monday, Tim Cook said “I think we’re in the early stages of major major changes in media that are going to be really great for consumers and I think Apple can be a part of that.”

Source: Medium

  • George

    I’m confused as to how apple is very forward thinking when it comes to television? The apple TV is a laggy joke.

    • Melvco

      agree with that regarding current hardware/UX, but I don’t think that’s what he’s referring to.

      • George

        They are basically going to do what sling TV did but more expensive. If they want to disrupt the cable industry they should allow you to buy channel by channel instead of what sling offers.

      • Tommy Gumbs

        The issue with this is making it affordable. If premium channels are priced $9.99 to $15, then what is the point? Cable can offer more channels for a specific price that can be significantly cheaper than a-la-cart.

      • Marcus

        They should do that and also channel bundles. For example a bundle would be MTV, MTV2, Comedy Central, & Spike. And then Nickelodeon, Nick Jr., etc.

  • Dante Arellano

    Yea migth in another 5 years apple=slow motion

    • Ed

      Can someone decipher this comment?

      • Marcus

        He’s saying that this might happen in 5 years. The “iTV” or better Apple TV has been talked about for so many years. He’s saying Apple is slow motion too… It’s intended to be a sarcastic comment.