apple watch devs

Apple on Tuesday began sending out emails to select iOS developers, giving them the chance to purchase a 42mm Apple Watch with a Blue Sport band that is guaranteed to arrive by April 28, 2015. Supplies are of course extremely limited, so Apple says that it is choosing the developers via a lottery system.

The move is part of an ongoing effort to help app developers test their WatchKit apps directly on Apple Watch, which can help them gather much better performance data than the Mac simulator. Prior to pre-orders, Apple was said to be inviting some developers to its Cupertino headquarters for such testing.

Here’s the full note from Apple, posted to Twitter by developer Amro Mousa:

We want to help give Apple developers the opportunity to test their WatchKit apps on Apple Watch as soon as it is available. You have the chance to purchase one (1) Apple Watch Sport with 42mm Silver Aluminum Case and Blue Sport Band that’s guaranteed to ship by April 28, 2015.

This opportunity is offered by random selection and quantities are limited. Register now though April 23 at 10 a.m. PDT. We’ll let you know your status on April 23.

The offer is particularly noteworthy given how constrained supplies are right now. Just minutes into the pre-order launch, several Watch models slipped from April 24 ship dates to mid-May and June. Now, all models show at least June ship dates, and it may be that long before Apple stores get any inventory.

Regardless, app developers are extremely important to the success of Apple Watch, so I don’t think anyone will mind Apple giving a select few of them the chance to order one of these Sport models with expedited shipping, for testing purposes (note this is a new purchase, not faster shipping for pre-orders).

Yesterday, Apple started notifying pre-order customers that it has begun preparing the initial batch of Apple Watches for shipping.

Source Twitter via MacRumors

  • Awesome

  • asdfasdf

    I got that Mail. How many other Developer got that Mail?

  • Fanboy 


  • Aaron Wright

    They probably did this because they didn’t sell any of the aluminum/blue sport watches. I haven’t received this email, but I won’t be participating as mine /should/ be delivered 4/24-5/8, but it’s still processing atm 🙁

  • NeftyCorrea

    that’s gay for the people that ordered it when preorders opened and have to wait till mid May !!!

  • mp

    How insulting to the developers. The bread and butter for Apple and end users and it was never conceived to give them a more hands on opportunity with the device to assist in developing apps which Apple obviously benefit more than most. They ‘lottery’ out the offer and make you feel lucky you were picked in the process all the while you still have to pay full price, with a view to readying your app to make them more money. Lol only Apple could pull this off. The more of these zany whacky initiatives Apple pulls the more upsetting despondent one tends to feel towards Apple. Yet we love their products but the seedy nature of their actions of late are becoming (insert your word here).