Apple Watch faces CNET 002

I have an Apple Watch on pre-order. Many of us do. How I got here hasn’t been as simple as most though, because I feel like I have been through the four stages of Apple Watch purchasing – elation, denial, buyer’s remorse and confidence. And not necessarily in that order and some more than once.

The story actually takes me back to before the Apple Watch was a real thing. The rumors of an iWatch were very much in their infancy, with no real details to go off and just a faint whiff of optimism in the air. We all had the feeling that Apple was working on a wearable – it had to be – but what it would turn out to be, and when it would ship, was anyone’s guess.

At the same time the likes of Motorola and Samsung were going at it in the world of Android smartwatches. The Moto 360 was my favorite, and I often said that if it worked with the iPhone, I might buy one. Turns out now that Google might be working to make that a reality, but we didn’t know that at the time.

The lack of a Moto 360 on my wrist led me to wonder what the iWatch could be. Would it be round? Would it have all the sensors we hoped? Would it suck? Whatever the answers to those questions the lack of any other option had me keen for Apple to put its money where its mouth was and make the iWatch into more than a rumor. More than guesswork. The end result? The Apple Watch.

I immediately wanted one. It was like the Moto 360 but better, if only because I would be able to use one. Take my money, Apple. I’m in!

Then came the reviews.

Reading through reviews from the usual suspects had me deflated to say the least. Usually these things take a familiar pattern – “it’s very good, but has a couple of minor flaws that we felt like we had to put in there to keep non-Apple people happy.” With the Apple Watch, the concerns seemed to mount up. Tales of woe were many, and the only real positive coming out of reviews was the battery life. Even then it wasn’t stellar, but good enough to do the job. At the prices being asked for the Apple Watch, was that enough to make me buy?

I decided it wasn’t. No Apple Watch for me.

I’m out!

Then came pre-order day. I’m back in!

I always knew I was a sucker for anything new and shiny, but I never quite realized how bad I had it. Come 08:01 UK time, I was sat in my kitchen, feeding our 7-month old with the Apple Store app open on my iPhone. I ordered the Space Grey Apple Watch Sport that I had always planned on ordering. After all, I could always cancel the order and let someone else move up the queue later. Yes I know, I’m a bad man.

Even though I had ordered, I really, deep down at least, expected to be cancelling it. I’m particularly bad when it comes to buyer’s remorse, and considering I wasn’t even sure I wanted to keep the thing it was always at the back of my mind to cancel. I even nearly did it by accident one day. That was fun.

In the end I came up with a compromise. I wouldn’t cancel, but instead I would make an appointment at the local Apple Store so I could go and try the thing out. How best to decide whether I liked the thing than actually using it for a while, even if it was an admittedly short one?

Walking into the Apple Store I was all set to walk back out ten minutes later and cancel my pre-order. That was my mindset as the Apple Store employee strapped a Space Grey Apple Watch Sport to my wrist. I tried that on, and then an Apple Watch with the black leather loop just to see if all the stick it was getting was justified. Turns out it’s not, at least at first blush.

I spent about fifteen to twenty minutes in the store, trying watches on and playing with the demonstration units. I tried to make them lag, and I tried to confuse myself with the interface that some people claimed was just too much for them to get their heads around. In the end, I left.

But I didn’t cancel my pre-order. Instead, I signed into the iDB Slack channel and this is what I said:


And that’s where I am today. In the meantime, countless app developers have released updates to iPhone apps that bring a watch component into play and they just increase my anticipation for the Apple Watch. The stock watch is fine on its own, but it’s what developers can do with it that has me most excited. The possibilities might not quite be endless, but they aren’t far off.

Right now the Apple Watch falls into one of two camps for most people. Firstly there are those that, like me, think it could be big for Apple.

And secondly, there are those that just don’t get it. When the iPhone arrived there were people that said they never needed to have a computer in their pocket. Why would they ever want to browse the web on a screen that small? These days, they’re surgically attached to their phone and, I dare say, wouldn’t want to live without it. I wouldn’t be surprised if the Apple Watch goes the same way. It might take five years, but it might just get there.

Of course, it might not. And I might send my watch back after ten days because the novelty has worn off and I don’t really use it.

I’ll let you know in a couple of weeks.

  • David Pomerleau

    Wow. These are my thoughts exactly! We’ll see in a couple of weeks. Really want to like this thing. Pebble ended up in a drawer. Cmon Apple work your magic!!

    • mrgerbik

      You mean majik… Apple has you mind controlled lol

  • Chris Coleman

    This was pretty much the same process I went through. I knew I’d use the apple watch as I’m using a pebble…I just struggled with the price points initially. After my try on appointment I was convinced of the quality and function of the watch.

  • mike

    Got me thinking about why they’re still called iDB after all. Focus has definitely shifted.

    • The Zlatan

      Based of lately, I would almost recommend them to make a sister site just for the watch.

      • mike

        Yeah that’s what it seems like. But then again, it revolves around Apple, and their watch is most certainly Apple related. So. I can see both sides.

      • The Zlatan

        Of course they should cover it, but the amount of posts on the iWatch have been ridiculous lately.

      • mike

        It’s all about the new device hype

      • John Anthony Constantine Dobso

        *Apple Watch

  • Black Jesus

    That’s exactly how I felt … Thought I was the only one going through emotions … Plus YouTube did not help with an amy of fandroids ranting bad watch non stop …

  • n0ahcruz3

    Is it a need or a want?

    • Adrayven

      Could ask the same if the tablet or smartphone.

  • mp

    May be off topic or indirectly related, however why why why the silver aluminium can’t be purchased straight up with the black rubber strap is annoying for those with a way out there taste factor (i am kidding). Really Apple, one has to purchase a second rubber coloured band! Ok, first world problems, or first world rorting. Things like that tarnish the experience for some. I love Apple gear but lately these ‘fashion’ simposiums really come across at ‘kitschy’ if that’s the right word. Karl Lagerfelds ‘assistant’ with a zipped glove on his hand. (Shakes head).
    If you really want to send a message to the world, put one on the wrist of the Pope, the Dalai Lama and the President of Samsung.
    This ‘marketing’ is very unApple to me IMO and can it create a negative effect much like some of the points raised in the article. An honest article to boot.
    Over marketing maybe?
    My 5 cents (was 2 cents but due to inflation and Apple prices) 🙂

    • Philip Lafaurie

      You’re right it isn’t apple to do this kind of marketing. But thats why they hired Burberry’s CEO Amanda Ahrendts to handle retail and online sales. Not to mention its her fashion idea and experience in the high profile fashion market to push how the apple watch is being handled. Hence all these articles of apple going to Europe to show it off, specifically in italy and france.

  • Jamessmooth

    Good read. I wasn’t completely sold until I tried it on and played with it at the Apple Store. Can’t wait to get mine!

  • rickinsav

    The Apple Watch with steel link bracelet in the pic looks awesome!
    I’ve been through the same emotions more or less but never favored the limited interaction of Android Wear.
    Looking forward to my AW delivery at this point. I’m sure the form and function will be unprecedented but most concerned about battery drain on my iPhone.

  • Kenneth Lin

    You ordered the Apple Watch Sport and a leather loop? Have you tried on that combination in store? How does it look and feel? I’ve never seen how it looks together before.

  • the early adopters “get it” they know the watch is a game changer. Strangely; it will take others 3 years before they too have an Apple Watch because their friends have one. Don’t know why it takes them so long.

    • mrgerbik

      doubt it

  • maverickmax

    “And secondly, there are those that just don’t get it. When the iPhone arrived there were people that said they never needed to have a computer in their pocket.”
    when the iPhone arrived there actually was nothing else to choose from(patented touch screen),with the watch there are quite good number of competitors out there;and again this is not a revolutionary/innovative product,just another product line.5 years meh… ¯_(ツ)_/¯

  • Great piece 🙂 It’s been a roller coaster for me too. Now I just really want it to turn up so I can get on with my life!

  • Chris

    I would have to say this articulates everything i gone through perfectly! Completely sold when i tried it in the shop, now hearing about slowness of 3rd Party apps and worrying i might end up sending it back. Fingers crossed i get mine at the weekend. I’m starting to find the delivery window of 24th April – 8th May very frustrating…

  • gittlopctbi

    “And secondly, there are those that just don’t get it.”

    Sorry, if you want to make a category out of that, fine, but then there’s a third category: “Just don’t want it.” I’m in that category. I get it. But I don’t want it. For various reasons.

    (Disclaimer: I own seven Apple devices.) I find it always curious, how pompous that some Apple users (and columnists) can come across as being. This article neatly put people into two classifications as “those who get it” (I’m part of the cool crowd) and condescendingly, “those that just don’t get it” (Why are you so stupid?). Way to perpetuate the reputation, Oliver.

  • becoolyolanda

    Wait for the Watch 2.0 with new Tesla battery. ‹(•¿•)›
    Simply put, the Watch will develop over a much longer arc than what we are used to from Apple products. Since it is highly personalized in both form and function, It’s demand will have an ebb and flow which Cupertino (and stockholders) are not accustomed to.

  • becoolyolanda

    Wait for the Watch 2.0 with new Tesla battery ‹(•¿•)›