Apple TV HBO Now

As previously announced at Apple’s March 9 media event, HBO’s online-only subscription services has just launched on Apple’s $69 set-top box, the iPhone, iPad and on the web ahead of the series premiere of its hit show Game of Thrones on April 12.

The video subscription service will be available exclusively on the Apple TV and the iOS platform for a limited time. A free 30-day trial is available if you sign up in April, after which watching HBO NOW will set you back $14.99 each month.

Don’t confuse HBO NOW to HBO Go, a complimentary service which lets cable subscribers that have HBO in their package stream shows to their mobile devices at no additional cost.

HBO NOW is available via a new Home screen icon on the Apple TV, on the iPhone and iPad via the official iOS application, which will be launching on the App Store later today, and on the web at

You can subscribe to the service right from your Apple TV or iOS device using iTunes billing, with no long-term contract or commitment. Upon completing registration, most of your dealings with HBO NOW applications, even across different devices, will only require your HBO NOW user name and password.

HBO NOW offers instant access to every episode of every season of HBO’s award-winning original programming as well as the latest Hollywood hit movies, documentaries, sports and exclusive comedy specials.

HBO NOW 1.0 for iOS iPhone screenshot 001

If you don’t have an Apple device to sign up for a subscription, you must get one through a participating provider at a later stage, though there may not be a provider that covers your area. After signing up for the service, you’ll be able to stream shows to your desktop via the website.

Some people are reporting problems signing up for the service.

You can add any video to your Watch list and access it on any device, manage cellular usage in mobile apps (or limit playback to Wi-Fi connections), use AirPlay to beam video from an iOS device to your Apple TV, tap into parental controls to limit access, continue watching on one device and pick up right where you left off on any other (check out Continue Watching in your Watchlist) and more.

HBO NOW teaser

Keep in mind that HBO NOW is initially only available to folks in the United States and certain U.S. territories.

Again, HBO NOW is an online-only video-on-demand service so no cable or satellite subscription is required. As part of its exclusivity window with Apple, HBO NOW will be limited to Apple devices and Optimum Online for the next three months.

If you have more questions about HBO NOW, check out the official FAQ.

Source: HBO

  • Mohammed Sahib

    30 Days Trial? Start it after 23 May and u can stream the whole 5th season of Game of Thrones for free.

  • kinny james

    So is there a HBO Now and HBO Go channel on the home screen?

    • Probably, because HBO Go is only for cable subscribers that have HBO in their package. HBO Now is a different subscription.

    • Ed

      Yes, but they’re basically the same app.

      • M_thoroughbred

        The difference is you can live steam whatever show is airing at a specific time.

      • Ed

        I still don’t see how?

      • M_thoroughbred

        You need a cable subscription to and the HBO package to use HBO go. With HBO now you sign up to the service without a cable subscription. So if you don’t have cable or HBO you can sign up with HBO now

      • Ed

        That is clear, but you said “The difference is you can live steam whatever show is airing at a specific time”

        Which is not true.

  • Eikast

    So technically speaking I can freeload off my parents (I don’t live with them) by using HBO Go on my iPhone and stream it to my Apple TV (they have charter so Apple TV HBO Go doesn’t work) but I decided to sign up for HBO Now.I’m sick of running into problems on my parent’s HBO Go account because parental settings keep popping up restricting me from watching Mature shows (such as Game of Thrones).

    I’m just going to cancel Netflix. My wife and I only watch one show on it and we’re almost finished with it.

  • Ryan

    So can I stream a show (i.e. Game of Thrones) live at the same time it is being played on HBO the actual TV channel? Or do I have to wait a certain amount of time after it airs?

    • therealjjohnson

      I’ve been looking and I can’t see anything from HBO stating you can’t watch live TV. Everything kind of elludes to it being an ondemand type service. Just like HBOGO.

    • Ed

      I am looking at the App right now and I don’t see a Live feed or something similar. I know there’s a couple of apps that have a Live feed section (Showtime, ABC) but not HBO Now. I think at this point it’s identical to the HBO Go app.