Target 7.3.1 for iOS iPhone screenshot 001

Target may files as the first company to update its iOS app with official support for the Apple Watch, which goes on pre-order on April 10 before hitting store shelves two weeks later.

Now rolling out in the App Store, Target 7.3.1 for the iPhone will let you build a shopping list on your Apple Watch and includes a Glance to see when your store is open.

“When you’re in the store, it tells you where to find all of the items you need,” as per release notes.

Here’s the full changelog (hat tip goes to Matthew Miller and Chase Angelo Giles)

New in 7.3.1

Apple Watch

Make your trip more efficient and even a little more fun. The Target app makes it easy to build a shopping list on your Apple Watch. When you’re in the store, it tells you where to find all of the items you need.

  • Add items to your list, including quantity, and check them off as you shop.
  • See aisle locations for your store or ask where to find any item.
  • Check the glance to see when your store is open, how many items are on your list, and how many have deals available.

Target’s app is among the third-party software featured on the App Store Apps section of the Apple Watch micro-site.

“Make your next trip more efficient and even a little more fun,” writes Apple. “The Target app makes it easy to build a shopping list on your Apple Watch. And when you’re in the store, it tells you where to find the items you need.”

Target Apple Watch app screenshot 001

I think these features capture the essence of Apple’s wearable perfectly.

This is one of the many typical use cases one could think of when the Watch is more convenient to use than an iPhone. Having my shopping list available to me at all times at a raise of my wrist is so much better than wondering through a store with a 5.5-inch screen in my hand.

Download Target’s app free in the App Store.

The 45.3-megabyte iPhone-only app requires iOS 7.0 or later.

  • James G

    SPG and Redfin are out with Apple Watch updates too. I figured Apple would have sent a note to developers saying submit your Apple Watch updates…

  • bsquarewi

    Well great. They have a solution, now they just need to find the problem it addresses… OMG what time does Target open??? Good thing I have it on my wrist!

    Here’s an idea… fix the problem they DO have such as leaking customer’s credit card information and setup RFC terminals to handle ApplePay at their stores for better security when paying at Target.

    • John

      Maybe in time for the Apple Watch, they will have NFC terminals?

    • Tobias9413

      You do realize that leaking guest credit info happens all the time from other companies too right? Targets wasn’t even the worst. I agree, they should set up terminals that let you pay NFC. But get that stick out of your ass dude. That happened more than a year ago. It’s been fixed also. I bet you’re one of those people who go the cashiers lane and still ask if it’s safe to use your credit card. If you don’t trust target with your cards use cash. Simple.