apple watch

Apple is having issues manufacturing the 1.5-inch AMOLED screen for the Apple Watch, and as a result, has cut initial production and shipment targets in half, according to UDN Mobile.

Citing sources in Apple’s supply chain, the Taiwanese publication says Apple has cut shipments from between 2.5 to 3 million units to between 1.25 and 1.5 million units. 

The Apple Watch marks the first of Apple’s devices sporting an AMOLED display. It’s used LCD displays for the iPhone line. It may make a bit of sense why Apple is running into issues with AMOLED, as it’s essentially hit the ground running.

Digital Trends published a nice comparison of AMOLED vs LCD. The main achievement of AMOLED is you’re able to create a screen that is just as bright as normal screens with one third the amount of sub pixels – which makes sense for such a small display.

While polls and analyst data don’t always prove to be accurate, early data has seen demand for the Apple Watch will be strong. If the production cuts described by UDN Mobile on Monday are indeed true, customers may have trouble ordering the Apple Watch initially.

All three editions of the Apple Watch will launch on April 24, varying in pricing, with preorders and in-store demos starting on April 10.

Source: UDN Mobile via Business Insider

  • revivalstore

    As usual .. Low production Will higher the demand..Apples shitty Strategy …

    • hkgsulphate

      they just care tiny details more than the others
      and the watch won’t sell very well anyway

      • Joshua The-Legend Wiebe

        That’s the same thing that one analyst said, “the iPod won’t make that much” well, it did pretty good for about 4 years.

      • Anmol Malhotra

        700 Million iPhones sold. If only 10% of iPhone users buy Apple Watch it will cross the whole 2014 year sale of Android Wear. And you say it won’t sell?

    • Joshua The-Legend Wiebe

      Well, what’s better, less units fully ready for launch or more units with problems? That’s what Apple sees.

    • Rowan09

      It’s not an Apple strategy. Absolutely no company in the world would want to assume demand, you meet the demand.

  • makubot

    Not surprising. I’m sure they won’t sell as many as they thought they would anyway, so they’ll be fine.

    They’ll probably discontinue the product by generation 3. lol

  • Amac

    Yea tomorrow there will be a report that the issue has been fixed so production is back to normal

  • James G

    They’re expecting to ship a few million of these? Wow. Aggressive!

  • not interested, until they or someone else can make a watch that lasts longer than a 1 days charge and perhaps with solar panels, i might be interested then – apparently android wear are locking into ios now so that be much better! 😉