Apple’s first pop-up store dedicated to just the Apple Watch has begun construction in a luxury Tokyo department store, ahead of its April launch.
The pop-up store is nestled between other popular luxury brands, including Tiffany’s, Mauboussin and Chaumet, as first reported by the rather reliable Japanese blog Macotakara.
The pop-up store at the Isetan Department Store in Shinjuku, Tokyo has the device’s logo and the words “Coming Soon” printed in white.
Pictured below: the mall’s existing Cartier Jewelry & Watches open booth exhibition on the other side of Apple’s upcoming pop-up Watch store.
Apple’s store is listed in the mall directory seen below, leading Macotakara to suspect that this isn’t just a temporary store.
A few days ago, backlit displays advertising the wrist-worn device started appearing in Apple’s own brick-and-mortar retail locations ahead of launch, as pictured in the photo below.
In addition to Japan, the initial wave of Apple Watch launch countries includes Australia, Canada, China, France, Germany, Hong Kong, the United States and the United Kingdom.
Apple will be taking pre-orders for the device beginning April 10, with shipments commencing on April 24.