Gold MacBook

Apple’s “Spring Forward” event is underway at San Francisco’s Yerba Buena Center for the Performing Arts and CEO Tim Cook said that Apple has challenged itself to “reinvent the notebook” before he took the wraps off a brand new MacBook model which weighs just two pounds and is available in silver, space gray and “a stunning gold.”

Featuring a twelve-inch screen with a Retina pixel resolution of 2304-by-1440 pixels, the display produces clearer images and consumes up to thirty percent less energy. The trackpad, now called, Force Touch trackpad, ditches away the mechanical design in favor of four sensors and Haptic Engine from the Apple Watch.

For the impatient types who don’t have the time to read through the post, here’s Apple’s promotional video detailing the new MacBook.

The trackpad has adjustable click feel and, more importantly, it can distinguish between a force click and a tap or standard click. They’ve developed new gestures that take advantage of force-clicking in OS X, enabling a range of pressures that the sensors can sense.

new MackBook logic board

For instance, when watching a video, the deeper you press the faster the video plays.

What’s inside the notebook is the latest Unibody architecture and, most importantly, a 67 percent smaller logic board one third the size of the previous logic board, thanks to its fanless design.

Yes, no fans on the new MacBook, meaning it operates silently.

Thinner MacBook

It’s powered by Intel’s new 14-nanometer Intel Core M chip clocked at 1.1 GHz, but you can configure it with a faster chip in mind. Apple has created the notebook’s battery in sheets so it can occupy more space, allowing for a 35 more capacity in energy use, good enough for a 24-hour performance on this notebook.

new macbook battery life

“It’s the world’s most energy efficient notebook,” Apple said.

Apple’s SVP of Worldwide Marketing, Phil Schiller, took the stage to talk more about the notebook, which “looks absolutely gorgeous from every angle”.

Weighing just two pounds, it’s the “thinnest notebook we’ve ever made.”

New MacBook space gray

At its thickest point it’s just 13.1mm thin versus 18.3mm for the 11-inch MacBook Air, a 24 percent thinner appearance.

“That is a huge difference,” said Schiller.

New MacBook silver

As rumored before, the machine has a new USB Type-C connector that’s fully reversible and now replaces MagSafe, Thunderbolt and USB.

Incorporating a new Butterfly keyboard technology, the keyboard on the new MacBook is four times more stable than the standard mechanism, even if you strike the keys on their side.

Each key now has its own LED backlighting allowing for a more precise illumination. Connectivity wise, the new MacBook has 802.11ac Wi-Fi and Bluetooth 4.0.

The computer is shipping on April 10 priced at $1,299 for the baseline model, with a $1,599 model available with twice the storage and faster internals.

new macbook battery engineering

Summing up, the notebook comes with a 1.1 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 starting at $1,299 in the United States.

Another model includes a 1.2 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 starting at $1,599.

new macbook price

Configure-to-order options and accessories are available at

By the way, the Mac has been outpacing industry growth for ten years straight now.

Source: Apple

  • Merman123

    There goes my wallet…

  • I like the new LED keyboard.
    Time to sell my House

  • iPodDroid

  • Micaiah Martin

    I would buy it just for that badass trackpad

  • The Hell? USB-C?

    • Domodo

      Yup, the future of USB. It’s what USB should be. Because it’s actually universal.

      • Damn..

      • Domodo

        I’ve heard news that future displays will be powered by USB C. Literally powered. Power and data (HDMI) would go through one single USB cable.
        (And no, not rumors, actual news because USB-C can power devices up to 100 watts.)

      • DAMN that genius!

  • Linton Findlay

    wonder is USB-c has the equivalent 3.0 speeds, and supports Ethernet

    • Domodo

      Yes, and yes.

      • Linton Findlay

        no news on ethernet

    • Matt

      The speeds are a lot higher than 3.0

      • Kr00

        USB 3.1, up to 5 Gbps.

      • mrgerbik

        It’s 10Gb where 3.0 is 5

      • Kr00

        I suggest you look at the specs of this new Macbook.

  • Domodo

    Not really reinventing, just pushing the industry forward in an intelligent way. If only the display was larger.
    Great job, Apple! (Y)

  • diggitydang

    Wonder how you charge and hook up an external monitor at the same time… hmmmm…

    • Splitter maybe?

      • diggitydang

        So buying another peripheral… meh…

  • Chindavon

    Oh wow. Now that’s how you make a Next Gen notebook. I’ll take the gold one.

  • locomambo

    That gold one. Damn

  • s0me

    Look how people agreed with him, now the Macbook has the same CPU. How about that?

    • Elias Chao

      Now will be the best CPU ever made, obviously ;P

  • credulousgeek

    Will get this macbook soon thumbs up to Apple (y)

  • mrnbkhn

    Damn I’ll have to wait til they offer a 15″ MBP in Space Grey! And I’m glad they ditched the LED Apple logo.

  • No One Important

    Well I’ll never get one of these or any future Apple MacBook if they come like this. No more ports than a single USB C and Aux. Worse battery for less power. A trackpad with no feedback except from vibrating. Extremely lackluster.

    It could have easily worked if it was priced accordingly below the air but it is not.

  • Matt


    • Cameron

      Thermal throttling on a Mac?

      • Matt

        Don’t know if you’re being sarcastic, but yes, it is an Intel chip and yes, it does throttle when it gets to high temps. I don’t exactly know the exact temperature but each chip is set differently.
        Just because it’s an Apple computer doesn’t mean it won’t do it.

      • Cameron

        im confident it wont happen under normal usage.

      • Matt

        Well under normal usage I’m sure it won’t, but since it’s running OSX – running heavy programs like photoshop, FCPX, some PC games (from Steam/AppStore), etc. could potentially be an issue, but then again why would you use this to do such tasks when you could get a much more powerful MacBook Pro…
        I dunno, we’ll just see when the reviews come in 🙂

      • C M H

        I’m surprised the fan has gone away – a good thing I guess with hopefully a good convective cooling design? I had an Apple Cube G4 back in-the-day and its convective design was great – and it worked (there was a G5 upgrade that required a built-in fan onboard however – apparently the G4 chip was as far as the convective design could go…).

        I agree with you Matt, I fear a performance slow down, as the first MacBookAir was infamous for it when it first came out with the proprietary Intel chipset – it would almost come to a complete crawl/stop, until Apple/Intel released a patch to overcome the limit, which of course meant that you wouldn’t be using your MBA on your lap of you were wearing shorts (actually even through jeans/slacks it was damn hot).

        I’m hoping that Intel has gotten their heatsink issues designed correctly for this Core M set – I am most likely not getting one of these first MacBooks, as I will upgrade my current MBPretina top-tier rig, when its successor comes out, later this year maybe?

        I look forward to the new design – while at the same time am disappointed in Apple on their connection interface program – as now you have a MagSafe connector – and a MagSafe2 many times with the magnetic adapter (which ships with the Thunderbolt Monitor included) and now – I am assuming there will be another adapter for both my 27″ LED Studio Monitor at home – and a DIFFERENT adapter for our 27″ Thunderbolt Monitors at the office? Are all the new Thunderbolts that we order shipping with two adapters now? They should, when you’re dropping over an M note for a display…

        I guess this is the opportune time to release the new (what are they gonna call it, the “USB-C Monitor from Apple”???) monitor that has more the profile of the iMac 27″ — maybe a good time to release a USD$499 version that matches the 21″ iMac too? One 27″ LED at over a thou is too limited – a 21″, 27″ and 32″ would be a good spatial assortment to choose from, especially if they can get the 27″ down closer to like USD$799… Maybe a 4K version for USD$1200 and the 32″ in at USD$999 with a 4K 32″ in at $1499?

        Oh – and the Apple Watch – almost forgot… Where is the “band” version??? Yawn… Yeah, I’m sure I’ll end-up with one, but geez – one design, two-thousand colors and bands… Kinda disappointing… I want an active one that is like a Nano compared to the Classic iPod, back in-the-day…

  • Christophe

    If that new Macbook is the thinnest one, what’s the point of buying a Macbook “Air”?

    • Matt

      They did away with air and now its just called Macbook

      • Mr.Coolfreak

        Nope macbook air still exist I would expect the Air to be gone in an year or so

    • nogooddannyhood

      air was cannibalizing the pro market…

  • Javiers

    Don’t know how I feel about these new colors though.

  • Saria Hajjar

    This…. I love this thing! I almost hate myself for my plans of getting a MacBook Pro for my power-user stuff. Damn it! Why couldn’t I be just another normal user!

  • Rhan

    No USB no Headphone port? I’m definitly dissapointed and not supporting this bullshit, I’ll stick with my MBP

    • Mr.Coolfreak

      I believe there is headphone and USB c is used for everything

      • Rhan

        My bad then, I’m not seeing it on the pictures. Still, 1 usb for everything is annoying, I charge my phone almost exclusively on my MBP that means I won’t be able to multitask (upload to HDD or USB, charge phone and charge laptop). I’m hoping there’s a new MBP on the way that does have more ports.

      • Kr00

        A hub would be the go.

      • nogooddannyhood

        if you’re charging your phone primarily on your computer that likely means you’re on the go…carrying another piece of hardware is a bad thing

      • Kr00

        Got any better ideas then?

      • nogooddannyhood

        I was mainly pointing out that your recommendation doesn’t (likely) help the person you were responding to.

        Or the company can make a laptop a millimeter thicker and include the USB ports as before. But that won’t happen. Apple makes some bank on peripherals, so this helps them make $$ as much as it reduces thickness of the laptop. It isn’t for everyone, regardless of how nice the slimness is.

      • Kr00

        I didn’t make the thing, but pointing out what he CAN’T do, isn’t being helpful. So if you have nothing constructive to ad, you know where to go.

      • nogooddannyhood

        Sure it is. Each of us is a consumer with money to spend, and pointing out a reason why you will not be purchasing an item is helpful in the macro level. I don’t have to agree with you in order to be helpful.

      • Kr00

        Why reply then, if it had nothing helpful to add to the OP? Take a chill pill, no-one likes downers like you.

        I repeat, you know where to go.

      • nogooddannyhood

        You don’t make the rules for internet discussion. You know where to go.

      • mrgerbik

        wow rofl ‘downer’ – talk about being sensitive

      • Kr00

        FYI, USB c peripherals aren’t the sole domain of Apple. You’re a fool if you don’t source third party add-ons.

      • mrgerbik

        one more piece of hardware to lug around just to get basic usage — not such a great idea IMO

  • n0ahcruz3

    2 things keeping me from Buying this. 1) 1.1 ghz? I know its intel’s new broadwell but 1.1ghz? 2) only 1 port + headphone jack. Oh it looks bendable too lol

    • Mr.Coolfreak

      Yep performance is really bad

      • Kr00

        Have a benchmark test to back that up? No? Then your opinion matters 0.

      • m310

        the only scores so far i found were from cpu benchmark and the score of the new intel core m was the same as a i5-3317m cpu from 2012. There are i5 mobile laptop cpus from 2010 that beat the new intel core m in the same category so I don’t think the performance is going to be good compared to the other macbooks/laptops/tablets on the market.

    • Clock speed ≠ performance, plus it’s able to be turbo boosted to 2.6GHz

      Speed also depends on the architecture, eg an older 2.6Ghz processor with older architectUre will run around 1.6GHz with new architecture.

  • Kr00

    So I’m guessing the power cable won’t gently pop off if I trip over it?

  • Mr.Coolfreak

    The performance on this is absolutely awfl

    • Kr00

      How the hell can anyone say that without benchmark testing? Seriously!! And spelling, ffs.

      • By looking at the specs, duh. It’s the same Core M CPU and Integrated GPU in computers like Lenovo’s Yoga 3 Pro, just in a different body. From comparisons with the Surface Pro 3 (http://bit. ly/1C0f70F), it’s weaker performance. Different software for sure, but it’s no proprietary hardware like the A8 stuff, the performance difference will be negligible just like it has always been when comparing the Surface Pro 3 to the previous MacBook Air (http://bit. ly/1y0BAaV).

      • Abi Manyu

        i bet kr00 doesn’t even know what specs is.

      • Kr00

        And you know how the power efficiency works on this chip then? NO? Didn’t think so. Back to your dungeon frag bait.

      • George

        Benchmarks? How about reading the damn specs.

      • Kr00

        Yes, specs beat a benchmark test any day of the week. (rolls eyes) What the hell are you smoking? This machine hasn’t even been tested in the wild yet.

      • George

        Bite me.

      • Kr00

        No thanks. I gave up eating garbage years ago.

  • Merman123

    Did get rid of the glowing Apple ?

  • rockdude094

    I don’t see why its a good product. I need a different view to explain it to me !

  • farisshahin انا فقير

    how does it cools down ?

  • George

    This is a terribly slow laptop.

  • whattafuck

    Surface Pro 3 all the way.

  • The New Macbook provids a unique and premium experience to its users. I love the Sleek design and ultra light weight. Graphically, it looks the best and based on performance, i feel it touches the perfection level. The New Macbook have everything at once and my favorite color of new Macbook is Gold.