Apple TV HBO Now

Apple is holding its “Spring Forward” media event at San Francisco’s Yerba Buena Center for the Performing Arts and the company has just announced that HBO’s rumored subscription service is debuting on the now discounted Apple TV set-top box next month at a fleet monthly fee of $14.99.

The CEO of HBO Richard Plepler took the stage to say that the service, dubbed HBO Now, will be exclusive to Apple at launch. Past, present and future programming will be available on Apple devices, via a brand new channel on Apple TV and a dedicated iOS app.

The product is launching in early April for $14.99, with the first month free if you subscribe by April. Following the on-stage announcement of the HBO CEO, Apple played a trailer for the upcoming Game of Thrones season premiere at the event.

HBO Now

The company did not say whether or not the service will be limited to U.S. customers at launch, but it’s a fair assumption to make.

Apple TV price

Oh, and after selling 25 million units to date, Apple has finally dropped the price of the set-top box from $99 to $69.

  • locomambo

    I think i will stay with my moviebox lol

  • iNeedANameHere

    They said all you need is an Apple device not just the Apple TV

  • Martin 

    It’s to expansive. Should be around 8 just like netflix

    • Kr00

      If you mean too expensive, then yes. Double the price with far less content. Greedy bastards.

  • Landrum

    Anyone know if you’ll be able to stream live shows?