Apple ad Make film with iPad

Ahead of the annual Academy Awards ceremony tonight, Apple has started airing a new television commercial which highlights iPad use in filmmaking.

Titled ‘Make a film with iPad,’ the 30-second spot is narrated by director Martin Scorsese, widely regarded as one of the most significant and influential filmmakers in cinema history.

Unsurprisingly, the Oscars ad has been shot entirely on the iPad Air 2. The video closes with the ‘Everything changes with iPad’ tagline that was also used in Apple’s previous iPad commercial, aired on the day of the Grammy Awards, which highlights how tablet can be used as a music-creation tool.

Unlike rival tablet commercials that typically revolve around speeds and feeds, Apple’s latest promotional clip cleverly shows what the creative possibilities are with its device.

The advertisement features students at Los Angeles County High School for the Arts  who wrote, produced, shot, scored and edited different film projects in a matter of days, using the iPad as their camera and creative tool.

The video is accompanied by excerpts from Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. “Apple supports arts education and provided iPad devices to these student filmmakers,” reads a note on the Apple’s website.

Check it out.

https://www.youtube.com/watch?v=-LVf4wA9qX4

For those wondering, the apps shown in the commercial include Final Draft Writer, FiLMiC Pro, GarageBand, Apogee MiC and VideoGrade.

If you’re interested to learn more, the ‘Make a Film’ webpage on Apple’s website contains more videos explaining the creative process and how the iPad helped LA students bring their creative vision to life.

“iPad is the ultimate tool for independent filmmakers,” Apple wrote in YouTube description. “Learn how the students of Los Angeles County High School for the Arts relied on iPad to create films in a matter of days.”

The broader campaign continues on the ‘Start Something New’ section on Apple’s website which highlights creative apps for the iPhone and iPad aimed at content creation.

Some highlights include Apple’s own iMovie and GarageBand software as well as third-party apps such as VSCO Cam, Waterlogue, Procreate, Slow Shutter and Brushes Redux, to name but a few.

What do you guys think of the ad?

  • Sokrates

    great ad!

  • Hmm…A good ad but I don’t think the iPad has a good enough camera to record movies but I can certainly see applications in acting as a controller / remote for other cameras.

    • burlow

      the cameras in iPads are better than industry cameras 15 years ago, and no one was complaining back then.

      • So, you’re saying you won’t complain if a 15 years ago technology was being sold at the same price of today’s technology?

      • burlow

        no I am not saying that

      • null

        This is absolutely incorrect. Digital recordings are heavily limited in the resolution they are shot in. This means when 4K hits, all those movies you want to see remastered, nope, shot in 1080. Film has a much higher resolution if quality film and optics are used, averaging between 4 (2464 x 1632) and 16 megapixels (4920 x 3264). The latter indicates it can easily be remastered to 4K. Saying iPads’ cameras surpass industry camera technology of 15 years ago is so wrong, maybe they surpassed some of the lower end industry-digital cameras. But at that stage and arguably now, film is better. Look at IMAX, 70mm film, its like 12K pixels across and it’s been out for years. There is absolutely no way in hell any tablet or phone camera could possibly compete with industry cameras from 15 years ago.

      • burlow

        People watched movies in theaters, in homes with a end quality that was less than what an iPad shoots today. That’s what I meant

    • Nathan

      Believe it or not, the iPad Air two camera is pretty damn good. I’d say it’s almost as good as the iPhone 5s camera.

      • Which is great but not exactly the sort of quality you’d expect from a movie now is it? But then the advert does single out amateurs so I guess for an amateur film maker who might not be able to afford an expensive camera an iPad would do…

      • Nathan

        True.

    • Jack Wong

      Look at it this way, if I was in college and I am sure I would pick an iPad over a camera.

      • George

        R u serious?

  • ravinigga

    Is unbelievable what you can do on iOS. I never seen this on other devices with this powerful apps

  • Tommy Gumbs

    I can’t speak for the iPad, but I have made movies with my ip6 plus. These movies incorporated Go pro footage, camera footage, and ip6 plus footage. The ip6 plus took the best footage.

    • hkgsulphate

      even the 5s takes better videos than my HD camcorders….the vids have better color saturation and focusing

  • AppleNewsiDBIntentionallySkips

    Won’t expect iDB posting such loss for Apple, so, warning skip this post if you’re a die-hard Crapple fanboy, it’ll make you cry, but here it is:

    In other news, the Note 4 dominates a third blind Camera test against the iPhone 6+ AND a DSLR (phonearena. com/news/Galaxy-Note-4-dominates-our-blind-camera-comparison-beats-a-Canon-DSLR-and-the-iPhone-6-Plus_id66093).

    • Sofakingstepwit

      The only problem is that you have to use a Samsung device to get at that sweet Note 4 camera.

      • AppleNewsiDBIntentionallySkips

        Oh poor sheeple, too dumb to use a Samsung device.

      • Sofakingstepwit

        Nope. Sorry man but I suffered through using a Samsung device for 6 months before I decided I couldn’t take it anymore. It’s not an Android thing by the way. I’ve got a Nexus and I love it and the Material Design of Lollipop. It’s specifically Samsung and the garbage they call software. Nice try though. Samsung will soon copy Apple again and you might end of with a cheap knockoff of a good product.

      • AppleNewsiDBIntentionallySkips

        Yeah, you talking of the iPhone 6+ right? The overpriced knockoff of the Note series that just goes bigger with zero gain. Too dumb to disable features you don’t want in Samsung’s feature and bloatware packed software? Not Samsung’s fault.

      • Sofakingstepwit

        Nope. Not talking about the 6+. Nice try again though. I actually used the 6+ and returned it for a 6 because it was unwieldy and garish.

        Is there a way to disable the ugly icons that Samsung creates? How about the way they ruin stock apps with their ugly makeovers, can that be disabled? I did disable that stupid splash sound that every touch made so that made things about 1% better. I ended up flashing CM, which at least made things tolerable.

        Samsung’s phones being ugly and and painful to use isn’t Samsung fault? Weird…who should be blamed then?

      • AppleNewsiDBIntentionallySkips

        Ugly? Nothing beats that fugly-ass iOS 7+ in being ugly. Painful to use? Only if you’re dumb as a rock when it comes to technology. Both of those aren’t Samsung’s fault, they can’t suit everyone’s needs no matter how hard they try. Thankfully, their devices run Android, so, they are easy to customize to whatever one desires, unlike that locked-down and fugly experience you’re stuck with in iOS…nice try in making a point though, I’ll give you that.

      • Sofakingstepwit

        I didn’t say I didn’t know how to use it. I said it was painful to use it. As in it sucks. Not that I didn’t understand it. I understood that it sucked. If iOS was ugly and painful to use then why is it that they just sold 75 million iPhones last quarter? Maybe it has something to do with Samsung suffering a decline in sales for the 5th straight quarter? I’d stop replying if I were you because your losing streak will be worse than Samsung’s soon.

        Posted from my not locked down, jail broken, iPhone 6.

      • AppleNewsiDBIntentionallySkips

        Never said iOS is painful to use, but yes it is butt fugly and sucks ass when it comes to personalizing. It sold millions ’cause those people don’t give a f*ck how their device looks, so long as it calls, texts and can run candy crush, they’re happy.

        Oh you jailbroken? Sucks that you had to take that unofficial path to make your device look and function as you want. Still much much better than just accepting what Apple throws in your face, good move.

      • Sofakingstepwit

        Hahahahaha!

    • Cameron

      wow you really got a stick up your ass, iDB isnt hiding the fact that they are pro Apple. Besides, there are plenty of articles supporting both note 4 and 6+ cameras, does it really matter which one edges the other?

      • AppleNewsiDBIntentionallySkips

        Weren’t you the same iSheep that was eariler saying iDB does post negative stories about Apple? Why not these negative stories then? Such loyal sheep, always bending-over for Apple to f*ck as they please.

      • Cameron

        nope i wasnt that guy. Anyway, are you like 12? you’re not gonna upset anyone, if anything you look like the jackass here.

      • AppleNewsiDBIntentionallySkips

        Oops, mistook you and your attitude for Annie Leonhardt. Not gonna upset any non-iSheep, just gonna better inform them.

  • Cameron

    i see absolutely no point of Apple making this, why would anyone use the iPad camera to film when they probably have a better camera with their smartphone in their pocket? Theres no reason to try and sell people the iPad based on the cameras they have. I for one have probably only ever used that iPad camera like less than 10 times ever, when my iphone ran out of battery.

    • coLin

      Because it has both: a good camera and a big screen which is a touch screen, unlike a laptop that can edit videos but no good camera, or phone that has a good camera, but small screen