Mercedes-Benz F015 - Luxury in Motion

The chatter about Apple Car went from 0 to 60 faster than Tesla’s Model S P85D, and it is now pretty clear that there is more to it than just rumors. If the sightings of mysterious vans, and the outing of Project Titan, and its team of 1,000 employees didn’t convince you, maybe the high-profile hires will give you something to think about.

Among the hires Apple recently made, one name keeps coming back: Johann Jungwirth, former President and CEO of Mercedes-Benz Research & Development. Jungwirth worked on some incredible projects, among them is the Mercedes-Benz F 015, a concept car that might just give us a hint of what Apple could be looking into.

If you can get passed the uber luxurious futuristic look of it, the technology behind the Mercedes-Benz F 015 really is fascinating. It looks like the future, but a future that is right around the corner – not some sort of fantasy dream about what the future could be, but what it will be. Self-driving is of course at the core of the project, which coincidentally goes in line with a report from Reuters published Saturday morning.

Thanks Justin for the tip!

  • avd98

    If this concept becomes the real thing, this car will tresspass the U$500,000.00 easily…

    • Matt

      That’s a Mercedes Benz concept

      • avd98

        No shit sherlock

  • Bugs Bunnay

    can you imagine Samsung trying to pull one off too? it would be hysterical. of course it would look strikingly similar, but in plastic.

    • @dongiuj

      A lot of cars DO look similar today.

      • Bugs Bunnay

        Yea I remember when old flip phones looked similar to one another. Then the iPhone came out and now every other phones look just like it. Watch as the icar comes out and then the trend of every other cars look like apple’s. Dang it Apple.

      • @dongiuj

        A car will always look like a car. You could say that apple will copy every car manufacturer in the world because it will, most probably, have 4 wheels, headlights, rear lights, doors on the side, bonnet and boot and some kind of motor in it. Also, looking from above the car it will be RECTANGULAR.

        Good car companies won’t copy the design of who ever designs a car for apple. They don’t need to. The only thing that will be copied, if anything will be copied, will be whatever is installed on the interior gadget wise or lights like everyone is doing now with Mercedes and Audi.
        Anyway, I guess we’ll just have to wait and see how this thing unfolds. I could be totally wrong.

        IMO though, drivers want to drive, not be driven so not sure how this self driven thing will do sells wise. I know google and Nissan have been at it for a couple of years. Hell, even my car has self parking. Also for external styling, personally I don’t think you can beat the Italians/Italian companies for that. Yeah they’ve made/designed some strange looking vehicles, who hasn’t, but overall they’re the best and won’t turn/need to turn to any other company for ideas/inspiration.
        I think the only car manufacturers that may copy similar external designs will be Chinese and Korean. If you look at some of their cars they look so similar to Japanese and German cars it’s unreal.

        IF apple is going to use these poached people and rumors about buying a car maker, for all we know, it might be making something for some kind of industry….public transport/shuttle service at a business centre/big complex/airports etc etc.

    • Benedict

      Google started building cars already and Apple is following the trend because they see the potential of electric cars. Both couldn’t have entered the combustion engine market because of lag of knowledge.

    • Benedict

      I know alot of people think Apple is always the first when it comes to new stuff and others only copy but this time it’s different again. Samsung has cars already (s. images):

    • Imangine how iSheeps are already believing a Mercedes concept to be Apple’s “original”…ignorance is a bliss.

      • Bugs Bunnay

        Yes imagine that! Isheeps, usheeps, wesheeps.

      • N&LH

        ok MrCrazy

      • Yeah mr Numbskull & Ludicrous Hypocrite…

  • Zachary Kratochwill

    Yes, because I want a $200k car

    • iJustinCabral

      If Tesla can do the Model 3 for $40k with much smaller resources than Apple, what makes you think they can’t do the same or even better? Also doesn’t hurt that they have $180 billion in cash.

      From the looks of it Apple is going to reinvent some areas of the manufacturing to lower costs. That along with their superior supply-chain expertise, there’s little doubt that Apple could pull it off.

      • Jeremy

        I don’t really see this kind of Apple car ending up in any market besides the luxury market, given Apple’s brand identity. I think you’re right that they might be able to engineer something with the supply chain in the same way that have done for their other “luxury” products, but I think it might me more different since they’ll be entering a totally different market and they’ll be starting from scratch with a lot of the different parts and materials (vs. AppleWatch, which is essentially just electronics). It’s also worth considering that the self-driving feature should up the cost somewhat about that of Tesla’s Model 3 as well.

        If it is a car (rather than a self-driving system to be installed in other manufacturers’ cars, a la CarPlay), I’m calling it: the Apple Car, starting from $49,999

  • Jerry

    I really hate concepts. They are mostly 100% wrong. Just like every concept I’ve seen of the iPhone that people have made

    • :/

      I don’t see how a concept can be wrong especially in this case for 2 reasons.

      1. A concept isn’t trying to approve or disprove anything
      2. The concept was made by the manufacturer…


      • Jerry

        I personally don’t care for things that won’t actual be released.

      • Paymon John Vafa

        I don’t think any one personally cares that you don’t personally care. Lol jk

      • Trove

        So why are you here? Again WTF?

    • Michael Hulet

      For what it’s worth, we’ve seen pretty spot-on concepts of all of Apple’s major products 3 or 4 months before they were announced

      • Jerry

        Also lets not forget the infamous home button free iPhone

  • Dani

    This is Mercedes model and concept of them look good why this wrong info

  • Guest

    That’s a Mercedes Benz concept.

    • iJustinCabral

      they hired the CEO of the company that created that concept.

  • Matt

    This is interesting. It will be even more interesting in hearing numbers, the bhp, torque, 0-60 numbers etc. A self driving electric kitchen appliance doesn’t make up for slow speeds.

    • @dongiuj

      Plus sitting in a car not being able to drive it….zzzzzz BORING! Traffic would be driving past you while you are on “autopilot” getting well p****d off at you for driving bang on the speed limit. Thanks but no thanks. I would never leave my life in the hands of a computer run car, F*** NO.

      • Matt

        For me it would be a deal breaker if there is no front windshield and no option to manually control the car.
        We both car guys (me BMW and you Ferrari – [based off profile pics]) understand it.

      • Inseltraeumer

        You know that that’s basically what we all do by now, right? Today’s cars are computer run, except that you’re still the one who decides when to accelerate and when to break – and it’s also been proven that actual self-driving cars have less crashes than cars driven by humans…

      • @dongiuj

        And don’t forget the steering. Thank god I’m not in your car.
        Proven by how many self driven cars on the road at the moment in real life situations?

      • Inseltraeumer

        You may be right that, quantity-wise, the numbers aren’t in my favor. But apart from that, the average human is a terrible driver, and pretty stupid at that. I would rather depend my life on some algorithm that was written by a genius programmer than on the average human brain. And here the quantity of proofs showing I’m right isn’t in your favor either.

      • @dongiuj

        And you’re not wrong about the stupid drivers but I would never leave my life nor my family’s life in the hands of somebody I don’t know writing a program that, by fact looking at all the devices used today by consumers complaining could have a high possibility of being riddled with bugs. Not sure what genius programmer you’re talking about so the favor thing could be against you too in that case.
        There are plenty of arguments for and against self driven cars. Personally, I won’t want one unless I’m unable to drive due to a serious mobility deficiency.
        Don’t get me wrong, I think it could be a good idea but personally I don’t think it’s a good idea unless it’s used for things like a shuttle service or similar in a controlled environment at the moment.

  • bigzjoseph

    Pangu team! Guess what jailbreak “case”I want you guys to start working on next?

  • George

    Not an apple concept

  • n0ahcruz3

    Apple challenged the the swiss watch makers, now they are doing it again for the automotive industry. What the eff is apple thinking? They should build a plane and a yacht while they’re at it lol

  • WiseBlasian

    smh iDownloadblog looking for them hits lately.

  • @dongiuj

    With the amount of bugs that apple is known for these days, not sure I would want to travel anywhere in a car that it produces, if it produces one.

  • Pedro Gonsalez

    Designed in California, Assembled in China? If so, no thanks!

  • Tommy Gumbs

    Whatever……..this is stupid. Apple, as along with any other company in the world, would aquire a car manufacturer before they tried to build something that they know nothing about, and have no resources for….ie building, machines, etc. Think people! And stop giving IDB pageviews over this nonsense.

  • MKB4k

    But it contains windows.