Apple mystery van 001

Apple is recruiting experts in automotive technology and vehicle design to work at a new top-secret research lab, Financial Times reported on Friday. Among the new-hires is former president and CEO of Mercedes-Benz Research & Development Johann Jungwirth.

Citing several insider sources, the outlet says Apple set up the new research lab late last year at a confidential Silicon Valley location. And it’s believed that the facility is being used by a team, led by experienced iPhone managers, to research new automotive products.

One theory is that these products include an “advanced software platform” for car-makers that builds on CarPlay. But others feel that the background of the auto-experts being hired and the level of seniority involvement suggest something much bigger is in the works.

“Three months ago I would have said it was CarPlay,” a well-informed source told Financial Times’ Tim Bradshaw. “Today I think it’s a car.” The person added that Jony Ive and his design team have been holding meetings with auto execs and engineers in recent months.

The news comes as rumors of Apple’s interest in the automotive industry are beginning to intensify. Last week a camera-equipped vehicle registered to the firm was spotted driving around San Francisco, followed by reports it’s engaged in a poaching war with Tesla Motors.

Source: Financial Times

  • Jonathan

    Not so top-secret now, hmm?

  • Bugs Bunnay

    I guess I would buy an apple car.

    • Elias Chao

      I don’t think I’ll have enough money 🙁

      • Bugs Bunnay

        never think never! make it the goal of a lifetime. >.<

      • Joseph

        Available with a 10-year installment. Lol.

  • It’s really interesting too see how companies shift their interest to some amazing projects. I’m really interested to see what this comes into. We live in an really awesome age, if it wasn’t for the wars and poverty, would’ve been the best age since ever.

  • trza

    They need that next BIG thing! What bigger than the car industry! Prepare for that trillion dollar cap …

  • Luigi

    Well, I think apple is the perfect company to really revolutionize the car industry! For exmaple, on the macbook’s? the current 13″ macbook air has 12 hours of battey life witch is amazing, then you have design with jony ive the man is simply brilliant, apple already has the best desktop and mobile OS, and cars are getting more and more tecnology… Imagine a nicely designed apple veicle that could go 500 miles on a single charge 100% eletric and could fully charge in 30min and like use the connectivity of your iphone as soon as you where near your car ? I think it’s extrely interresting… at least for me

    • George

      Why would you have any hope in apple doing this when they can barely make the iphones battery last?