HTC anthem 001

Somebody thought a rap music video about HTC would be a nice excuse to blast Samsung and Apple. In what could quite possibly mark the worst Apple ad attack ever, the cringeworthy hip hop anthem titled “Hold the Crown” sings praise to the HTC M8 handset while dissing competition.

“Your phone was all glass, why you changed your tune now?,” hip hop artists Greg Carr aka “Doc G” of the musical group P.M. Dawn raps in the video.

“Your chip is slower, but you’ll never touch our BoomSound,” the lyrics continue. Accusing “more than a few clowns” who stole “what we originated”, the music video goes on to proclaim HTC as the master of the universe and paint “your Galaxy” as “overrated”.

Here it is.

Engadget’s Nick Summers has the lyrics:

Y’all can’t be serious man.
Y’all trying to bite us now?
You know what I’m saying?
It took you six years to get what we got in two years!

AKAKAKAK

You don’t know who we be?
We HTC.
And we about to say it loud.
HTC, we hold the crown,
Word to Peter Chou.

Biting our frame, but you’ll never steal or take away our name, baby,
look at here, and listen.

You’re smartphone scared,
They don’t want to clash with a Titan,
They saw that M8 debut,
They became enlightened.
Where I’m from, you don’t ever get respect for biting.
HTC One M8 is the best,
You are all invited.

Your phone was all glass,
Why you changed your tune now?
Your chip is slower,
But you’ll never touch our BoomSound.
More than a few clowns stole what we originated,
We own the universe, your Galaxy is overrated.
It took you copycats six times to get it right,
My One M8 is far too great, you’ll never touch this light

Gorilla Glass 3, Duo Sensor, dual speakers,
HTC is MVP your smartphone’s on the bleachers,
Internal battery strong,
But if my power’s low,
I stay alive with Extreme Power Saving Mode,

Make like the nerdy bloggers
Put it in your pocket now,
HTC cannot be beat,
Help me say it now!

HTC, HTC,
I say it loud,
HTC, HTC,
You know that we hold the crown,

(x3)

Yeah, HTC,
The greatest smartphone ever created baby,
One M8,
Far too great for y’all competition,
So stop, look and listen,
I say it loud,
We hold the crown,
My word to Peter Chou.

The full MP3 can be downloaded for free here.

And here’s the full interview with PM Dawn’s Doc G that HTC America published on its YouTube channel.

Doc G, whom HTC’s own MC D-Bruce calls the “HTC superfan,” is credited with composing the HTC anthem. If you’re into hip hop, Doc G is the cousin of Attrell Cordes aka “Prince Be.”

What did you guys think of the video? Should Apple’s Dr. Dre respond?

https://www.youtube.com/watch?v=Dt_EyfbjVJw

If you ask me, it all but one-ups Samsung’s terrible rap video about its sustainability report, included above.

Source: Engadget

  • Manor

    Pathetic

  • Its just as bad as all HTC’s are. What do you expect ha..

  • Javiers

    Why is HTC dissing Samsung though? They’re both clearly android.

    • 9to5Slavery

      androidzzzzzzzzzzz

      • Buzz { Light:Year; }

        Manufacturers

  • Jheeeeze

    Apple gonna get Dr.Dre to reply and its gonna get live because Beats used to roll with HTC so Dre got the dirt on them. Bringing rap back to the essence. This is legit. Samsung get Jay-Z to respond and then it will be over cause aint no1 fkin woth HOVA

  • @dongiuj

    That was funny…in a good way. The end was a bit $H!T€ though.
    No doubt an apple rap is worth being top of the charts, right fans?

  • Carlos Medina

    EPIC RAP BATTLE OF HISTORY!!!!!!!!

    APPLE, SAMSUNG, AND HTCCCCCCCCC!

    WHO LOST? WHO WON? YOU DECIDE!

    Pretty much what came to mind. Im just waiting for Dre to bring NWA on the scene with Em lol.

    • Delis Encarnacion

      Find out of the next episode of Dragon Ball Z

      lol I don’t know why but your comment hyped me up

      • Carlos Medina

        It happens bro. I ended up hyping myself up after I said the first few lines lmao.

  • Martynet

    sad

  • Mohammed Khaled

    Samsung’s rap video is shit, I listen to rap a lot. Not saying that HTCs rap is good either.. But its a slap to the face.

  • Sorry HTC but who just earned 18 Billion dollars in three month? Apple. Not you. And this rap sucks.

  • moofer

    The next level of what, exactly?

  • Tronjheim79

    Am I blanchin’,
    Girl we blanchin’
    I live up in a mansion
    (Repeat)

    Eat your own pants (2x)
    Yeah

  • I do not hate HTC but this is stupidity on a new level…

    • Stupidity indeed. But it did get your attention, my attention and many other peoples attention. I’d say that’s a successful marketing campaign. It doesn’t matter how many people buy a HTC as a result of this ad all that matters is they got your attention…

      • While that does make a bit of sense, I’m sure they wanted to win a few customers over. Attention wh0res are just that, after a bit a time no one will care anymore. This attempt only gets veiwers not customers. IMO I’m pretty sure they want customers.

      • Dan

        This actually makes me less inclined to buy their phone. Although I dislike the rap music =P

  • john diaz

    If you can’t fight the big dogs apple and samsung make fun of them because thats the only thing you can do which by the way makes them even more popular.

  • Dan

    that’s just sad
    HTC did good with their latest phones, no need to sink to this

  • Aaron

    My mom has the HTC One M8
    1. Her first one just died on her and had to have it replaced
    2. Boom Sound is not as good as my iPhone 6 plus speaker
    3. Who cares about two cameras?

    • r1ckm4r2

      “2. Boom Sound is not as good as my iPhone 6 plus speaker”
      Now this is pure fanboy stuff. Sorry but I have both phones and the sound from HTC is a LOT better than the iPhone 6 plus.

  • diggitydang

    I don’t mind HTC (I actually would want to try them if I ever went Android), but this marketing piece seems like a bunch of old white guys in a board room came up with it. *in my nerdy voice*: “We need to have something reeeeeallly COOL… like really, something HIP… Stanley, you got any ideas?”. Stanley: “I think the young kids listen to that rap music… we could do a rap music thing”.

    Oh man…

  • Mike

    HTC isn’t that bad… Had the HTC HD2 with that big screen and that phone was the shit in those days and is probably better than some devices right now. Made it go from a window 6.5 to android to ubuntu to window 7 and back to android.

  • Jason Baroni

    How can a Marketing team agree with such a thing?

  • Mike

    Apple iPhones are boring now : I had the 3gs, 4, and have the 5s… nothing has changed. I wish they would give you a option that let’s you do more than the basic. iPhone 6+ came out too fast without them even using the full screen right : Just saying samsung is kinda doing better than the iPhone 6+ with those features that make use of that screen. I rather have a lot of features that I can turn off and on than have little to no features.