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Pebble CEO Eric Migicovsky has revealed the wearable company has plans for new hardware products in 2015, undeterred by the highly-anticipated launch of the Apple Watch in April.

In an interview with The Verge, Migicovsky also said Pebble is planning software that is quite different from what’s currently found on the wearable for its new devices in 2015.

“We’ve found a new framework to use as an interaction model on the watch,” Migicovsky said. He added that while apps will continue to exist on Pebble, they won’t be the main focus of the platform. “It doesn’t look like what we have today, and it doesn’t look like what’s on your smartphone,” added Migicovsky.

Migicovsky remained quiet on further details, saying the new Pebble products and software won’t be revealed in full until later in the year.

Migicovsky was quick to brag about the success of the Pebble, saying the company has sold over one million of its smartwatches. It’s doubled the 400,000 devices it sold back in March 2014.

The company’s future will be put in the cross hairs during 2015. While its garnered key retail deals to put its smartwatch in Best Buy and other stores, the $99 Pebble is going to need to weather the storm of the Apple Watch.

Released in 2013 after receiving the majority of its initial funding through the crowd funding platform Kickstarter, the Pebble smartwatch features a black and white e-paper display that is compatible with Android and iOS devices. Apps can be loaded to the Pebble via a companion app on the App Store.

Source: The Verge

  • diggitydang

    Wonder if Apple will remove the app from the App Store or block the Pebble from communicating with an iPhone. Hmmmm…

    Pebble needs to remove the 8-bit digital interface before I’d even look at it.

    • Lagax

      No Apple will not, Pebble is not a competitor. It looks like shit, has a black-white display and no touch. People who would buy the pebble may buy the Apple watch, but pebble will not be an alternative for people who want to buy an Apple Watch.

      • Fanboy 

        I love my Pebble 🙂 but you are sure right, come April im getting my Apple Watch! 2 different products categories.

      • Justin Rowe

        Snap I’m a Pebble owner and I certainly will be buying an Apple Watch come release. Don’t get me wrong I love my pebble and will continue to use it when I have an Apple watch but it has so much missing compared to what’s out there now when it comes to the LG Watch R and Samsung Gear! Yes it’s possibly the only decent watch that connects to both iOS and Android but it seriously needs an update…if they bring out something that can compete with the Gear and R…I’ll buy one lol.

      • Lagax

        Yeah, it’s ‘techie’ vs ‘style’, both have a lot of compromises to make…

      • Fanboy 

        You are right, but regardless I think the smartwatch market at the moment is for the “tech geeks”, people who appreciate and love technology such as myself.

      • Lagax

        I love technology too, the problem for me is just that there is no possibility of ever getting something that looks “soooo” awful… It’s more ugly than Samsung phones and if there were only Samsung phones, I just wouldn’t use smartphones… I mean like there’s HTC for example, I don’t get why pebble (for instance) didn’t get that things have to look good basically…

      • diggitydang

        You’re probably right. I wonder if the new Pebble will be improved though…

      • Niclas

        You forgot to add that it has 5-7 days of battery life, is 5 ATM water resistant and it’s screen can be seen clearly in bright day light.

      • Lagax

        The Apple Watches display can be seen clearly in bright day light, too. (If we assume that it has the same display technology as the iPhone)… Also, if something is ways superior, people don’t care about battery life, why would they use iPhones if not? Yeah, water resistance is a big complain from my side too, but, as the apple watch is really something you could advertise as a ‘watch’ (as it, for example, looks good and thats something essential to watches), that is not that big of a problem as that anyone would consider not buying one if he’s not in the water 10 hours a day. It’s something I would describe as “the price you have to pay”…

      • Niclas

        *without any backlight.

        Even if there are superior gadgets, people still often opt for long battery life. Just take a look at the iPad.
        Also, look at the no1 complaint of smartphones; battery.

        The water resistance was probably what made me go to pebble instead, I just don’t like to wear something that fragile.
        Remember, if you are in the water 1min a day, you need to take it off. Every day.

        Choosing pebble, I didn’t have to “pay the price”. I just got the best smartwatch to date and in black steel, it looks awesome.

        Of course, if apple pullls out a better than expected watch, I’ll just jump over to that bandwagon. But I don’t think they will.

      • Lagax

        Saying it looks awesome… Seriously… Is like saying a Samsung phone looks awesome… And you have to imagine that Samsung phone with a black-white screen…

      • Niclas

        It really does, you might not think so. But it does för me and many others.

        A watch is not a phone. It is not a replacement. It does not need a color screen, a mic a keyboard a camera.

    • Ángel Javier Esquivel

      For the ones who are limited in terms of money, Pebble is the best option when talking about smart watches 🙂

  • pnh

    That headline is perfect. I love seeing two highly innovative companies pushing each other to do even better. The Pebble is a great product but it looks a little dated already. Apple has shown that they respond very quickly to Android innovations often producing a better product (can you say Touch ID sensor?).

    • George

      The problem is that apple is always second, they don’t invent shit for themselves. Now the iPad surface is coming out like wtf?

  • Maxim∑

    undeterred by an unreleased product…

  • Techsticles

    First let me say from what I’m seeing and reading, the Apple Watch 1.0 sounds like a mess. Good apps will obviously make or break the experience.

    Having said that, I have the original and the Steel Pebbles and use one or the other every day depending on the occasion and they’re just not that good.

    I really only want a few features from any smart watch. I like seeing notifications and Pebble does a great job now that you can dismiss them quickly but I’d also love to be able to reply to some notifications like text messages and emails. “Got it.” “Will do.” “I’ll get back you shortly.” Kind of would work for both, text messages and emails. Obviously these should be customizable.

    Here’s where things fall apart. I’d like the actual weather to update without having to reopen the Pebble app. Sure, it’s Apple limiting communication but the end user doesn’t care. I’d love to see my next appointment either on my default watchface or within one button press. Up/Down should not cycle through watchfaces. I never want to cycle through watchfaces from the main screen because YOU DO NOT ALLOW USERS TO REMOVE THE DEFAULT WATCHFACES! Why?

    Lastly, neither design is that great. The original one looks worse than a Swatch. It passes for a casual day or to the gym. The Steel reminds me of the Casio dual time analog digital watches from the 80’s. It looks better in photos than on the wrist.

    Sure, the Apple Watch will bring more awareness to smart watches but everyone will just ask, is that a plastic Apple Watch? And you will say, “no, it’s a Pebble. Would you like to know what the weather was 3 hours ago?” Then you will both be sad that you don’t have Apple Watches.

    • Niclas

      I also own both the pebble and the steel.
      Regarding the weather, it does update without you having to open the app. If not, you have not configured it correctly.
      Regarding the appointments, that can be done by using a watchface.
      I agree on the two-way communication, although jb tweak Smartwatch+ can solve some problems.

      The black steel have given me a compliment (only been using it for a week or two), and I think it looks good.

  • Eldaria

    5 days vs maybe 1 day battery life. I’ll stick with my Pebble.

    • Montgomery Tyler

      mine last for almost a week on a full charge

  • iPodDroid

    Not interested in buying an inferior product when I already have my iPhone that does everything I need it to do.

  • Straightshoota

    pebble watch is different than the apple watch in every way but to me that isn’t a bad thing. I own a pebble steel and I love it. Sure it has its quirks but theft remains it already has an app store with lots of robust apps, it can be seen in all environments, it’s non assuming (important if your trying to not look like your not smart watch) but most important the battery lasts for up to a week. On average i charge it every 4-5 days and i use mine quite frequently.