Chester Chipperfield LinkedIn profile

After appointing former Burberry CEO Angela Ahrendts its new Senior Vice President of Apple Retail, and having recently hired Burberry’s social media executive Musa Tariq, Apple has now poached another high-profile executive from the British luxury fashion house.

As first discovered by Mark Gurman of 9to5Mac, Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry, has now joined the Cupertino firm.

Chipperfield himself confirmed the move on Twitter.

”Goodbye London. I have been lucky to call you home for 31 years, time to discover another city,” reads the tweet. He responded to a commenter that he’s now “off to live in San Francisco.”

According to his LinkedIn profile, he’s now with Special Projects at Apple.

Given that Chipperfield in his previous job was “responsible for User Experience and Digital Design for all channels” and was “highly involved in digital retail initiatives” at Burberry, as stated on his LinkedIn, Gurman speculates that he’ll likely be “critical in the rollout of the Apple Watch” over the next few months.

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The Apple Watch is designed to be both functional and fashionable so Apple is said to allocate a segment of its retail stores to marketing and selling the device. The Watch is arriving this Spring, priced at $349 for the entry-level model.

The wrist-worn device will be compatible with the iPhone 5 and all newer iOS devices, communicating with them via a Companion application for the iPhone which was revealed in the latest developer release of iOS 8.2.

Gurman recently learned some specifics regarding the Watch’s claimed battery performance, saying users can expect two and a half hours of “heavy” gameplay or app use, three and a half hours of standard app use and four hours of fitness tracking.

Source: 9to5Mac

  • Gurman recently learned some specifics regarding the Watch’s claimed battery performance, saying users can expect two and a half hours of “heavy” gameplay or app use, three and a half hours of standard app use and four hours of fitness tracking.

    If this is true (and Mark Gurman usually has a pretty good track record) I won’t be buying one…

    • Jerry

      wtf 4 hours? and this is good for?

      • Haraesh Jayalingam

        Its the first smartwatch they are releasing. Surely it can’t be all around perfect. For now more battery life means a bigger battery and that leads to a bigger watch. Now that will be a problem. Again to fix that they might have to compromise on the hardware and go for less features.
        Product development is a step by step process. You can’t have everything you want perfectly on your first attempt.

  • iPhoneWINS

    apple needs to hire some executives from Duracell and stop putting all there focus on the fashion side of the damn thing… Okay tim cook we get it you “like fashion a lot” but we just want a damn 3 day battery please..

    • raulortiz318

      Want a unicorn included with that? Tech just won’t be ready for that until a few years.