T-Mobile Smartphone Equality

The nation’s fourth largest wireless carrier, T-Mobile, is adamant to do something about the millions of people with less than perfect credit score who don’t qualify for some of its attractive financing options.

“Carriers spent billions of dollars advertising deals and plans that half of Americans can’t get when signing up for wireless service,” the carrier said Thursday.

Enter Smartphone Equality, a new initiative created to solve that particular customer pain point, kicking off for all customers on Sunday, January 25.

So, how does it work? Read on.

“U.S. wireless carriers base their decisions about which customers get the best prices on third-party credit scores churned out by nameless, faceless bureaucracies − which in turn base those numbers on data scraped together from your distant past,” warns the Deutsche Telekom-owned firm.

The only requirement for the Smartphone Equality program is that you pay your wireless phone bill on time for twelve straight months.

If so, you’ll qualify for T-Mobile’s attractive pricing on every smartphone and tablet in its offering, including perks like no-interest zero down and, more importantly, no credit check.

John Legere (Uncarrier 001)

You just have to pay your bills on time, that’s it.

Smartphone Equality will for sure lower the barrier for the more than 100 million American adults who don’t have a smartphone, as measured by Pew Research and the US Census Bureau, to get one.

Watch T-Mobile’s outspoken CEO John Legere laying it all out for you in his first video blog.

T-Mobile is not leaving out customers without a history.

Quite the contrary, everyone with a monthly voice plan and even prepaid customers on a Simple Choice postpaid plan will be eligible when Smartphone Equality kicks off on January 25.

T-Mobile argues that Smartphone Equality is a “saner way to evaluate credit” and I couldn’t agree more.

Their relationship with customers with a lower credit score is actually “a better predictor of future behavior than their credit history” because the wireless bill itself has become a bellwether for credit worthiness.

Source: T-Mobile Blog, Press Release

  • Zzyzxd

    “No Credit Check” also means you can not send/receive SMS to/from short numbers like banks notification, Amazon, Google, Uber… and many other message-based verification services.

    And T-mobile won’t tell you this until you ask.

    • Jacob S

      Not true! You can send and receive text from shot code services on prepaid phones. Yeah but certain companies does not allow prepaid phones for verification such as Craigslist. It’s their problem, not carriers!

      • Buzz { Light:Year; }

        Cus that’s of utmost importance use the email verification

      • Zzyzxd

        Yeah, I get that. I’m not blaming T-mo for blocking short code SMS. But I should’ve been informed. Their Ad makes me think that I’ll receive the same service as normal account.

      • Antzboogie

        Not everyone receives or cares about those shot code services. Maybe you but if people have bad credit do you really think they need that yet lol.

      • Zzyzxd

        well, just wanna let others know. Many actions on bank account requires phone verification.

        I was an alien and when I first came to US, T-mo was the only one offered plans without checking SSN. Other carriers often ask for hundreds bucks safety deposit.

  • Chris Buck

    I wish the auto insurance industry would do this. They base your rate off of credit score and also ding you for 3 years for a speeding ticket or such…like it takes 3 years of paying more to Them to learn your lesson.

    • M_thoroughbred

      I’m with you on that one. But not to defend them or anything. The one reason they do a credit check is to see how much debt you have so that way you don’t make or commit insurance fraud. When they see that your credit is jacked up the chances of you making a false claim is higher at least in their eyes.

  • Montgomery Tyler

    T-mobile is really changing the way game. I really feel they can come on top of the mobile world, and whats funny is that every time they do something different, here comes at&t, sprint, and verizon trying to keep them down because they know the have the plans to take over.

    • Antzboogie

      I agree I’m supporting T-Mobile all the way!! They actually care about the middle class working man with families.

      • Montgomery Tyler

        agreed!! I like the fact that they are trying to make a change.

  • Justice and Malice

    The only thing that T-Mobile lacks is coverage. And being able to support a signal inside a building. If all they had was just a boosted signal, it would be a no-brainer for everyone.

  • M_thoroughbred

    With all the risks and game changing they have done they better make a hefty profit or John Legere will burn that company to the ground.