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Bloomberg has published an interview with Jean-Claude Biver, who is head of the Swiss time piece company TAG Heuer, discussing the state of the Swiss watch industry following the announcement of the Apple Watch and the impending flood of smartwatches. Surprisingly, Biver said he’ll be among the customers who will be purchasing an Apple Watch.

“It’s a fantastic product, an incredible achievement,” he said. “I’m not just living in the tradition and culture and the past, I also want to be connected to the future. The Apple Watch connects me to the future. My watch connects me to history, to eternity.”

That doesn’t mean TAG Heuer is going to shy away from competing. The company announced last month it will be making a smartwatch, however Biver revealed that it won’t be Swiss made.

“We can’t produce the engine, the chips, the applications, the hardware — nobody can produce it in Switzerland,” Biver told Bloomberg. “The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss.”

Fifty percent of a watch’s movements need to be produced in the country in order to win the ‘Swiss Made’ label – a huge marketing bonus for watch makers.

Biver thinks the Apple Watch will have the biggest impact on the sub-$2,000 watch industry. I’m still opting for my TAG Heuer over the Apple Watch for daily wear. It just has a great solid feeling to it. But I’d imagine I may be in the minority.

Will you use the Apple Watch over a more traditional timepiece?

Source: Bloomberg

  • nonchalont

    Alright, I admit, that picture of the apple watch looks slick. Like that face and that band. I may throw away my money if I see that style in stores lol.

    • Dan

      Personally I prefer the new Sony Watch. The SS Apple watch does look nice though.

      • springer85

        LMFAO this is supposed to be the new Sony Watch?TOTAL COPY OF THE APPLE WATCH!!!
        SONY have the innovation of a lead pipe!

      • Dan

        Actually this is Sony’s 3rd watch, they simply made their last design stainless steel.

        Apple is late to the party as usual. Did Apple invent stainless steel? You have the mental capacity of a lead pipe.

      • springer85

        LMFAO the previous 2 were MASSIVE FLOPS try not to cry!!
        The fact that Biver has now done a complete 180 u turn after 4 months ago bashing the Apple Watch and then go to it is a fantastic product just proves he already has had his hands on one and loves it!
        The Apple Watch will OBLITERATE every other lame wearable out there!
        CES 2015 proved Apple is still so far ahead of the competition when it comes to wearable watches!
        People like you bragged the 6 Plus would fail as SAMESUNG had been in the Phablet market for 4 years!!
        The 6 Plus Apple’s first Phablet has sold 4 times as many Note 4’s in its first 3 months on the market and demand is not slowing down!
        The crappy plastic S5 sold %40 less than SAMESUNG had predicted!!
        HAHAHAHAHAHAHAHA

      • Dan

        Kindly find the comment where I said a Apple product would fail. Everything Apple makes sells, I am aware of that.

        Anyway, I see no point in having a discussion with someone who doesn’t have all the dots on his dice. Good day to you.

      • springer85

        HAHAHAHAHAHAHAHA now you doing a 180 u turn like Biver!!!
        PRICELESS!

      • Dan

        Against my better judgement I am replying to you again.

        I am not doing a 180, I do not buy products because they sell or are popular, I buy them because they are what I want/need. Those are two different things. I don’t have my head in the sand, I know Apple is successful. Still doesn’t mean I prefer all of their products.

      • springer85

        This is an Apple IOS website, you are a SAMESUNG guzzler!
        Funny how you claim to not like Apple yet you have the MOST comments on this website!!!PRICELESS!
        Go blow one to a SAMSUNG website and their genius innovation of Eye Scroll………..the WORST PATHETIC gimmick in the history of mobile phones!!
        HAHAHAHAHAHAHA

      • Kurt

        He has an iPhone 5s…why would you bring up samsung? they make better phones than apple. kinda stupid comment from you. Keep worshiping your god, apple. pretty pathetic of you.

      • Dan

        Nah I sold it. Got a note 4 🙂

      • Kurt

        Best screen as well as other bests, good job.

      • springer85

        HAHAHAHAHAHA oh look how IRONIC that you say he has an Apple phone then SAMESUNG guzzler said he sold it and got a Note 4!!LMFAO!
        He NEVER had an Apple phone and he NEVER has, he bragged he did and you fell for it!!
        He a SAMESUNG guzzler yet spends 24/7 in here commenting!!
        PRICELESS!

      • Kurt

        dork

        PRICELESS!

      • springer85

        You fell for a lying SAMESUNG rim licker!!
        EPIC FAIL!!

      • Kurt

        EPIC DORK!!

        lol

      • Dan

        Yeah great phone, hd content is gorgeous. Still got the iPad though. Like having my feet in two OS’s.

      • Kurt

        same here. but sooner or later ill ditch my iPad if it continues to be a large iPod Touch. Ill switch to Windows tablets not android though

      • N&LH

        And Windows tablet is just smaller version of your PC….

      • springer85

        Now you are trying to tell us you have an Ipad?
        HAHAHAAHAHHAHAHAHAHAHAHAAHAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHAHHA

      • Dan

        I like tech in general. Not just apple. I can post where I want. Don’t like it?

      • springer85

        LMFAO you post here as you are a SAMESUNG rim licker who lies and tells people he has Apple products so he can talk!!LOL
        This site is called IDOWNLOADBLOG….and CLEARLY states in the top bar for IPHONE…..IOS…….IPAD………JAILBREAK APPLE TV!!!
        It says NOTHING about any other company products or devices so again I ask why are you here if you do not like Apple products it CLEARLY is a website for APPLE PRODUCTS!!
        You are AN APPLE HATER and why you come in here 24/7!!
        Funny how there are so man y other websites that talk about SASMESUNG and other company products yet you would rather be here?
        HAHAHAHAHAHAHAHAHAHA

      • Kurt

        You’re gonna get banned from this site soon. keep it up, i’m not trying to stop you, i’m just telling you so you can feel even more stupid when it happens.

      • Dan

        He won’t get banned, iDB likes guys like him, it keeps the flames going. More posts = more revenue.

      • springer85

        Dan………..SAMESUNG rim licker who spends 24/7 on an APPLE WEBSITE, brags he has Apple products so he can talk to people when really he hates Apple and is a b u t t hurt SAMESUNG guzzler who cannot handle that Apple’s first Phablet has OBLITERATED the Note 4 SAMESUNG’S 4TH all over the world!!!LOL.
        I have just been to other tech sites, and a few SAMESUNG sites….funny how in the comments sections from articles there is NO comments from you!!!
        OWNED!!!
        HAHAHAHAAHHA

      • Dan

        maybe… because I don’t visit Samsung sites? Since I am not a Samsung fanboy?
        /owned

      • springer85

        LMFAO so you say you have a Note 4 but do not visit any SAMESUNG sites?PMSL
        You have NO Apple products yet visit this site 24/7?
        HAHAHAHAHAHAHA SERIOUSLY OWNED!!

      • Dan

        how come I have an icloud email account then?
        Pardon me for blocking certain parts, but I would rather not receive love letters from you.

      • springer85

        LMFAO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
        Nice try!!

      • Dan

        Well said!
        Now I must go, other $hit to do, have fun rim lickin buddy!

      • springer85

        Yeah right as if you actually work!!!HAHAHAHAHAHA
        Go play with your Note 4 that has sold %40 less than Samesung had hoped so far thanks to the amazing demand of the 6 Plus!!!

      • Kurt

        I forget his name but they had banned a bunch of apple worshipers in the past. If they attack people repeatedly they get banned. remember some guy goronphone or something?

      • Dan

        lol that guy an ok guy compared to this @ss hole.

      • springer85

        Aww look at you getting angry as you are a SAMESUNG guzzler who spends all day on an Apple site!!
        Now please go away you seriously boring me!

      • springer85

        Aww do not cry as you fell for A SAMESUNG GUZZLER!!
        PMSL

      • Dan

        Actually I visit android/Apple blogs and tech blogs in general. I have a lot of free time at work so that’s the reason I usually post 8 to 4. I don’t see what business it is of yours though. I could post my cydia account purchases as proof, but seriously, I’ve got nothing to prove. Anyhow, I’m not feeding the troll anymore.

      • springer85

        LMFAO OF COURSE YOU DO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Serge Bodin

    Why wouldn’t he? It’s a very cool Apple gadget. Only people that wouldn’t actually want one are Apple haters

    • Ali

      I have an iPhone 5S, and iPhone 6 along with an iPad (Mini), yet I won’t be buying the watch.

      • TechLove

        lol, i guess you don’t have enough funds to buy another apple product.

      • Ali

        I buy my devices off contract so I’d say I do have sufficient funds to afford Apple products, but I don’t run after every product Apple puts out.

      • credulousgeek

        Flawed logic! awwww

      • @dongiuj

        Get a load of this guy!

    • jack

      I like apple but I think smartwatches are redundant to phones

    • @dongiuj

      Or people that don’t need a smart watch. Pull your tongue out of apple’s backside.

      • Cameron

        so much anger coming from a Ferrari fanboy.

      • @dongiuj

        I see no anger, I’m just laughing.

      • Serge Bodin

        Its too deep already, it’s stuck. So I’ll keep on spending all my cash on Apple devices, while you use your laggy malware Galaxy clone

      • @dongiuj

        Just as I thought. Too deep as you said.

  • Alberto Espinal

    Apple should’ve joined forces with Tag Heuer when they did this project!

  • hhumbert

    Jake, I’m with you. My wife gave me my Rolex SS Daytona. It’s a “forever” watch, not disposable, and not to be tossed when Apple Watch v2.0 comes out. I love the heft, and the beauty of the underlying mechanical movement.

    I can be accused of being an Apple fanboy with an iPhone 6, iPad Mini, MacAir, MacMini, but for my wrist, for now, Rolex is good enough for me.

  • Jordan Lewis

    Instead of picking Digital or Traditional, why not go with the Kairos Mechanical Smart watch? It’s a bit expensive but is pretty much a perfect blend, + they’ll even upgrade the electronics and service the watch for $100.

    • BoardDWorld

      It’s a very good watch, the meshing of the old and new like that is in my opinion better than the Apple Watch. But, can you interact with your iPhone in the same way the Apple Watch does?

      I didn’t know about the $100 upgrade.

      • Jordan Lewis

        I think you can do basic music control, but as far as I know, its like a super well designed pebble, so notifications, etc

  • Franklin Richards

    Depends on occasion, classy meeting or party then a traditional timepiece. Everything else a smartwatch. And if you know you’re walking down some dodgy alleyways that day don’t wear a watch.

  • Lurker22

    Now that with an iPhone 6+ I don’t have to recharge my phone every day (the battery is amazing), I don’t relish having to go back to the half day battery charge cycles with typical use of a device (i.e. all iphones before the plus)

  • Dan

    Imo I’ll be interested in smart watches when they can replace a smartphone. I don’t see the point right now, it’s just another accessory that I would feel the need to upgrade each year (like my phone).

    • Agreed, when they get to that point, then I’ll be willing to pay $200 to $500 for them. Until then, don’t see the point either.

  • singhay559

    Im sure he just want ideas on how to design his own hi end watch.

  • springer85

    LOL what a joke this guy really is!!
    When Apple Watch was announced he mocked it, and said Tag have nothing to worry about………then after the hype and interest went in to over drive he then bragged that they were hard at work on a wearable device similar…..now a few months later he is praising the Apple Watch and brags he is going to buy one and that it is a fantastic product?LMFAO!

  • Andres

    Apple watch is just another toy to play with… But I’ll still be getting one

  • White Michael Jackson

    I’ll wear one too. Can I get an article written about me also?

  • @dongiuj

    Personally I won’t be getting any smart watch. A complete waste of money when I have a smartphone that does everything I need and I still prefer to wear a proper timepiece than a gadge that needs to updraded after a few years.

  • Wolfgang Loss-Wells

    I already put away all of my eco drive, tissot and seikowatches.

  • iPhoneWINS

    I watch has a lot of future potential but V1 does not appear to me main because it is too thick in for factor… when they get is to half that thickness with a larger screen with longer battery life i will be in