Apple TV (teaser 001)

Cricket Australia launched a new channel on Apple TV this week, reports The Sydney Morning Herald, making it the first sports streaming channel on the set-top box in the country. The move will bring high-definition and exclusive content to fans down under.

The channel will offer access to behind-the-scenes footage, skills tutorial videos, news and daily highlights for the sport. It won’t, however, feature live match broadcasts—for that you’ll still have to tune into Channel Nine or buy access to its live streaming service.

While today’s news doesn’t affect many Apple TV owners, it does underscore Apple’s quest to add global and region-specific content to its TV platform. The company has given its set-top box little love since 2012, but it’s added a number of new channels.

Source: The Sydney Morning Herald

  • Tommy Gumbs

    What do you mean little love? Tons of new channels have been added and updates have been steady. They just haven’t updated the hardware.

    • Buzz { Light:Year; }

      That’s idownloadblog for you.

      • Melvco

        not sure what this comment means.

      • Buzz { Light:Year; }

        What you want it be baby.

    • Melvco

      The sentence you’re referring to says that the set-top box (so the hardware) has seen little love since it was last updated in 2012, but it has gained a lot of new channels.

      It seems we agree exactly on this, not sure where the disconnect is.

      • Tommy Gumbs

        You can’t asume he is meaning “hardware.” And they have added a significant amount of channels. That does not signify little love. The negotiations, contracts, mettings, etc that went into these channels coming into fruition most likely took a significant amount of work. That’s buisness.

      • And they have added a significant amount of channels [in the US]

        FTFY 😉

        Internationally the Apple TV is more of a paperweight / AirPlay device. I can’t believe after all the time the Apple TV has been out for, in the UK (where I live) there’s still no national channels (BBC, ITV, etc) not one! They’ve added Sky which is behind a paywall of course and that’s it…

  • Nathan

    Does the Apple TV still have the skeumorphic layout?

  • You’d think by now; there would be Apple TV channels for CNN; MSNBC, Democracy Now, just a TON of channels that need to be added. But Cricket Australia? WTF ?

    • jASON

      CRICKET WORLD CUP COMING AND ITS 2ND FAMOUS SPORT IN THE WORLD! SO PLEASE DUDE… F cnn AND MSNBC BULLSHIT MEDIA

  • jASON

    cant wait for Cricket World Cup… Top 2nd Most Popular Sports in The World