iOS 7 (App Store teaser 004)

As reported by AppleInsider, Apple has raised minimum prices of iPhone and iPad applications in the App Store in Canada, the United Kingdom, Norway and in the European Union.

As a result of the changes, customers in Canada will now see a minimum app price raised from $0.99 (USD$0.83) to $1.19 (USD$1.01). In the United Kingdom, the new minimum tier has gone up from £0.69 ($1.04) to £0.79 ($1.19) and €0.99 ($1.17) in the European Union, up from €0.89 ($1.05) before.

In addition, smartphones, tablets and other gadgets Apple sells in Brazil saw their prices skyrocketing by an average of 10 percent due to the steady devaluation of the country’s currency, real.

“Similar increases are expected in Norway and Russia, while prices are set to see a decrease in Iceland,” reported the publication.

As previously suspected, these price hikes are the result of switching to the per-country VAT model in Europe as opposed to the flat-rate tax. Another thing to factor in: fluctuations in currency exchange rates.

VAT, or value-added tax, is a form of consumption tax in the E.U. and from the perspective of the buyer it’s a tax on the purchase price.

“VAT will be based on the customer’s country of residence instead of being the same across all EU territories,” Apple told developers in December. The Cupertino company yesterday said it paid more than $10 billion in revenue to developers last year, a 50 percent increase over the previous year.

ZDNet added that Apple products sold in Brazil got pricier by as much as ten percent. The country was already paying insane money for iPhones and now the price of the entry-level off-contract iPhone 5s has gone from the previous R$ 2,500 ($938) to R$ 2,200 ($825).

As for the iPhone 6 Plus, Brazilians will be now paying R$ 4,700 ($1,763) for the entry-level model versus the old price of R$ 4,400 ($1,651).

Source: AppleInsider

  • InfinitePlusOne

    Put me off buying apps now. Gonna be a freeloader only get free apps

    • Sokrates


  • Glenn DolFan Baptista


    What’s the best Cydia Tweak for blocking ads and those commercials you have to watch b4 a video will play thanks for your help.

    • Glenn DolFan Baptista

      iOS 8 compatible please

    • Latiosxy

      StreamEnhancer. Blocks YouTube and CrunchyRoll ads. Do a Google search in how to install.

      • Glenn DolFan Baptista

        Thanks I try it out

  • 3load

    Prices in Russian App Store were decreased this time. Not significantly but still an opposite trend to what was predicted

  • VictorMartino

    After this year I’m not buying any more Apple products (at least in Brazil). Other companies manage to achieve extremely low prices for devices that cost EXACTLY the same as the iPhone in the US here in Brazil, so why can’t Apple? I have a late 2010 MacBook Pro that has gotten very slow and I have no means to get a new one because it costs FIVE THOUSAND US DOLLARS for a Retina 15″ MacBook Pro. People just can’t afford these prices, especially considering the minimum wage here is like 300 dollars. I plan on selling my iPhone 6 (bought in the US) after the Xperia Z4 is announced, that way I’ll sell it for at least 1500 dollars, buy the Xperia for 900 or less and put the extra 600 on my bank account.

  • Saulo Benigno

    Christian, did you saw that?

    http:// blogdoiphone . com/2015/01/denuncia-consumidores-compram-iphone-na-internet-mas-recebem-aparelho-falsificado/

    Impressive, even buying from the official Apple Store, they are getting “robbed”.. it’s a portuguese page, but translate it…

  • Diego

    Yeah yeah yeah. Reasons and more reasons that I hate Brazil.
    I wish I could leave this fuc**** country.

  • Is this supposed to be them trying to be “fair” by ripping you off even more? I don’t get why a single country’s currency devaluation should increase prices in another country.

  • Jiří

    Great, now 1password for Mac costs €49,99…