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With CES 2015 winding down, accessory maker Griffin has unveiled a $29.99 Lightning cable with a reversible USB connector, allowing users to plug in the USB portion of the connector on either side.

While a bit pricier than other Lightning cables out there (Amazon has one for $11), Griffin’s solution does away with any need to fumble in the dark to plug in the USB – something most iPhone users have experienced. Griffin says its “Premium Braided Lightning Cable” has even been approved by Apple, and is available in different colors to match your iPhone or iPad.

“Griffin’s long-life braided cable jackets resist kinking, while anodized aluminum housings stabilize the Lightning connector and protect it from physical stresses,” Griffin markets. “Finally, we put the redesigned cable design through brutal bend testing and environmental testing. The result is a premium cable that’s built for longer, more reliable life.”

Griffins accessory comes after rumors ran rampant in 2014 that Apple was set to release a reversible USB cord of its own. In August, Moca.co said it works with an unnamed manufacturer Apple orders its Lightning cables through, and while the manufacturer has prototypes of the new technology, it has not been put into mass production like some have theorized. Sonny Dickson was the first to start the reversible trend.

The company hasn’t given a release date for its Lightning cable.

Griffin also took the show to announced the LightRunner neoprene armband, which will offer built-in LED lights to give runners higher visibility in the dark, for $39.99. Lastly, CarConnections Pack’s dual clip holds the included AUX cable and PowerJolt car charger in perfect alignment to plug into either handset – also priced at $39.99.

Source: Griffin via App Advice

  • Briggamortis

    Finally!

  • David Fabian

    Belay Cable launched a successful Kickstarter for a similar reversible USB cable a couple months ago. Competition and choice is good!

    • Chris

      It was successfully funded but they still haven’t gotten approval from apple… you are probably better off buying one through Griffin

  • Bugs Bunnay

    30 freaking dollars?? good thing I only have to plug one side of the cable and fortunately it’s not the usb side. that’s 30 cheese burgers right there.

    • Tommy

      30 USD = 180 RMB here. That’s 10 Spicy Chicken McDeluxe sets for us here over in Guangzhou, China. Ain’t that bad 😀

      • Bugs Bunnay

        oh now that is mouthwatering right there

    • Joshua The-Legend Wiebe

      No, more like 34.78 plus shipping & handling, taxes.. So about 45.00

  • Tommy

    First time getting excited over a cable. Such is life 🙂

  • Greg Warren

    I’m assuming it’s the standard 3 foot cable. if so, zzzzz. 6′ or bust.

  • dencimm

    How lazy has society become that people can’t take a second to flip the usb over to plug it in correctly?

    • BS Detector

      Exactly.

    • It began when they started making smart phones.

    • coLin

      I have a guy that switches my cables for me cause I’m too lazy lol

  • L J

    overpriced

    • Really? The standard plastic/rubbery Apple cable sells for $21. $9 to get a metallic and reversible cable doesn’t sound bad IMO.

      • cybersat

        He used to pay overpiced products from Apple so this doesn’t sound bad to him at all.

  • blu

    I got a reversible cable from a deal here a while back. Works great, but I never unplug it so kind of pointless for me. Neat idea though for those that do.

  • ReanimationXP

    I’ve used the Truffol version of these they’ve had out for like a year now. They suck. Broke after a few uses as the connector has to be physically bent to be “reversible”.

    Luckily Truffol customer support was awesome and gave me no hassle about the return.