The Japan arm of Apple announced on Friday that it’s once again bringing back its “Lucky Bags” promotion on January 2nd, 2015. A “Lucky Bag” is a Japanese New Year tradition, and also known as a Fukubukuro.

Retailers who take part in the Lucky Bag promotion offer a bag for a set price filled with unknown random items and sell them for discount. Last year, Apple’s Lucky Bag promotion was priced at 36,000 yen, roughly $345, and contained headphones, iPads, MacBooks, and more. Obviously, the more expensive items aren’t doled out as often – hence the lucky nature.

Apple will only be selling Lucky Bags through its brick-and-mortar Apple Stores. It has not revealed pricing for its 2015 promotion. Not happy with what you got inside your bag? Apple says no returns.

The festivities kick-off at 8am on January 2nd in Japan. Many Japanese Apple Stores will be opening two hours early to accommodate the influx of customers.


  • Trove

    Surface Pro 3 vs MacBook Pro. For uni student. Opinions please. No fanboys please. Thanks

    • 空白

      Really depends on what you want. Apple ecosystem or Windows? How much and how are you going to use it? Technology heavy or more for typing and surfing? Also have you considered the MBA Air? My advice absolutely no regular tablets. You’ll be frustrated.

    • 空白

      If you’re not doing something you have to have the specs of the Pro save you money and opt for a Air. Beef it up if anything.

      • George

        Macbook air is disgustingly slow, stay away from it.

      • Matt

        My Air is surprisingly fast. It’s 2011 model. Latest version on OX X Yosemite.

    • klouud

      Either way — go with something that has a really really high PPI. If you opt for a mac then spend the extra $200 and get the retina macbook pro. your eyes will thank you for it – this is coming from a grad student that bought a MBA 2011 and now has to wear glasses from eye strain.

    • yim.keorithy

      As a uni, I suggest the MacBook air or MacBook pro retina depend on the budget rather than the surface

    • WiseBlasian

      Surface pro 3 is way more versatile. Spending money on a macbook if you don’t have any specific use for it is really stupid. I see too many kids buy this $2k laptop to view pdf files and write assignments. They want it just because it’s “cool” and has the apple logo. Its sad because tuition is already expensive and they use school as an excuse and waste their clueless parents money.

      • Surface Pro 3 is the first Surface that is really worth anything.

        I’ve owned previous Surface Tablets, Fujitsu Stylistics, and more way back to the days of the Compaq TC1000.

        For what it’s worth, there should be a new Surface making it’s way to market in February, and as such if you have any ability to wait I’d say hold off on your purchase until then as you’d either get a hefty discount on the Pro 3 or get a much better machine.

        Still, I find that I do much more real “work” on my Macbook Pro and the Surface is relegated to an exceptional art tablet and screw-around machine. The main reason for that is that you really just can’t type on it without a table and a lot of time I find that at Uni I do a lot of typing when sitting in the chairs at the study lounges, which themselves don’t have many tables and aren’t suited for the floppy keyboards like the Surface has.

    • Bugs Bunnay

      if I were you i’d go youtube some reviews. comments here conflict. plus, video footage vs paragraphs…

  • @dongiuj

    I believe, in the apple store, each customer is limited to one bag. So it’s probably best to go with some friends n family lol