Apple Online Store Russia iPhone 6 prices

After being offline for six days straight, the Russia Online Apple Store went back online Monday with expectedly higher price points for the latest iPhones and other products as a direct result of the country’s collapsing ruble currency.

The latest iPhone 6, for example, is now a whopping 54 percent pricier compared to Apple’s previous asking prices before the store went offline and will now set would-be shoppers 53,990 rubles for an entry-level model with sixteen gigabytes of storage, which works out to about $984 off-contract and excluding taxes.

By comparison, that model was priced at 34,990 rubles last week, or approximately $640. The 16GB iPhone 6 Plus is now priced at 61,990 rubles, or about $1,130, without a contract. The flagship 128GB iPhone 6 Plus model is 77,990 rubles, or an incredible $1,424.

It’s not just the latest iPhones, the Online Apple Store in Russia now shows higher prices for older iPhone models, too, as well as some Mac products. For instance, the iPhone 5c now costs 29,990 rubles, or about $546.

As for the Macs, the company’s latest and greatest 27-inch iMac with “5K” Retina display costs 189,990 rubles for the baseline model, which works out to a cool $3,468 versus $2,499 over in the United States.

Another example: the Apple TV, which in the U.S. costs $99 (or between €99 and €119 in European countries) is now 7,990 rubles, or almost $150, on the Russian Online Apple Store.

The iPhone maker last Tuesday took its Russian webstore offline over “extreme” currency fluctuations stemming from the falling price of oil and economic sanctions imposed by the USA and EU over President Putin’s annexation of Crimea and the ongoing Ukrainian crisis.

Three days later, price points on the Russia App Store have increased in response to the economic challenges facing the 150 million people market.

[9to5Mac]

  • Anmol Malhotra

    Apple will have worst holidays quarter in Russia.

    • Sean Cua

      But Russia is having worse holidays than Apple.

      • Charles222

        Yep. I’d imagine most businesses are doing the same thing.

        OTOH, 55 rubles to the dollar does sound like a nice, cheap Black Sea vacation. :p

      • Mohammed Khaled

        Nope, did you see porches are sold out amid the ruble drop. People are buying lot of luxury products even knowing that they are not getting the bang for the buck

  • Nikita Peresadko

    In Ukraine base model of iphone 6 (16GB) 1100$+
    And 55 per dollar in Russia it’s in national bank but if you want to buy rubles it’s near 60-70. Same situation in Ukraine. I can buy an MacBook in USA same money as iPhone cosed in Ukraine. I HHHOOOPPPEEE to see Apple Store in Ukraine in near 10 years lol with fixed prices and all other legal stuff.

    • Steve R.

      Just come to the U.S. and buy an iPhone and sell it in Ukraine for a bit cheaper and you can pay off your trip to the U.S. =P Apparently the Brazilians do it lol

      • Nikita Peresadko

        it’s about 800$ one way to USA no need ty lol 🙂

      • Steve R.

        lol oh wow, that is expensive. Ukraine is too far away =P

  • sss

    Прорвёмся…

    • Раф Б.

      конечно Прорвёмся,не в первый раз и возможно далеко и не в последний…

  • that’s understandable. If the currency fluctuates that much Apple should price it even higher to account for the volatility. If I were in Russia I’d have bought up as many iPhones as I could have last week and would have made 50% right away 🙂

    • Dany Quirion

      Wouldnt be compatible on the us network every country have different model