Apple TV (YouTube redesign)

As first noted by Re/code, Apple’s $99 streaming box is getting a flurry of new channels today, including a redesigned YouTube app that for the first time shows ads on the platform which cannot be skipped.

It brings Apple’s device on par with other platforms that have been enjoying YouTube with personalized recommendations, predictive search and all the videos for quite some time now.

In addition to the refreshed YouTube appearance with improved functionality, the set-top box has gained a set of four new channels, including Dailymotion, a video-sharing website owned by French multinational telecommunications corporation Orange.

It’s interesting that the newly added or refreshed channels are now marked with a nice looking “New” label in the top right corner of the Home screen icon.

Now YouTube on Apple TV looks similar to YouTube on Xbox and other devices. The redesigned app has ditched the old login system in favor of the more secure OAuth, which requires that you visit youtube.com/activate to register your device.

After signing in, you may be presented with a list of Google identities associated with your account which may include your account’s personal identity and/or any Google+ pages managed by your account.

For starters, YouTube on the Apple TV now has a Safety mode which attempts to hide videos and search results that contain inappropriate content.

Apple TV YouTube redesign 002

You can also browse YouTube’s personalized recommendations, use its predictive search, elect to help make YouTube better by sending anonymous usage data to Google and clear your YouTube watch history on all devices on the Apple TV.

It’s great that previously unavailable content such as music videos now at last streams to Apple’s set-top box, just like it has been doing for ages on other platforms. Developed by the YouTube team, the app “unlocks content that was previously unavailable on the older version of the app and makes it easier to find what’s popular on YouTube,” says the team.

Apple TV YouTube redesign 003

You’re also going to love the reworked Pause interface (hit the Play/Pause button on the Apple Remote) with its new Up Next feature and Related Videos like before.

Paid content is now available on the Apple TV with the new YouTube app, including YouTube Music Key, movies and TV shows, live events and paid channels.

Music videos with the ad-free badge on desktop and mobile will play ad-free on the Apple TV (offline playback is not supported).

YouTube on Apple TV purchased content

Your purchased movies and TV shows and live events are available after signing into the YouTube app under the My YouTube tab (just scroll down to Purchases).

As for paid channels, you watch videos from any paid channel that you’ve subscribed to by navigating to the Subscriptions tab.

For more, visit youtube.com/appletv/help.

Here’s a video overview of the new YouTube app.

Check out all the other channels Apple TV users are getting today:

  • The Scene —  This digital video shorts channel serves clips from Condé Nast’s various magazine titles and a mashup of other providers, including ABC News, Epicurious, Forbes, GQ, PBS, The New Yorker, The Weather Channel, Vogue, The Verge and more. No subscription is required to watch those clips.
  • Fusion — The news and pop culture channel offers a unique mix of smart and irreverent original reporting, lifestyle and comedic content. Fusion is a joint venture between Disney-ABC and Univision.
  • Dailymotion The popular video sharing service that Yahoo wanted to buy hosts 30 million videos that can be now accessed through the Apple TV box.
  • UFC.TV — Apple TV owners can now access Ultimate Fighting Championship content, both free video and content behind $10 a month “Fight Pass” subscription. A 6-month membership will set you back $54.99 and an annual one is a $99.99 value. Archived pay-per-view videos are not available in all countries due to regional restrictions.

These new sources should automatically appear on your device. If not, apply the update manually by going to Settings > Software Updates > Update Software.

Again, due to regional restrictions some content may not be accessible in your country.

Thoughts on YouTube now serving ads to Apple TV owners?

[Re/code]