Apple today introduced two new iPad Air 2 ads. The two clips began airing today during NFL broadcasts, and are both variations of a one minute video Apple posted on its website this weekend as part of its new ‘Change’ iPad campaign.
The new commercials differ from the previous ‘Your Verse‘ spots, which each told stories of how various people used their iPads. Instead, the ‘Change’ ads each demonstrate how a variety of people use their tablets in unconventional ways.
It’s not surprising that Apple would begin airing new iPad ads, with Christmas now less than a month away. It also makes sense given that the tablets have suffered sales issues as of late—Apple moved just 12 million iPads in the last quarter.
Best Buy is currently offering heavy discounts on iPad Air 2 and iPad mini 3 models.