Apple doesn’t operate its own retail stores in India, home to 1.3 billion people, and instead relies on a network of resellers.

And apparently the company has decided to go big in India with a network of 500 new reseller stores, The Times of India newspaper reported Friday.

The move is part of a plan to expand Apple’s presence in smaller towns and cities. The upcoming stores are said to be iOS-centric, focusing on Apple’s tremendously popular mobile devices such as iPads and iPhones.

Indian cities that will be getting these stores reportedly include Amritsar, Pathankot, Moga, Coimbatore, Trichy, Nagpur and Nasik.

The stores should operate on a franchise basis, with Redington being one of the partners, with Apple expected to further the initiative by upping spending for direct advertising.

Redington and Ingram are currently Apple’s key distributors in India, with the former accounting for nearly 70 percent of Apples sales in the country. Both firms supply Apple products to regional distributors, multi-product trade channels and Apple Premium Reseller stores and Apple Authorized Re-seller outlets.

Although the California firm has been in India since 2011, it’s not a dominating brand, as opposed to rival Samsung which dominates the Indian phone market, but “all this will change now,” according to a top company source who spoke to the paper.

“The company is finalizing plans to become a serious player in India, which is being seen as a strategic and one of the most promising markets globally,” said the source.

Tim Cook & Co. have reportedly “tentatively approved” the move, with final details being worked out as we speak. The upcoming stores should be smaller in size, approximately 300-600 square feet versus existing 2,000 square feet stores in bigger cities.

Apple will also need to focus on solving trademark disputes in the fast-growing market of India as a local company called iVoice Enterprise recently challenged ‘iPhone’ trademark and asked the country’s Intellectual Property Appellate Board to remove it from their registry.

[The Times of India]

  • H5ire

    If Apple really want to play BIG in India..
    1st they need to make iPhone cheaper in India.!! -.-

    • Chetan

      Yes definitely but I think the prices are already fine in India as people can get a 4S from 18k onwards which ain’t that bad actually. And if u compare 6 and 6+ prices then samsung also places the prices pretty much the same i.e. above 50k. What more can u expect even blackberry and LG try to go above 50k with their flagships phones. While other iPhones are priced in between these prices which looks pretty decent.

      One more thing is that big companies always try to prove their premium-ness via their price and they definitely don’t want just ever other person carrying their phone. As for example during nokia’s time many year back its spokes person said that their N-series phone are premium and will not be found in every hand and thats why they charged more on them. So don’t expect iPhone to be less priced than samsung or LG or blackberry, they will always be pricey and more premium as they actually are.

      • Premium by only price is a ripoff product, not premium IMO…

      • Joe

        samsung galaxy s5 price on amazon india 30K,
        iphone 6 (16gb) 54K

      • Chetan

        S5 is old and has discounted prices!! Lets compare MRP coz two phones were not launched at same time and even in preorder i bought iPhone 6 for 50K only.. It looks very cheap to me.. And shamesung is yet to launch a copied phone..

  • GzyOnline

    Thank you, Come again!!! 😀

  • Inderjit Aujla

    Thats great news…
    I live near AMritsar

  • Abhinav Chaudhary

    I live in New Delhi (The Capital) and it took me over a week to get an iPhone 6, gold one. Re-sellers do have the gold color available but they are all selling it for 5k more than the actual price because everyone wants the gold color, this is some serious bs going on here.