BlackBerry Passport (black, front)

BlackBerry, whose market value is less than one hundredth of Apple’s (AAPL passed $700 billion this morning), is enticing Apple users to switch to its Passport phablet in a new Blackberry Trade-Up Program. The promotion is offering Apple customers up to $550 to trade in their iPhone 4s or higher towards the purchase of a BlackBerry Passport.

“Trade in your iPhone 6 to a Passport and BlackBerry will give you up to $400 in trade-in value, plus an extra $150 ‘top up’ for U.S. residents,” noted the firm in a blog post announcing the attractive bait.

According to a media release, a new iPhone 6 in good condition could be worth up to $400, with an additional $150 ($200 CAD) offered for Passport purchases from BlackBerry via a Visa Prepaid Card.

The holiday promotion will kick off on December 1 and run to February 13, 2015 in North America only. Current qualifying iPhone models include the iPhone 4s, 5, 5c, 5s, and 6. The promotional value is based upon the condition and model of the iPhone traded in, as well as its memory size and carrier.

BlackBerry Passport iPhone switch promo

The black Passport will set you back $499. The red and white editions can be pre-ordered now, priced at $699 and $599, respectively.

According to the official terms, new BlackBerry Passports must be purchased on or from or purchased from, shipped from and sold by after December 1, 2014 to qualify for the BlackBerry Passport Trade-Up program.

Just yesterday, the firm launched a bunch of new BlackBerry Black Friday specials.

They’re taking a whopping $200 off the SIM-unlocked, no-contract edition of the Passport (ending November 30), marking the BlackBerry Z30 (a nice smartphone without a QWERTY keyboard) down to $225, a $275 savings, and more.

Last but not least, customers can take advantage of PayPal financing which provides a flexible option to purchase unlocked devices.

Check out all the specials over at the BlackBerry website.

[BlackBerry Trade-Up microsite]

  • Shawn

    Why would I downgrade?

  • iNeedANameHere

    “Trade up”
    Hehe I giggled.

  • Taterload

    Blackberry needs to give up, they’ve had their time in the spotlight, that big boxy square awkward piece of crap. You may put your eye out with one of the corners trying to answer a call in a hurry.

  • leart

    Blackberry? No thnx just got this 😀

    • TechLove

      I cried a little inside after seeing iOS 6.. :’)

      • leart

        I have no plan to update it, and honestly i bough this ipad only because it was on ios 6 😉

      • iPodDroid

        Lucky… Just the other day at my local tech shop, I found a used Original iPad 1st gen at $100 bucks running iOS 5

      • leart

        I trade my old first ipad and money to get this mini, new on box.
        is easy to understand wat ios is installed in since is printed on the box 😀
        A tip, dont get the first gen since it cant go on ios 6 and on 5.1.1 is slow and lagy like hell, it will crash a lot due to 256 ram 🙁
        Instead this new mini is stuning fast on 6.1.3,

      • leart

        You can tell from the box what ios is installed 🙂

      • Slacker

        Reminds me of Windows 98. Yuck.

    • Joshua The-Legend Wiebe

      iOS 6! terrible.. all you need is more nags about updating, and less features.

  • iPodDroid

    Sorry but I prefer Quality…

  • jawadahsen


  • Tony Trenkle Jr.

    lmao I love jokes. Thanks Blackberry, this made my day. Wait this isnt a joke? This isnt the Onion?! Oh man….

  • Tom

    A great phone for people who write e-mails.

  • I didn’t know it was April Fools today.

  • Me

    How does a failing company give people credits ?

    400$ for an iphone 6? riiight. I could get 700 selling it privately.

    • A’s Network

      Maybe they’re going to sell them on something like swappa or give them to apple and make a profit, and give us some shit “smart”phone in the process (these blackberries suck).

  • JasonL1C4

    I’d like to see the pre-order numbers…

  • Delfos Sambucetti Arturaola

    hahahaha!!!! hahahaha!!!! I can’t stop LAUGHING!!!!

  • Fanboy 

    LOL, im crying in tears. Their video ad literally said “..with an expensive square screen..” hahaha. Never heard a company market their product by trying to brag that a part of their product is “expensive”.

    • Ian Leon


  • intelxtreme

    Spongebob squarepants phone who lives in a home under the sea

  • Stefano

    Ew LOL

  • Andrieux Querido

    Wait a little more HAHAHAHAHAHA. Sorry i cant stop. HAHAHA …

  • Ian Leon

    So they’re going to pay me to do this? Right ?

  • Ishaan Malhotra

    How about this blackberry? Ill trade my trade my suzuki with your Ferrari?

  • Meh…just another overpriced SmartPhone.

  • Benjamin J Schwartz

    $400 for a brand new iPhone 6 AND I’m stuck with a blackberry? No friggin way! My subsidized price was more than that. Madness!

  • Jim Hart

    In other news, Yugo is starting a promotion to entice Lexus owners to switch.

  • Abi Manyu

    sure, if they willing to trade 6 bb passport for my iPhone 6 plus, i’ll be in line.

  • Andres

    HAHAHAHA. Not gonna happen