Beats Music (Windows Phone, Android, iOS 001)

As Apple continues to migrate Beats Music to iTunes servers ahead of a major service overhaul, The Financial Times newspaper is reporting that the iPhone maker is looking to bundle the subscription music service into its iOS mobile operating system “early next year”.

If true, Spotify will have plenty to worry about because Beats Music would become instantly available on hundreds of millions of iPhones and iPads without requiring a download.

People familiar with the situation told writers Matthew Garrahan in New York and Tim Bradshaw in San Francisco that an iOS software update with Beats Music could arrive as early as March 2015.

A revamped Beats service won’t be free and will continue to operate on a paid subscription model. The service is likely to be rebranded under the iTunes label, notes the report.

The new music push could extend to the upcoming Apple Watch. You’ll recall that Apple added the iBooks app to the iOS 8 software update and previously pushed U2’s album to users’ devices, whether they wanted it or not.

“Apple could also take advantage of its new mobile payments service to enable customers to subscribe with just one touch of the iPhone’s fingerprint reader,” speculates the article.

iTunes, which has a Midia Research estimated 200 million active music buyers, has been under tremendous pressure over the past few years, especially as the advent of numerous subscription-based services from the likes of Spotify, Pandora, Rdio and others put a pressure on music downloads.

Kobalt (iTunes and Spotift revenue in Europe)

Subscription services are a much better deal for customers who are not concerned about losing access to tens of millions of songs in case they stopped paying a monthly fee.

Indeed, one could enjoy all the tracks in the world by paying Spotify a monthly fee of ten bucks. By comparison, full album downloads cost ten dollars or more on iTunes.

A survey conducted by Kobalt Music Publishing, which collects royalties on behalf of 6,000 songwriters and music makers in Europe, concluded that artists are now receiving more revenue from Spotify than iTunes in Europe. Spotify’s founder Daniel Ek said his company has paid $2 billion to artists and music companies, half of that in the past year.

Apple in a recent SEC filing admitted that iTunes music sales have declined this year, corroborating a report by The Wall Street Journal in which sales of digital music on iTunes were shown decreasing between thirteen and fourteen percent since the beginning of 2014.

Midia estimates Beats Music has only 110,000 subscribers. Spotify, arguably the most popular subscription music services, had 40 million users with ten million paying subscribers as of May 2014.

[The Financial Times]


  • Geoffrey Spencer

    Beats not Betas

    • Dame autocorrect 😉

      • Dame technology.

      • Joshua The-Legend Wiebe

        Autocorrect? Are you not using QuickType?

      • Jason Baroni

        I know that feeling.

  • Matt

    Well in the folder it’ll go cause I’m not just going to ditch Spotify — (unless the price is as rumored for Beats Music)

    • Virus

      If they do lower the price than my guess is that Spotify will price match

  • Andy

    Great, another Apple app that I won’t use, along with Newsstand, Game Center, Tips, and Stocks.

  • There’s only a few countries the streaming service exists in so does this mean Apple will be expanding Beats Music to other countries or will the app be hidden or display a “Not available in your country” message when opened?

  • Eni


  • iPodDroid

    Looks like the apps in my “Useless” folder will be getting another companion soon……

  • Ncp

    Will they offer a free service with advertisements like spotify? If so they will give others a run for their money.

  • Chang in Charge

    I still think Beats app needs drastic improvement before they compete with Spotify. When I used Beats the interface was a mess and after a day or two of using the Sentence i just wanted regular radio features. Spotify’s app has a much better layout.

  • TwinSon

    Might as well take it one step further and either A. package a pair of Beats by Dre. earbuds with iPhone or B. Offer a discount (I’m thinking like 30%-40%) towards a pair of Beats earbuds/headphones with a new iPhone purchase.

  • nyangejr

    Why have it as a permanent app while it’s only available in certain countries?

    • Ncp

      It seems they are wrapping up agreements with the organasions which look after the artists royalties worldwide. So it will be available in most countries soon.

  • n0ahcruz3

    Oh please no

  • Buzz { Light:Year; }

    I feel like the iPhone 6s will come with beats audio. And maybe some apple head phones with beats idk.

  • Bob

    Say bye bye Spotify, once this happens. Spotify are bound to lose thousands of customers.


    Ugh, by bundled I thought it would be free! Appears not. Imagine if it was free with iOS, that’d be so awesome!!

  • mav3rick

    iTunes Radio failed, replacing with this, same fate.