Surface Pro 3

Software giant Microsoft is no stranger to Apple bashing. Every once in a while, the Redmond giant take aim at Apple’s iPad tablets and MacBook Air ultra-thin notebooks by putting out aggressively conceived television commercials for its Surface tablets.

Just in time for the looming holiday shopping season, Microsoft started airing a brand new Surface Pro ad that argues that its tablet convertible with a kickstand, keyboard cover and desktop apps is a better deal than the MacBook Air.

Featuring Christmas theme and a matching song, the 30-second ad titled “Winter Wonderland” celebrates the Surface’s competitive features such as its detachable keyboard, a pen and kickstand and desktop apps such as Adobe Photoshop, Office and Windows.

https://www.youtube.com/watch?v=H5_CrXh227Q

The Surface Pro 3 is “the tablet that can replace your laptop,” concludes the ad.

Earlier this month, Microsoft aired an ad that pitted Lenovo’s Yoga 3 Pro convertible to the MacBook Air. Given the amount of Apple bashing in Microsoft’s ads, it came something as a surprise that the company would actually advertise for Apple with a recent Skype ad that features an orchestra managed by a remote conductor using Skype instances running on a bunch of MacBook Pros.

What would you rather have under a Christmas tree, Microsoft’s tablet convertible or Apple’s MacBook Air?

[Surface on YouTube]

  • Cody

    Whenever I hear Microsoft I instantly remember the scene on the Steve Jobs movie when Jobs calls Bill Gates calling him a thief and that Microsoft stole his ideas.

  • Vatsal Manot

    Meh.

  • iBanks

    Weak!

    • Jeffrey

      Well I thought it wasn’t that bad, especially compared to Samsungs commercials!:P

  • NeftyCorrea

    APPLE AS CLASS Cause they Get diss By a lot of companies But You haven’t seen APPLE diss back Because they Have more Class then the! do @

    • Itzkhaoz

      I read this and thought of this…

      • NeftyCorrea

        Lol that was funny I didn’t realized how dumb I sounded after I just read it

      • gittlopctbi

        You are a good sport.

    • Cody

      English bro?

      • giogt

        I love how every apple fanboy forgets the “hey I am a mac” ads -.-

      • macboy74

        Them were more fun then anything. And totally different.

  • Dan

    I’d rather have a surface pro to be honest, but it’s too expensive, so I’ll settle for my iPad air.

    • Cody

      The surface pro is one the best tablets/laptops in the market hands down!

      • Dan

        I tried one in store and I was impressed (by the device and the hefty price tag)

      • RarestName

        The price tag is the dealbreaker, actually. I know that it’s sort of contains specs comparable to laptops, but still.

      • patmack

        I bought a Surface Pro 3 a few months ago,and I’m loving it!

  • FrankJL

    The ads are not doing the surface pro 3 any justice. I been an apple user since the mid 90’s had every single compuiter they ever made to date. My last laptop was the macbook pro retina. I decided to give the surface pro 3 a try and wow. It is truly an amazing tablet/computer. Microsoft is not doing a good job at showing the potential. Was flying back last night and watching a movie and the people sitting next to me using their ipads kept starring at my sp3 lol – Then again i was playing a 4k movie and the screen on the surface pro 3 is WOW!

    • Mozaik

      Yeah , many people say that apple did the same with “i am mac and i am pc ad” but its not the complete truth because apple never compared hardware with other pc because they where confident about it and it showed in there ads , the ads only showed what you will be getting when you buy a mac.

      • They never compared hardware with other PC? You clearly missed the mag safe connector ads…

  • Anonymous

    Meh, I had the surface 2, but I didn’t really see how it was any better then my iPad, maybe except for the kick stand, but my iPad case dose that. Truth be told I sold the surface… because when i do real work I want my macbook pro or iMac, not a touch screen.

  • Jason Baroni

    Of course it does! They didn’t touch the MacBook! So easy to make an ad these days…

  • Ernie Marin

    MS should stick to what they are good at, making mobile phones….oh wait.

    • Buzz { Light:Year; }

      Their good at pc and that Xbox you have.

      • Utrarunner5

        yeah that first xbox 360 was great. blowing up a tv was great. and that red ring of death…greatest achievement. it took them 3 tries to get it right and its still slow.

      • Yeah, turn a blind eye to all the positives and it’ll be like they never existed…

  • iPodDroid

    Yet again….. This company knows no shame in doing this….. Sad really to see another company needing to harass another to promote itself…

  • momerathe

    It’s a relief we’re spared from this tedious garbage in the UK – “comparative advertising” was illegal until the 90’s, and it’s still fairly restricted.

  • Franklin Richards

    “No seriously where can I get one?” Sums up the popularity of the product doesn’t it?

  • springer85

    Seriously Microsoft are just as PATHETIC as SAMESUNG!!Do they STILL not realize that mocking Apple products with lame shitty videos does NOTHING to stop people buying Apple products?
    The way the Iphone 6 Plus has OBLITERATED the Note 4 all over the world should tell Microsoft shitty vids do not work!

    • It’s actually doing a lot of that lately, check out the reviews of former Mac users switching to the Surface Pro (bit ly/1tVwdIy)…

  • Chindavon

    Money well spent. Apple thanks you for the free ad.

  • PedroBrito

    mehh

  • Jonathan Talbot

    I love the ad itself and all the rhyming… However i HATE how companies keep bashing Apple and dont talk about the “hey im a pc” ads cuz there were ony afew and was AGES ago… Also i would prefer the macbook air to the surface pro 3…. How ever i’d prefer it to an ipad.. I mean the ads shou target ipads, cuz the surface pro 3 is NOT a laptop.. Just get over it microsoft 😉

    • Buzz { Light:Year; }

      It actually is

  • DeathSlashsr

    Wow! Another Microsoft ad bashing Apple! What else is new?

  • Ian Leon

    I wish apple would go back to making ads that dissed other products.. Right now they’re so blah blah

    • john diaz

      Apple is on the right move in my opinion their letting their rivals criticize them and they won’t bother to say anything back because been critiziced means your getting attention and at the end apple know their the best..

  • The Dill

    The Surface was supposedly the iPad killer. Not much of a killer is it?

    • It’s as much of an iPad killer as the iPhone was a Nokia killer back in 2007. Nokia was outselling the iPhone 10 to 1 or even more, just like the iPad currently is doing to the Surface, but look where Nokia is today…if Apple keeps selling bastardized tablets, we’ll keep seeing more headlines like this (http://zd net/1xS1nC2) to the point where history repeats itself.

      Hopefully, the rumors are true, Apple is learning from history and making their own refrigerator toaster…

  • john diaz

    Apple is on the right move in my opinion their letting their rivals criticize them and they won’t bother to say anything back because been critiziced means your getting attention and at the end apple know their the best.

  • gittlopctbi

    I’d rather have the Surface under my tree. Went and played with one. It is really a sweet package.