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Hot on the heels of the Apple Watch, Intel unveiled a new luxury wearable at a media event on Monday, aimed at women with a snakeskin band and AT&T connectivity – no phone pairing necessary. Priced at $495, the smart bracelet, thing, allows users to receive, dismiss, and reply to text messages, email, and Facebook and Google notifications, completely independent of a smartphone.

As well as lapis stones, obsidian and an 18k gold coating, the MICA includes a sapphire 1.6-inch, 256 x 160 OLED curved screen on the inside of the wrist. Inside, you’ll find two days of battery life and a micro-USB hidden in the clasp for charging. There’s several styles available, including black water snake skin, pearls from China, lapis stones from Madagascar, white water snake skin, tiger’s eye from South Africa and obsidian from Russia – boy, are my fashion senses tingling.

Made for “women on the go”, Intel has introduced “Time to Go” reminders on the MICA, which uses technology from both Intel and TomTom. It uses location data to remind you of appointments automatically, and also serves up Yelp data to clue you in on ratings and reviews of a local business you may be visiting.

Intel says it will begin offering the MICA band in early December through Opening Ceremony and Barney’s upscale department stores. It runs on a custom version of Linux, giving developers yet another platform to developer for – oh joy!

Does the MICA remind anyone else of an old-fashion beeper?

[via Daily Mail]

  • Shawn

    Being a Guy I guess I have no other choice but to keep my sights on the Watch. So Sad /s

  • john diaz

    Is it me or does this “commercial” feels way too long and boring.

    • @dongiuj

      That’s exactly how I feel when Jony Ive starts talking.

      • Fanboy 

        But his voice though…

  • George

    Made for women products like these are redic, either make the same product with many design choices or don’t make a product at all.

  • Rowan09

    Watches with SIM cards are just too much for me. I don’t want an additional bill when I have my phone with me all the time.

    • jgr627

      Couldn’t agree any more.  watch here I come!

    • Matt Taylor

      What about people that may want to replace their phone with a watch? Or don’t want to carry their phone while jogging or hiking etc but still want form of contact in an emergency? I think it’s an excellent idea and price wise you could just use a prepaid sim with a little credit… If other players are including this technology already then I don’t see why Apple can’t! And the Apple watch isn’t even out until next year lol. This company really couldn’t be further from cutting edge and I for one am sick of being loyal to Apple and having to wait for years to get the same tech competitors are taking advantage of… 🙁

      • Rowan09

        Watches with SIM cards have been out for over 10 years now this is nothing new. This has nothing to do with Apple or any company, if Apple included it good for them but if it meant paying more for the sim version (which it will be for the additional chip included) I would never buy it. I just don’t see why you would go hiking and say I need my watch instead of bringing your phone. People just need to stay unconnected if that’s the case and that’s my opinion. Everyone isn’t doing sim watches by the way. All products are overpriced, but Apple has the biggest cry babies. They replaced the 32Gb with the 64GB and people were complaining they should have gotten rid of the 16GB (which I agree), but it makes no sense business wise. It’s a fact that if they got rid of the 16GB for the 32GB most people would just get the entry version and that means losing money. You have to pay for service and warranty, it’s not free. Every company is greedy and that’s how they stay in business, I just don’t get why people think companies care about anything but money. They will probably make a Surface Pro type laptop for the same price as the Surface Pro and people will complain it’s too expensive (which I think it is). You have to actually prove the market before Apple enters it in most cases, because for some reason they can’t make a product that flops (remember the Apple is dead stories). Please tell me of a non-greedy company and I’ll shut up?

  • kline1

    who cares nobody knows who intel is anyway, another flop!

    • Rowan09

      That’s a stretch we definitely know who they are.

    • Buzz { Light:Year; }

      Says the guy who probably owns a Mac that utilizes an INTEL cpu

    • onesimpleclik

      Intel powers billions of devices worldwide.
      Everyone knows who Intel is.

    • Dan

      even if you didn’t before this, doesn’t mean that everyone is as ignorant

  • Ripoff, with Intel inside…

    • Buzz { Light:Year; }

      A Mac has Intel inside it.

      • Lol, point was SmartWatches are Ripoffs, this one just happens to have Intel inside too…

  • Jonathan Talbot

    Ad is shit… And the watch is like ULTRA THICK and BIG!!! No offence but this doesn’t even come as an Apple Watch competitor…

  • And like the apple watch, price is way to high for what it is.

  • MereUser

    kinda on the big side though… but kool

  • Elias

    Looks terrible in my opinion…

  • Rak S

    Aesthetically, this looks much better than the Apple Watch. In terms of functionality, it’s still too early to say on both products!
    The ad is awful though!!!

  • jack

    Lol “women on the go”