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According to a leaked internal notice, Apple Store Genius Bars are going to begin providing after-purchase support of Beats hardware next week. The screenshot was posted by technology website TechnoBuffalo, which said that it was sent in by an anonymous source.

Given the minimal context, it’s impossible to tell if the document is legitimate or not, but it does corroborate a report from October along the same lines. Coincidentally, that report also featured a screenshot of an internal memo sent out to Apple service providers.

Apple has expanded its in-store hardware repair capabilities in recent years, in an effort to cut down on replacement costs and customer inconveniences. Apple Stores around the globe are equipped to perform several procedures, including iPhone screen replacement.

In August, Apple completed its $3 billion purchase of Beats electronics—a move attributed to its innovative Beats Music streaming service and profitable headphone business. Yesterday, Beats launched its first product since the acquisition, the Beats Solo2 headphones.

[TechnoBuffalo]

  • Franklin Richards

    Interesting. If Apple manages to improve the next iterations of the Beats range then Beats will be a very compelling buy, purely on the basis of knowing where I need to go should they become faulty.