target app

Following Staples’ lead earlier today, Target has updated its mobile app with support for Apple Pay payments. Those with compatible devices can now pay for everything in their carts with a single tap of Touch ID without having to signup for a Target account or enter credit card info.

The update also brings about in-app product reviews, so you can see what customers think of their purchases. This is something every retailer needs to implement, if they haven’t already. as shopping trends continue to indicate that more consumers are researching before buying.

Here’s your full 7.1 change log:

  • Apple Pay – Pay for your entire cart in one tap using Apple Pay. No Target account required.
  • Reviews – Get the inside scoop by reading reviews on product pages.
  • Mobile Coupons – Your favorite way to save is back. Sign up in the app and redeem in-store.
  • Black Friday Store Maps – Find all of the door-busters in your store during your Black Friday Target Run. Open the app between 6pm on Thanksgiving and 8am on Black Friday for a special easter egg.
  • Search – Search is faster, more relevant and easy to access from the top of the Featured and Find tabs.
  • Ways to Buy – Tap “ship it” or “pick up” on product pages to add to your cart.
  • Store Finder – See your nearest store or the store you shop most with the app, or get details on other nearby stores.
  • Checkout – We’ve made many more improvements to checkout to help make buying easy. Plus, get free shipping just for the holidays. Order by December 19, and get delivery before Christmas.

This is a big update for Target, as it prepares for the busy holiday shopping season. Apple Pay support is important, as it lowers the barrier of entry for folks wanting to make purchases through the mobile app, and both mobile coupons and improved search are also welcome changes.

If you’re interested, you can find the latest version of the Target app in the App Store for free—you’ll need an iPhone 6, iPhone 6 Plus, iPad Air 2 or iPad mini 3 to take advantage of Apple Pay. Also, be sure to check out our post on the deals Target will be offering on Black Friday.

Thanks Matt!

  • Lordrootman

    I was wondering why Apple only store don’t support Apple Pay help!!!!

  • J. Rockwell

    My understanding was Target was not going to be using the Apple Pay system, and trying to force customers to use CurrentC (MCX).

    I am a bit confused seeing this article…..

    • Chris

      You’re thinking of Best Buy and Walmart, Target have said since day one that they would support Apple Pay in all their stores.

      • J. Rockwell

        Please show me one article that says Target has said that they are supporting Apple Pay. I have read articles from the New York Times, Forbes, and The Atlantic saying they were not. I’m very confused lol.

        Here is the Forbes article written by Tom Bradley:


        CurrentC is from Merchant Customer Exchange (MCX), a merchant-backed coalition that includes CVS, Rite Aid, Walmart, Best Buy, Lowe’s, Target, and other household names. CurrentC strives to bypass the major credit cards entirely—and avoid the associated processing fees, while also enabling the member retailers to closely track purchase habits and history, and integrate with merchant loyalty card programs.

        Apple Pay takes a polar opposite approach. Apple partnered directly with the major banks, and credit card providers—Visa, Mastercard, American Express. The partners in the Apple Pay system account for more than 80 percent of credit card purchases made in the United States according to Apple.

        What’s really at the heart of the battle, though, isn’t the credit card processing fees—it’s your personal information and privacy. Although it would be significant if retailers could minimize or eliminate the credit card processing costs, the major divide between Apple Pay and CurrentC is that Apple Pay is completely anonymous, and doesn’t allow the merchants to link purchase history to specific customers. The domino-effect of the Apple Pay privacy is that it breaks the model the retail chains use for customer loyalty programs.

        In response to the news that CurrentC members were actively blocking Apple Pay, Apple CEO Tim Cook stated, “Merchants have different objectives sometimes. But in the long arc of time, you only are relevant as a retailer or merchant if your customers love you.”


        I have read many articles saying CVS, Rite Aid, Walmart, Best Buy, Lowe’s, Target will not be accepting Apple Pay. CVS and Rite Aid went so far as to Take out there entire NFC payment pads out of all stores.


    • E Double

      You are correct J. Rock. From what I understand the update is for Apple Pay purchases thru the Target App only.

    • Jerry Hunt

      Your right. Target is part of the MCX consortium. But I suspect their .com business is exempt. I learned my lesson about Target a few years back when they would NOT match a price in the store that was on their own website. Their online and retail businesses are separate entities and they will not match prices. My complaint to their help desk was brushed off with a “too bad”. That was the last time I darkened the door of a Target store!

      • J. Rockwell

        That is disappointing to hear. I was hoping that Target was loosening their stance, and decided to give Apple Pay a whirl. Hopefully consumer pressure will get the ball rolling.

      • Albort

        everywhere does the same too. Walmart does that too. i ended up ordering online for instore pick up and just walked around until i got my order pick up conformation… quite dumb imo.

  • Ian Leon

    I need a jailbreak tweak for Apple pay that gives me unlimited money

    • Chris

      First you will need to hack your bank to achieve that.

    • abhi0n0nakul

      lol if it was sarcasm..
      sad.. if it was not.

  • Brandon Higgins

    Support it in store and you’ve won me over.

  • Blip dude

    Don’t really shop at Target except for when I really need to get something cheap, but I’ll be giving their app a try if I find myself having to need it.

  • Joonyaboy

    I need Publix and all gas stations to be on board. pretty much the only things I buy on any kind of regular basis