Daily deals site Groupon launched a new app yesterday, called Groupon Getaways, specifically for hotel and travel offers. The company says that travel is its fastest growing business category, and it hopes to capitalize on that popularity by introducing this dedicated standalone app.
Groupon Getaways VP Simon Goodall is quick to say that “travel will still remain an integral part of the main Groupon app,” but the firm is trying to push users to the new Getaway app. Through November 14, users who book a trip through it are eligible for an additional 20% discount.
“The app is focused on hotels and travel packages,” Goodall told TechCrunch in a recent interview, regarding the Getaways launch. “By creating a dedicated and focused experience around travel, we can help people find exactly what they’re looking for or inspire them to go somewhere.”
With the app, users will be able to book and redeem exclusive Getways deals. They’ll also see “low rate” offers and last-minute deals on hotels, and get a chance to earn 5% back in Groupon Bucks on select stays. Searchable themes include Beach, Family Fun, Romantic Trips, and more.
The app puts Groupon squarely up against the likes of Kayak, Hotel Tonight and others who have dominated the space for quite some time. If you want to check it out for yourself, you can find Groupon Getaways in the App Store for free. It’s currently for iPhones in North America only.