Zooming past its biggest rival Samsung, Apple has officially emerged as China’s #1 mobile brand in both awareness and loyalty, according to the latest consumer survey conducted by the China Brand Research Center’s.

The research firm’s 2014 China Brand Power Index polled a whopping 13,500 Chinese across 30 cities, aged 15 to 60, from August 2013 to January 2014.

According to CNET, Samsung’s focus on market share rather than customer satisfaction and loyalty has contributed to its fall from the top spot it had previously held in China since 2012.

“If companies are focusing too much on market share, while ignoring the concerns of consumers, it will cause a problem in brand management,” the Research Center said.

Despite growing 24.6 points from 2013 to 566.6 points, Samsung couldn’t stop Apple from taking the top spot. The iPhone maker scored 568.5 points in the mobile rankings.

The Suwon, Korea-based conglomerate is still the leading brand in China in terms of color TVs and monitors, while its digital cameras, digital video cameras and laptops ranked third.

Apple in its most recent earnings report revealed plans to open 25 new retail stores in the 1.4 billion people country within the next two years.


  • ClaudieX X

    who laughs last, laughs best…

  • OWashe

    well obviously…

  • workin

    Samsung’s market is diminished by cheaper Chinese phone makers. But trendy trumps all and there’s already only 1 phone in the world, the iphone. With competition enough to sustain a pseudo-diverse marketplace.

  • Slifur

    No! This cant be true!!!! I thought apple was doomed?

    • Rowan09

      Apple is doomed and the 6+ won’t sell.

      • sup

        It will sell, but it will bend in your pocket, lol.

      • Rowan09

        No one I know with a 6 or 6+ had it bend on them yet (from construction workers to drivers),but if it does you can simply go to the Apple Store and get a new one.

      • Slifur

        Yes it can bend. Every phone or thing can bend in a certain amount of force. Just dont be stupid to sit to a $1000 phone and ask, why did it bent?

        It’s not stupid proof dude. Take care of your things even more if it cost you a leg and an arm.

      • Actually, it no longer would. Apple has secretly (http://bit ly/1x6KUIM) fixed the bendgate problem, the stupidly so-claimed “non-issue” problem. iDB just refuses to post about it…go figure.

  • sup

    Lol. 1.4 billion people and they polled a “whopping” 13,500? And then apple wins by 2 points? Omg go apple your so amazing. You appletards will take anything you can. 2 points? They polled 0.0000096% of the population people. But hey, apple is the best, right?

    • Rowan09

      Huh? I don’t care about this poll, but if you think surveys includes everyone it doesn’t.

    • Considering Samsung has about 50 devices released a year compared to Apples two phones and tablets for them to beat by a mere 2 points says a lot.

    • iDB has got to brag about every little Apple victory…that’s what they live for.

      • Vic O

        And you’re here because..?

      • ‘Cause I like to keep up with changes in the tech world, Apple just happens to be part of that tech world, and iDB is best at blogging about Apple.

      • igorsky

        “Apple just happens to dominate that tech world”.

        Fixed it for you.

      • They dominate in the iWorld (which you seem to live in), they just milk mindless die-hard fans in the real world…

      • GuyWithTheThings

        You’re pretty mindless if you don’t realize that a lot of people who buy Apple products buy them because it’s their preference…. not because it says Apple.

      • jake kneller

        I would rather live in an iWorld everything works seamlessly with each other and well as for the products apple is the king of the modern smart phone industry if you take a step back and look apple started the modern smart phone industry yes there were smartphones before the iPhone but normal people couldn’t understand them

      • Yeah, Apple works seamlessly with Apple, and breaks compatibility with the rest of the world…so, if Apple begins lagging behind the competition, you deal with it like a sheep obeying a herd master…I’d rather remain compatible with majority of stuff out there than be restrained to paying rip-off prices to one company. Instead of throwing excess money to that bottomless greedy pit, I’ll use some to buy a just-as great device and give the rest to charity.

        They started the modern SmartPhone market, so what? They’re meh greedy followers now. Despite all the cash they charge, and the fact that they only focus on computers whereas competition (which make less money) focuses on both computers and home electronics, their devices still lag behind the competition in many aspects, and I’m done supporting them for now…maybe the next time they unveil something great as the iPhone 4 was to the 3Gs.

      • jake kneller

        My mac and pc Eco system works great with my I devices and android devices Everything works together great.

      • jake kneller

        Oh maybe because it’s a tech blog centered around apple not everything but I wouldn’t blame them I wouldnt want to be reading about nice crafted devices and see cheap plastic shit or more shamesung products no I’m not an apple fanboy I use both but more of those androids have broke or cracked or slowed down than any one of my iPhone’s ever has since iPhone 2g

      • Thanks for elaborating on what I stated. As for your plastic talk, you do realize them “plastic” phones cost more than your “premium” tin-can iPhone. Someone else explained it better:

        Jacques B. Poirier: “plastic plastic plsstic – There’s 10,000 kinds of plastics, from your grandmother tumbler that melted in the dishwasher to the visor on astronaut’s helmet capable of extreme temperatures and stopping micrometeorites travelling at 17,000 mph. The latter is polycarbonate, a triumps of molecular engineering that is aslo the stuff used in Galaxy phones and unbreakable tennis rackets. Get a grip, plastic-haters! Look and feel =/= build quality.”

        Either ways, I’ve had enough of Apple’s herd-master habit of dictating what I can install on my phone, and the planned obsolescence by “free” software updates is just unacceptable. I’ve just received my first Android SmartPhone (a OnePlus One) and I’m liking everything about it thus far…only time will tell if your talk of it slowing down is just Samsung bloatware.

  • Technocrz!

    2014 is the worst year for Sammy