Microsoft ad (Lenovo Yoga 3 Pro vs MacBook Air)

Microsoft’s Windows channel on YouTube yesterday released a new commercial painting Lenovo’s Yoga Pro 3 convertible laptop as a better portable computer overall than Apple’s ultra-thin MacBook Air.

Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”.

In addition to the MacBook Air’s lack of a touchscreen, the commercial highlights the Yoga’s thinner appearance (13 mm versus the Air’s 17 mm, though the air tapers down to just 0.3 mm) and its ability to fold back.

Here’s the ad.

https://www.youtube.com/watch?v=R98sgmllCEg

Microsoft writes:

It’s an epic dance-off between the new Lenovo Yoga 3 Pro and the MacBook Air. But does the MacBook Air stand a chance against the sleekness and multi-mode flexibility of the Lenovo Yoga 3 Pro? Nope. And once you add the touchscreen, its game over. The Yoga 3 Pro proves there’s more than one way to do what you want.

This brings back to memory Tim Cook’s toaster-refrigerator dilemma: in April 2012, Cook told The New York Times that while anything can be forced to converge, this doesn’t necessarily yield a better user experience.

“You begin to make tradeoffs to the point where what you have left at the end of the day doesn’t please anyone,” he said. “You can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user”.

What Microsoft’s ad conspicuously fails to mention is the price difference between the two machines: Apple’s MacBook Air starts at $899 while the Lenovo convertible is a $1,300 value.

The Windows maker is no stranger to Apple bashing.

After announcing its Surface Pro 3 back in April, the company aired several commercials positioning the device as a thinner and lighter alternative to the Air and even attempted to entice would-be switchers with a cool $650 in trade-in value for those willing to drop their MacBook Air for a Surface Pro 3.

How do you like Microsoft’s latest MacBook Air bashing ad?

[YouTube]

  • RarestName

    Meh.

  • dialogueanalog

    hahaha. apple is probably thanking Microsoft for the free publicity…or lenovo

  • Cameron

    should see the comments on the youtube video above, few people giving microsoft and windows 8.1 any love.

  • Rowan09

    Don’t follow the Samsung route Microsoft, just keep promoting your product.

    • Joshua The-Legend Wiebe

      A little too late for that. First they started pummeling ps4, now apple. Gets pretty old having competition compete against itself when popularity goes into a “Different” direction.

    • Yeah, you sure are confused, too bad retailers won’t be able to explain it to you…’cause they’re also average joes selling such products.

      Either ways, the Lenovo Yoga 3 Pro isn’t a mere touchscreen Laptop, it’s a Hybrid like the Surface Pro 3, just lacking a digitizer pen input. It’s there as another option to get the Windows 8.1 experience instead of all that experience being restrained to the Surface Pro form-factor. 1 size never fits all.

      Microsoft clearly stated at the Surface Pro 3 event that it’s not looking to eliminate it’s OEMs, it’s there to push them to innovate, and that’s exactly what’s happening. It’s Microsoft and the OEMs against Apple and their walled garden.

      • Rowan09

        Lol you can’t be serious. Microsoft is confuse hence the lack of Surface sales. If this product can do just as much without a stylus why not buy this instead? Even better why not just pay $600 and get a tradional touchscreen laptop since all laptops must now be touchscreen? Every company has their “walled garden” and it’s up to consumers to choose which flowers to water.

      • Lack of Surface sales? Sounds like you’re looking for Microsoft sales news (http://zd net/1GikHfz) on iDB.

        The Lenovo Yoga 3 Pro doesn’t do everything the Surface Pro 3 can. You can’t do some of this (http://bit ly/1pgy6jn) or this (http://bit ly/1yPo9cL), or any this (http://bit ly/1xNpW0I), on the Lenovo Yoga 3 Pro due to it’s lack of a digitizer. The reason you’d go for the Yoga 3 Pro is if you prefer a traditional Laptop clamshell form-factor and don’t see the need for a digitizer pen. BTW, it starts at $1300, and it’s Core M processor doesn’t perform on-par with the Surface Pro’s i5 U processor, sadly, I think it’s a rip-off like the MacBook Air (http://bit ly/1GipNbR).

        As for your comparison to a touchscreen Laptop, I discussed that earlier, here’s a copy-past to revive your short-term memory:

        Touchscreen laptop? First off, that’ll be coming with a capacitive touch screen, which is nothing compared to this digitizer screen:
        – No palm rejection
        – You’ll have to be using them bulky head styluses
        – No pressure sensitivity when drawing

        Second off, if you choose to use a bulky-head stylus on it, you’re going to be looking idiotic having the base of your laptop tilted up while the monitor lays on the table.

        Finally, when you try using it for a continuous touch experience, a touchscreen laptop makes your arms tired and has terrible ergonomics compared to the tablet form-factor offered by the Surface Pro. Seriously, let me see you doing this (bit ly/1nbqz3U) on a Touchscreen Laptop.

        A cheapass touchscreen laptop is gimmicky, and it’s no alternative to a Surface Pro nor other Hybrid PCs.

      • Rowan09

        No sir the Surface Pro doesn’t sell well, but anyone can give a definition to well. Don’t need you to refresh my memory because you believe when most consumers are looking for a touchscreen laptop they need to buy a Surface Pro and that’s far from true. I understand what the Pro can do but it’s a specialize device. Microsoft wants them to sell like hotcakes, but people just don’t see the reason to pay so much. Anyways this will never end with you and your Surface. I was looking to buy one the other day to replace my XPS but I would barely use it to justify buying one.

      • Who says customers are looking for a Touchscreen Laptop? Laptop-only PC form-factors should have great trackpads like the MacBook, a touchscreen on such PC form-factors seems more like an excuse for not providing a great trackpad. Touchscreen is more for the Tablet PC form-factor, and a Touchscreen Laptop ain’t gonna provide that.

        The Surface Pro isn’t the only option, there’s the Vaio Duo and Lenovo Miix 2 10 that deliver the Tablet PC form-factor in different ways, the former being yet another option that comes with a digitizer pen. ‘Cause as Microsoft has already learned, 1 size never fits all.

  • Chris Longden

    These shaming ads are really gettings annoying now, why can’t microsoft and samsung just advertise their products/devices for what they can actually do instead of just comparing them to apples all the time.

    • because apple is best thats why

      • HesdelDenis

        I think you got that one right

    • Matt Taylor

      Because the whole world is under Apples spell and Microsoft are trying to prove a point! A point that I agree with hardware wise, it’s just a shame it runs windows lol

      The reason Apple are reluctant to offer tablets with a full os (even though that’s what consumers are wanting more and more) is because they want people to buy both a tablet and a laptop. That way they get more money!

      I think it was Phil Schiller that said why choose and people should have both. Well that’s dandy for Apples pockets but what about what we want!? Maybe I would like a toaster on my refrigerator! The arrogance is infuriating!

      It’s never about what we want, it’s about what Apple tell us to want, with all there brain washing marketing and crap! And Apple bash the competition just as much also so…

      • Chris Longden

        They could prove the point by not also advertising apples products then.

        If these other companies invested more time in advertising their products rather than doing comparisons they might do better.

      • See my reply above.

    • They do that most of time, it’s just iDB that doesn’t post them, and you can’t be that stupid to be expecting them to post such non-Apple-related ads on an Apple-related blog…

      • Chris Longden

        State the obvious keyboard warrior.

      • If it were so obvious, you won’t have posted such ignoramus comment…

      • Chris Longden

        I would like to understand how my initial comment gave the idea that I would be expecting non-apple related ads on iDB…after all I was only voicing my opinion of the actual advert and not about the context that iDB are posting…

        I think your stupid pretending like iDB don’t post non-apple stuff as they are always mentioning android etc…

        I guess my point is that you need to read comments in the context they are meant for and not be a comments troll.

        Have a nice day now!

      • Well your comment implied that these are the types of ads that they make most of the time, which can only be coming from a numbskull who has no clue of their many other ads.

        Just ’cause iDB talks about the competition (when it relates to Apple), doesn’t mean they talk about every aspect. You’re a fool if you’re expecting them to do that.

      • Chris Longden

        Yeah sorry, the only TV I watch is the apple adverts channel..

  • Yash Gorana

    I think it’s time for Apple to start making new “I’m a Mac vs. I’m a PC” commercials. Because currently, OS X Yosemite is wayyyyy more advanced and better than Windows 10.

    • Joshua The-Legend Wiebe

      I’d like to see “Im an apple.. And I’m an android”

    • utsav koju

      Okay. would you please justify your comments with few examples.

      • Yash Gorana

        1) No security headaches (except for Java malwares, but they are automatically taken care by Apple’s XProtect)

        2) Apple is the only company in the PC business that writes its own operating system and designs its own hardware. As a result you get a fully integrated system and everything works together seamlessly. (Example : The trackpad from Macbook)

        3) OS X is great for development purposes. (basically, the power of linux)

        4) Updates are quick and easy. Windows users might barely update their OS.

        5) OS X works seamlessly with the iPad and iPhone. Windows…yeah they have One Drive.

        6) Features in Windows 10 were there in Mac OS X Lion (Like Virutal Desktops, Expose, Mission Control, etc.)

        7) Ecosystem.

        8) Customer Support and Service.

        9) Better UI and ease of use.

        10) *the best* … can run Windows too (directly or virtually). So I can play windows games on a mac with great graphics.

        Do i need to say more ?

    • s0me

      LMAO Windows 10 will be available in “late 2015”.

      • Even so the beta of OS X Yosemite was still more advanced and much better than the Windows 10 Technical Preview…

      • All baseless claims…

      • Of course they’re baseless! A beta is a beta and by design buggy. I can only speak for myself in this regard and only speak of my personal experience using the betas of Yosemite and the Windows 10 Technical Preview.

  • Diego

    Macbook Air is not a hybrid like Lenovo.
    So you can’t compare.

    • dialogueanalog

      its like comparing apples with oranges.
      weeeeeeeeeeeeeeeeeey

    • That’s kinda the point…not as versatile as a hybrid, yet priced like one.

  • Nirvana

    Apple attracts users with pure great products and services, not head-on attacks with ads like this!

  • Jonathan

    I see they used Apple’s older OS, Mavericks, and an ugly dock, not the stock.
    Fail, just, fail.

    • Jonathan Talbot

      its even worse thn what you said actually: its os x yosemite, the background of mavericks, and an ugly dock 😛

    • Well that image is still available to choose as a wallpaper and the Dock is Yosemites’ style just not in Dark mode..

      • Jonathan

        Then why does it look liked a washed out white color for the dock?

      • Its an animated rendering so coloring and lighting aren’t perfect. It looks bad because they most likely want it too…

      • Jonathan

        mmmm…mmmhhmmmm..
        Just more shame for Microsoft, can’t handle the truth.

  • Jonathan Talbot

    Oh well, we’ll see by how much the MacBook Air will outsell it 😉 🙂

  • Rowan09

    Am I the only one not seeing any video links from IDB? I’m jailbroken on a 6+.

  • M Last

    so what?

  • s0me

    Macbook Air 13-inch : 256GB is 1199 vs Lenovo Yoga 3 Pro wich is 13.3 inch with 256GB costing 1299. You pay 100$ more and get better specs (newer hardware) + a tounch screen. If I remeber correctly, the Air was more than 1199 when it first launched. No fanboyism here its just that windows is a better choise for me.

    • Kevin Shea

      You should probably read about the new core m chip inside the Lenovo before you say that it has better specs because it has “newer hardware”. Its performance is not even close to on par with the i5 in the Macbook Air…

      • utsav koju

        i think you are being fan boy over here. Think about the true possibility with touchscreen device. I would prefer carrying ipad if i could be as productive as the mac and here comes the concept of convertible devices.

      • s0me

        “Not even close” ?! 5Y70 is consuming less power at a slightly unnoticable speed, bigger L3 cache, lower max temperature, it requires less power and lets not forget the price wich is less expensive than the I5. I am talking about CPU here.

  • nonchalont

    Love Microsoft. They’re a great American company, as well as Apple and Google. Let’s pay respect to our American companies. Maybe this laptop is good for others, but not necessarily you.

  • Jack Wong

    Why are they always aiming the guy with just ~10% PC market share?

    Be yourself.

  • Leo

    I must admit the Yoga is a lot more usable than an Air is but I prefer OS X over Win 8 any day.

  • Indian Food

    The price of this is $100 more than Apple’s highest-end Macbook Air.

    Price logic, not.

  • 4pp1e

    Microsoft take advantage of that new ugly mac dock LOL

  • Ariel

    When a company has to defend their product, thats when you know what to (not) buy.

  • Jerwyn Feria

    Haha, we live in a world where a lot of people learns the meaning of trolling. If these people gets into marketing, we will continue to see ads like these in the future. ad marketing wasn’t as serious as before and its just gonna get worse. I know apple has done some stuff like this in the past but it was only just microsoft, but it was just weird ads, nothing to do with what the laptops can do in comparison